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CTOnews.com September 14 news, the State Administration of Radio and Television decided to organize radio and television and network audio-visual virtual reality production technology application demonstration. It is mentioned that qualified enterprises and institutions are encouraged to carry out key technology breakthrough of virtual reality production, research and development of important standards, innovation of application scenarios, demonstration of business processes, promotion of R & D achievements, etc., form several innovation consortia, carry out technical application demonstration in certain areas, and form virtual reality production experimental area. We will promote the rapid maturity of the virtual reality production, dissemination and presentation industry chain in the radio and television industry, and promote the high-quality development of the radio and television and network audio-visual industries.

CTOnews.com attached the following text:

Radio and Television Bureaus of all provinces, autonomous regions and municipalities directly under the Central Government, Culture, Sports, Radio, Film and Tourism Bureau of Xinjiang Production and Construction Corps, relevant units directly under the State Administration of Radio, Film and Television, General Office of Central Radio and Television Station, and relevant units:

In order to implement the Action Plan for the Integration of Virtual Reality and Industry Applications jointly issued by the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, and the State Administration of Sports,(2022-2026)", accelerate the breakthrough of key core technologies of virtual reality in the radio and television industry, build a virtual reality standard system, accelerate the application of multi-scene, promote new consumption of cultural economy, and constantly meet the new expectations of the people for a better audio-visual life. The State Administration of Radio, Film and Television decided to organize the application demonstration of radio and television and network audio-visual virtual reality production technology. The following is hereby notified.

I. Work objectives Encourage qualified enterprises and institutions to carry out key technology research, important standard development, application scenario innovation, business process demonstration, R & D achievements promotion, etc. of virtual reality production, form a number of innovation consortia, carry out technology application demonstration in certain areas, and form virtual reality production experimental areas. We will promote the rapid maturity of the virtual reality production, dissemination and presentation industry chain in the radio and television industry, and promote the high-quality development of the radio and television and network audio-visual industries.

II. Technology Application Demonstration Focusing on the work objectives, focus on the following 10 types of technology application demonstrations:

(I) Virtual reality immersive experience application demonstration

Carry out R & D and application of immersive content production technology, and provide more immersive virtual reality services for viewers by means of virtual reality technology, using new terminal equipment such as imaging, wearing and interaction, combined with multi-channel interactive technologies such as myoelectric sensing, smell simulation, virtual movement, spatial audio, tactile feedback and brain-computer interface.

(2) Virtual Digital Man Application Demonstration

Carry out independent technology research and development in 3D modeling, model driving, rendering generation and other directions, and study technical solutions such as efficient modeling of digital human assets, intelligent sound generation technology realization path and virtual reality rendering processing soft and hard coupling, quality and efficiency. Implement relevant technologies, strengthen user interaction ability, provide more real integration of digital economy and the real world services and experiences; expand service scenarios and form sustainable business models.

(III) Augmented reality scene interactive application demonstration

Carry out independent technology research and development in high-precision environment understanding, three-dimensional reconstruction, spatial positioning, integration of digital economy and the real world rendering, multi-modal virtual interaction, etc., explore the combination with 5G computing network, and apply it in the fields of film and television, culture and tourism, sports, education, games, etc. to improve user experience.

(IV) Virtual reality panoramic live broadcast, on-demand application demonstration

R & D of key equipment and technical systems for shooting, production, transmission and presentation, production of virtual reality panoramic live broadcast and on-demand adaptation content, innovation of online and offline application scenarios, meeting the personalized needs of different users and enhancing user participation.

(V) Virtual reality editing and asset management application demonstration

Research key technologies such as panoramic shooting, high-performance stitching, multi-position synchronization, projection format, etc. with resolution of 4K and above, high dynamic range, wide color gamut, high frame rate video content, research and development of high-precision digital asset acquisition devices, multi-modal digital asset production systems, remote virtual asset cooperation systems, application of virtual reality editing and production technologies, construction of key data sets and core algorithm models, construction of standardized virtual asset libraries, and digital asset sharing and trading. Cultivate and standardize the digital asset sharing and trading system.

(VI) Virtual reality display technology application demonstration

Research Fast-LCD, silicon-based OLED, Micro LED and other micro-display technologies, as well as high-performance free-form surface, BirdBath, optical waveguide and other optical display technologies, develop new display technology applications that conform to the characteristics of virtual reality, and improve the quality of content presentation in various forms.

(7) Generative Artificial Intelligence Technology (AIGC) Application Demonstration

Research virtual scene production technology based on artificial intelligence mode, carry out scenario application such as script creation, storyboard generation, 3D digital asset modeling, intelligent voice generation, Short Video generation and action driving based on artificial intelligence mode, improve virtual scene production efficiency and reduce virtual scene production cost.

(VIII) Digital Twin Technology Application Demonstration

Make use of visualization and simulation iteration technology in GIS and building collaborative design field, give full play to the advantages of virtual reality technology, expand the source of digital assets, carry out virtual rehearsal, virtual performance and intelligent operation and maintenance and other scene applications through integration of digital economy and the real world, so as to improve the level of production creation and operation maintenance.

(IX) Demonstration of key technology application of virtual shooting

Research on key technologies such as camera motion tracking and real-time calculation, character prop tracking interaction, real-time light and shadow rendering, ultra-high definition video synthesis, etc., develop virtual shooting systems such as LED control, virtual rendering, camera tracking and positioning, synchronization, etc., and apply them to scenes such as film and television, variety shows, virtual live broadcasting, etc., reducing production costs and improving production efficiency.

(X) Virtual reality codec and transmission technology application demonstration

Research cloud network edge computing collaborative architecture and intelligent transmission codec technology for virtual reality business, build real-time broadband communication capability of full scene, carry out codec transmission application of six-degree-of-freedom virtual reality video, sphere video, holographic video, spatial audio, multimodal data and other contents, and improve virtual reality content transmission capability.

III. Organization of declaration (I) Declaration subject

Radio and television and network audio-visual institutions registered in the territory of the People's Republic of China with independent legal personality, enterprises related to virtual reality production, universities or other qualified enterprises and institutions, or consortia composed of the above units, encourage enterprises and institutions of radio and television audio-visual industry bases (parks) to participate.

To apply for technical application demonstration and form virtual reality production experimental area, a legal entity shall generally submit a written application as the subject of application. If it is really necessary for multiple units to jointly declare, a major legal entity shall be established as the leading unit of the declaration subject.

(2) Declaration conditions

The applicant shall meet the following conditions:

1. Commit to demonstrate at least one of the 10 types of applications listed above.

2. There are clear objectives, including the types of demonstration applications, technologies to be tackled, equipment to be developed, scope of demonstration, plans for dissemination, results to be achieved, social and economic benefits to be generated, etc.

3. There are specific implementation plans, including work organization methods, annual work objectives, etc.

4. It has a good work foundation, including the ability to carry out technology research and development, equipment production, application demonstration and other whole industry chain work, and has strong innovation ability, technology research and development ability and achievement transformation ability.

5. There are perfect safeguard measures, clear management system and fund guarantee scheme, a team of high-quality talents with reasonable structure and strong scientific research ability, equipment and facilities for scientific and technological innovation, business activities conform to relevant laws and regulations of the state, and there is no major violation of laws and regulations within one year before declaration.

6. Obtain policy or financial support from local people's governments at or above county level.

(3) Declaration process

The leading unit of the applicant shall fill in the Application for Demonstration of Virtual Reality Production Technology of the State Administration of Radio and Television (see annex) and submit it to the provincial radio and television administrative department (i.e. the organization and application department). The applicant department shall examine the conformity of the application form with the application conditions and submit it to the SARFT after passing the examination. Units directly under the State Administration of Radio, Film and Television and other units directly under the central government may directly report to the State Administration of Radio, Film and Television.

The State Administration of Radio, Film and Television shall examine the application materials and organize an expert group to conduct on-the-spot investigation. In accordance with the principles of total amount control, rational distribution and selection of the best, the State Administration of Radio, Film and Television shall conduct a comprehensive evaluation in combination with the application materials and on-the-spot investigation. According to the expert review opinions, it is approved to carry out the application demonstration of virtual reality production technology and form the virtual reality production experimental area.

IV. Work Requirements The State Administration of Radio, Film and Television is responsible for application demonstration inspection, evaluation, daily management, etc., implements dynamic management of technology application demonstration, evaluates and approves according to the application situation, and establishes an annual evaluation mechanism. The assessment work shall be started in December of each year, and the application demonstration leading unit shall organize and form report materials according to the annual work development situation, and submit them to the State Administration of Radio, Film and Television through the organization declaration department before the end of January of the next year. Those who have been established for less than 6 months shall not participate in the annual assessment. SARFT shall conduct material review, on-site inspection and meeting review, and shall assess and score the research results, demonstration effect, application transformation, system construction, capital investment and other aspects in combination with the work objectives and implementation plans in the application form. Those failing the assessment shall be disqualified from application demonstration, and the cancelled units shall not be qualified for re-application in principle; If the evaluation work objectives are all completed, they may apply for adjustment of application demonstration tasks according to procedures.

The provincial radio and television administrative departments shall organize and carry out the application, review and recommendation of application demonstration in their respective provinces (autonomous regions and municipalities), provide daily guidance on the implementation of application demonstration in their respective provinces (autonomous regions and municipalities), implement supporting policies on funds, land use and finance together with relevant departments, promote the establishment and improvement of work coordination mechanism, ensure the implementation of various construction measures and achieve actual results, and timely feed back the progress of construction work and major issues to the State Administration of Radio, Film and Television.

The application demonstration leading unit should take the lead in formulating management regulations, establish and improve the working mechanism, promote the application demonstration work as a whole, strengthen the organization and management of the whole process of application demonstration, implement various measures, make good use of various supporting policies such as sufficient funds, land use and finance, guide and encourage the reasonable gathering of production factors related to radio, television and network audio-visual virtual reality production, and accelerate the development of technology research and development, business demonstration and application promotion according to the work objectives and implementation plans. Promote the further improvement of virtual reality production industry ecology, further enrich virtual reality content services, form new growth points for cultural and economic consumption, and assist the development of national digital economy.

I hereby inform you.

state Administration of radio and television

5 September 2023

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