Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 14, according to late LatePost's automotive media late Auto today, Xiaopeng Motor has "taken the initiative to close" inefficient direct stores and began to vigorously develop the dealer model. The current goal is to "add 150 new dealer stores this year", and the number of dealer stores at the end of the year is double that at the beginning of the year.

In March this year, he Xiaopeng, CEO of Xiaopeng Automobile, said at the earnings call that Xiaopeng stores accounted for 70%, but "great changes will take place next." In the first half of this year, the total number of stores decreased from 420 at the end of last year to 411 at the end of June, and Xiaopeng loosened the franchise of dealers in July this year. According to informed sources, Xiaopeng did not cancel the direct business model, good performance of direct stores will always exist.

Ulai sub-brand "Alps" is also experimenting with the dealer model. According to a report by Auto later, in the first half of this year, Ulai took the initiative to contact a domestic head dealer and planned to undertake the after-sales service and delivery center of the Alps by a national dealer group, but the Shang Chao store was still directly operated.

The first car of the sub-brand, which targets the 200,000 market, is scheduled for mass production in the second half of 2024. Li Bin revealed at this year's Q2 earnings conference that the brand's first model was developed smoothly: the first TT model (production line verification car) has been offline, and the second product is under development.

By the end of August this year, Weilai has laid out 134 Weilai centers, 286 Weilai spaces, 304 service centers and 58 delivery centers around the world.

Xiaopeng Motor recently reduced the 24 sales areas identified in March to 12 across the country, and is phasing out inefficient direct stores and expanding the size of dealers, CTOnews.com reported earlier, citing interface news.

In addition to Xiaopeng Motor, Polar Krypton is also making similar channel adjustments. Early new energy vehicles as a new thing, the direct operation model can provide a consistent standard service experience and achieve unified price control. However, with the more fierce market competition environment, the malpractice of asset operation in direct operation mode is becoming more and more prominent. The agency model can reduce the cost of building a store and the burden of operation, and make use of local experience and resources to quickly expand the market.

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