Shulou(Shulou.com)11/24 Report--

CTOnews.com, Sept. 14, TV is getting smarter these days, but not all aspects are good. Many consumers report that when the smart TV is started, it needs to watch an advertisement before switching to the TV program screen. These advertisements vary in length, and some of them cannot be skipped, seriously affecting the viewing experience.

According to the survey, at present, most of the smart TV brands in the market have the phenomenon of turning on advertising, and some brands do not explicitly inform consumers before buying. CCTV reporters randomly tested two smart TVs and found that the startup ads were all about 15 seconds, one of which could be skipped by pressing the return button, while the other could not be skipped. The reporter contacted the official customer service of a number of TV brands and learned that in order to block startup advertising, it is necessary to provide equipment serial number, activation code and other information, which is operated by the customer service background, which takes 2-3 working days. In the survey, the reporter contacted the customer service 3 days later, the TV system tested started the whole process for the brand interface, and the boot advertisement disappeared.

Chen Yinjiang, deputy secretary-general of the Consumer Protection Law Society of the China Law Society, said that TV manufacturers will be suspected of infringing upon consumers' right to know. Operators have the responsibility and obligation to inform consumers truthfully, comprehensively and accurately of this kind of information which has an important interest with consumers. Whether I watch the TV start-up ads and how long I watch the ads, you should give this choice to the consumers.

CTOnews.com noted that according to Article 44 (2) of China's Advertising Law, advertisements posted on Internet pages by means of pop-up should be prominently marked with a closure sign to ensure that it is closed with one button. In addition, the Jiangsu Consumer Rights Protection Commission and the China Electronic Chamber of Commerce issued the group standard "Technical Specification for Smart TV Boot Advertising" in 2020, which clearly requires that the total duration of TV boot advertising should not exceed 30 seconds. and must have a button to turn off function. A button to close the prompt must appear within 1 second after the advertisement is played, complete the response within 3 seconds, and return the option to see or not to watch the boot ad to the consumer.

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