Shulou(Shulou.com)11/24 Report--

In the early morning of September 13, Beijing time, in the final stage of Apple's autumn new product launch conference, Apple introduced Apple Vision Pro and iPhone 15 Pro from 3D production to display a strong content ecosystem.

"It's really important because the iPhone is always at your side, so you never miss using Space Video to capture important moments. "After using the iPhone 15 Pro's ultra-wide angle and the main camera to shoot video with a 3D sense, it can be reproduced by Apple Vision Pro, which is also the first smartphone that can achieve spatial video shooting.

* Photo taken from Apple conference

In recent years, with the rise of meta-universe, Web3.0, virtual reality and other industries, the demand for 3D content has experienced explosive growth. However, the high-tech threshold, long production cycle and high production cost of 3D content have always caused a gap between consumption and supply, which is a major pain point that the 3D Internet industry needs to solve urgently. The space video shooting technology brought by iPhone this time undoubtedly greatly reduces the production threshold of 3D content and pushes the 3D content ecology to a new height full of prospects.

* Photo taken from Apple conference

With the rapid rise of 3D content production technology, the terminal display carrier of 3D content-new display equipment is also crucial. At present, in addition to VR / AR head-mounted devices represented by Apple Vision Pro, there are also naked-eye 3D light field display devices realized by human eye tracking technology without wearing head-mounted devices, but 3D display devices based on these technologies only support single-person viewing, and there are certain limitations in practical applications.

In recent years, it has attracted much attention and has ultra-dense viewpoint distribution. It is one of the few true naked-eye 3D light field displays that can be watched by many people at the same time. Through comfortable, high-definition and natural naked-eye 3D display effects, it is gradually being known and recognized by the public, and it is also the most mature naked-eye 3D display technology representative at present.

* Intersection from the official release of the product

We already know that iPhone space video capture can be used for Vision Pro playback, so can it also be applied to naked-eye 3D screens that can be viewed by multiple people at the same time? It is reported that the space video shooting technology adopted by iPhone is realized through volume three-dimensional video (also known as volume video), which is a new type of 3D technology, which can effectively record dynamic three-dimensional images in the real world, which is expected to replace the current two-dimensional video and become the most important video format in the future.

* The picture shows the volume video shooting studio

At Huawei Analyst Conference 2023, Zhenxiang Technology introduced its content ecological layout for naked eye 3D light field holographic screen, which not only supports basic 3D modeling data and 3D scanning acquisition data, but also supports volume video playback. It is not difficult to speculate that Apple's first mobile phone space video shooting technology can not only serve its own products, but also look at the whole 3D display ecosystem, and its significance and technical value should not be underestimated.

* Intersection from the official release of the product real shot (volume video playback)

At this stage, people are no longer satisfied with the display needs of high definition, but turn to the pursuit of interactive experience with depth and immersion. Apple refreshed people's inherent perception of flat 2D video through spatial video shooting, reshaping the way consumers interact with digital content.

With the maturity of content production and display technology in the future, when 3D video shooting replaces 2D video, when naked-eye 3D display technology is successfully applied to terminal mobile phones, the comprehensive innovation of content recording and reproduction forms can also bring huge application prospects for 3D holographic communication, which is worth waiting for.

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