Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 15 news, Little Red Book Welfare Society today released a letter to users "farewell, but also the beginning", saying that in order to better meet the fast-growing needs of users, Xiao Hongshu will concentrate resources and strength to serve the development of more buyers, managers, merchants and brands in e-commerce. The welfare society will stop selling goods on October 16 and officially close the shop on November 16.

The letter to users mentioned that over the past year, with the integration of e-commerce into the community, more diverse purchase scenarios have emerged in Little Red Book, resulting in a variety of user purchase needs. "this is not only a farewell, but also a new beginning. Sincerely welcome all of you to join us into the more and more rich Little Red Book e-commerce."

According to CTOnews.com inquiry, the welfare society is a self-owned store set up by Xiaohongshu at the end of 2014. At that time, in the comment area that focused on outbound tourism and shopping strategies and the Little Red Book, which had been established for more than a year, users kept asking, "if you are recommended in Little Red Book, how can you buy it directly?" in order to meet the needs of users and bring benefits to users, Xiao Hongshu decided to set up a "welfare society."

Little Red Book official said that in the past year or so, Little Red Book e-commerce has developed rapidly. Data show that in the past year and a half, the size of Little Red Book e-commerce buyers and managers has increased 27 times, the number of mobile merchants has increased 10 times, and the number of buying users has increased 12 times.

According to later LatePost, Xiao Hongshu integrates e-commerce business with live broadcast business and sets up a new trading department, which is parallel to the community department and the commerce department. Previously, the e-commerce business belongs to the secondary department under the Ministry of Community, which means that Little Red Book e-commerce is accelerating in an all-round way.

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