Shulou(Shulou.com)11/24 Report--

(2023 Shanghai, September 14, 2014) impact.com, the world's leading partner marketing management platform, has announced the acquisition of SaaSquatch, a specialist provider of recommendation marketing software. This powerful combination of technology and business will empower brands to effectively manage partner marketing programs while further establishing real and lasting connections with consumers.

This is impact.com's fifth acquisition in the past three years, after Activate in 2020, Affluent and Trackonomics in 2021 and Pressboard in 2022.

This acquisition marks impact.com's strong determination to continue driving innovation in the industry and expand its global market share. By integrating SaaSquatch's technology, resources and expertise, impact.com further refines its partner marketing ecosystem and helps brands further expand their target audience. At the same time, optimize its marketing effectiveness by offering more diversified solutions to global brand customers.

Image source: impact.com

Building trust with consumers is increasingly important

Consumer trust is crucial in the age of modern consumerism. Consumers are now more likely to trust real voices from friends and family, brand users, and social media when making purchase decisions. The Nielsen survey shows that 88% of respondents believe they trust genuine user reviews more than other marketing channels.

For brands, it is an effective measure to expand the audience by encouraging them to join the brand promotion plan through word-of-mouth communication of existing customer groups and commission incentives. Integrating SaaSquatch into the impact.com platform will help brands and consumers achieve a multi-faceted win-win situation:

● Support customized referral programs. Brand marketers can customize various forms of customer recommendation marketing plans through the platform, including official emails, micro-websites, brand landing pages, etc. You can also motivate more users to participate by adding various components.

● Multi-channel access to target audiences. With the customized components of the platform, brands can embed customer recommendation marketing plans into APP, official website and other channels in order to reach more target consumers.

● Diversified forms of incentives. According to customers 'needs, we provide diversified commission incentives, including cash, gift cards, points, discounts, etc.

Encourage participation in multiple conversion events. Thanks to powerful API interfaces, marketers can set up automated marketing programs that motivate consumers to participate in multiple conversion events at various points in the consumer journey, such as free trial registration, purchase orders, account activation, and more.

● Automate workflow to improve efficiency. The tracking of referral plans and commission settlement can be automated by setting up processes to improve overall operational efficiency.

Tracking, monitoring and optimization. Marketers can analyze performance through platform reports and adjust campaign settings based on data insights.

impact.com CEO David A. Yovanno said:"Consumers today spend more time researching before placing an order, which means they are more inclined to share good feelings about quality products or services with friends. The future of partner marketing depends on consumers 'new currency-authenticity-as they continue to seek reviews and advice from people they trust. SaaSquatch joins impact.com as a leading technology recommendation marketing software company that not only reinforces impact.com's industry leadership, but also helps businesses manage partner marketing programs through a single platform. "

Working together to drive growth in partner economies

SaaSquatch was founded in 2013 with one purpose: to help businesses grow through the power of people. Through impact.com, we align ourselves with a global, goal-oriented company to achieve our vision and mission of future growth through putting people first. SaaSquatch CEO Will Fraser said. "Through the combined power of impact.com and SaaSquatch, our customers will further scale their marketing partners and achieve record growth through the power of partners. "

The addition of SaaSquatch will further improve the partner marketing ecosystem. In the context of the increasing importance of consumer trust, fully utilizing the influence of customers to motivate consumers to become supporters of business growth will more accurately reach potential audiences, enhance brand awareness and continuously promote the development of brand business.

Jennifer Zhang, president of impact.com Greater China, said,"impact.com is committed to building a sound partnership network to promote the common development of brands and marketing partners and jointly promote the growth of partner economies. This acquisition is important for impact.com's strategic development in China, which has always been one of our key focuses, and we firmly believe that this combination will accelerate our growth in the Chinese market and provide our customers with more innovative solutions to meet changing market needs." "

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