Shulou(Shulou.com)11/24 Report--

The perfect blend of visual and auditory art makes the classics continue to have a fever in the streaming media era. A few days ago, QQ Music joined hands with the Linn brand to reproduce Sondek LP12's 50th anniversary limited edition vinyl record player and launch a 3D player. This player injects the minimalist aesthetics of LP12-50 with "focus" and "purpose" into QQ Music for modern interpretation. The ingenious integration of collection design and 3D visualization technology brings a new multi-sensory immersive experience for music enthusiasts.

Linn is one of the most famous HI-FI audio equipment manufacturers in the UK, and its Sondek LP12 vinyl turntable is its iconic product. Since its release in 1973, LP12 has been famous all over the world for its excellent sound quality and craftsmanship, witnessing the development and changes of the sound field for half a century, and has become a unique classic in the field of music history and vinyl.

While celebrating the 50th anniversary of the brand, Linn worked with the LoveFrom design team led by Jony Ives, former design director of APPLE, to create a limited edition of the 50th anniversary of the Sondek LP12 vinyl record player, injecting minimalist aesthetics into the classic to highlight the development of Linn for half a century.

The limited edition of the 50th anniversary of this 250th LP12 vinyl record player is subtly but significantly enhanced on top of the original. Linn's innovative high-density beech Bedrok base eliminates sound resonance, while JonyIves and its design team focus on industrial design details, "injecting warmth into the original design", adding new elements such as solid aluminum buttons and modern hinge design. Make the overall design more modern without losing elegance.

In order to pay tribute to the classics, QQ Music specially jointly launched the limited edition of the 50th anniversary of the "251st" LP12 vinyl record player in the world, which perfectly reprinted the design aesthetics of LP12-50 on QQ Music, and created the same highly visual 3D vinyl player. Under the background of exquisite desert gravel particles, the metal surface and glass elements of the player reflect each other with flowing light beams, just like music dancing with time. It shows amazing texture and light and shadow effect.

This limited edition of the 50th anniversary of the LP12 vinyl record player is not only a carrier of music, but also a work of art. When using this player, it can not only give people an aftertaste of the unique mellow and natural nature of the vinyl turntable, but also bring an unprecedented aesthetic enjoyment visually, allowing users to deeply experience the perfect integration of music and design.

Earlier this year, QQ Music launched the industry's first three-dimensional interactive 3D vinyl player. Before the limited edition of the 50th anniversary of the LP12 phonograph, QQ Music had already teamed up with well-known artists and designers to create a series of cool 3D vinyl players with different themes.

Among them, the "Sky Collector" player, newly launched with QQ Music's 12.7 version, not only supports the dynamic display of local weather on the broadcast page, but also can change the background color of the player according to sunrise and sunset time, attracting millions of users soon after its launch. These extremely interesting and cool visual players have attracted tens of millions of users' use and praise, and greatly enriched the user's music listening experience.

At the historic moment of the 50th anniversary of the birth of Sondek LP12 vinyl record player, the cross-border cooperation between QQ Music and Linn reflects the perfect integration of classical IP and modern trend, digital music and process design, and provides a new way of music experience for music enthusiasts. This is the best commemoration of the legendary journey of Linn Sondek LP12 for half a century, and it also marks that the future music playback experience will be more diverse and in-depth.

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