Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 14, news, analysis agency IDC today in its official account "IDC consultation" published the article "Summer Promotion" help, multi-terminals join hands with three major scenarios become a new trend of college life, that the group of college students as the main audience of summer promotion is expected to inject new vitality into the sluggish terminal consumer market, will stimulate more hardware manufacturers, software and service providers to join Jointly enrich the ecological construction of the terminal market.

IDC claims that college students can "lead the sustainable development of the PC consumer market" because "college students are not only large in scale, but also need to continue to use PC in learning, social, entertainment and other diversified scenarios", which means that their purchases play an important role in the long-term stability of the PC consumer market.

CTOnews.com learned from official data that by 2027, more than 8 million units in the PC consumer market will come from college students, accounting for 32.8% of the overall consumer market. IDC expects the market to grow at a compound rate of 5.5 per cent over the next five years.

In addition, as "college students are more sensitive to technological trends and new products, this also urges manufacturers to constantly improve their products, enhance performance and enrich functions, so as to attract college students and provide other consumers with more high-quality choices." this not only increases market competitiveness, but also ensures the long-term and stable development of the market.

▲ Picture Source IDC Consulting official account IDC also conducted a survey of the current e-commerce situation, and believes that "immediate retail and short-term leasing have become a new trend of consumer terminals in the summer."

With the diversification of terminal equipment, all kinds of terminal equipment manufacturers are able to make great efforts before and after the school season. In order to meet the needs of college students, major manufacturers integrate diversified terminal devices into learning, social, entertainment, health and other scenes. The combination of summer promotion and special products and services for the education market, such as student discounts, educational software and cloud services, enrich consumers' choices.

In first-and second-tier cities, real-time retail is concerned by young people and parents of students. Meituan, ele.me, SUNING, JD.com and other platforms made efforts in the summer, forming a pattern of multi-party competition. after fast consumption and catering takeout, "3C home appliance takeout" has become an important battlefield for offline drainage of major platforms to attract students and parents.

And short-term leasing also comes into force in the summer. Third-party platforms and official self-owned stores have launched different product portfolios and price schemes for young summer vacation groups. Marketing means such as "summer pricing" and "one yuan renting new machines" drive a certain amount of traffic. entertainment terminals such as game books, lightweight books and game consoles have become popular choices during the summer vacation.

▲ image source IDC consults official account IDC to divide smart life into a series of scenarios around the use of smart terminals:

Education and learning scenarios: PC, tablets and mobile phones are used in electronic notes, courses, assignments, examination dates and reminders to achieve multi-tasking and improve time management ability. Through the online learning platform, learning analysis tools to achieve distance learning and obtain personalized learning suggestions, use cloud storage to easily store and share learning materials, and cooperate with students to complete the project.

Leisure and entertainment scenes: PC, tablets, mobile phones, smart speakers, game consoles, smart TV are used in games, entertainment applications, streaming media services, music playback and interactive entertainment. Through scene settings, users can create different entertainment scenes, such as movies, games or parties with two-dimensional themes. VR devices provide immersive virtual reality games and experiences, and augmented reality games can be played through AR devices, combining virtual elements with the real world to create a unique entertainment experience.

Exercise health scene: mobile phones, tablets, smart bracelets, smartwatches, body fat scales can track personal health data, including heart rate monitoring, sleep analysis, etc., and send notifications to users. Smart terminal products combined with exercise health App, through health data storage and data analysis, develop exercise plans and guidance for users, track diet, social interaction, record weight and body fat content, and support fitness and weight loss programs. Virtual fitness can be realized by using AR / VR equipment, and virtual gym, immersion training and entertainment can stimulate users' interest in exercise.

Accordingly, IDC believes that education and learning, leisure and entertainment, sports and health play an important role in college students' life, and have a far-reaching impact on their growth and well-being.

In the aspect of e-commerce summer promotion, because "online malls and manufacturers' online stores can pass student identity authentication members", so "this model improves the transformation efficiency of summer promotion".

In addition, video websites such as Xiaohongshu and bilibili combine product details, parameter evaluation, hardware running points, software interconnection, etc., to provide consumers with a more immersive product experience before buying a machine, forming a new sales closed loop.

However, in terms of traditional offline channels, they still use the college entrance examination and summer vacation for marketing, providing a large discount for students and candidates. Traditional offline channels are still faced with the problem of online diversion, so they have to significantly reduce prices or join online platform drainage.

Referenc

With the help of "summer promotion", the three scenarios of multi-terminals have become a new trend of college life.

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