Shulou(Shulou.com)11/24 Report--

Under the trend of the upgrading of national health and consumption, a good ergonomic chair has almost become the standard for efficient work and home work. Not long ago, JD.com 's own brand Beijing and Tokyo made Yongyi Co., Ltd., the first share in China's chair industry. The Z9Elite 2 ergonomic chair co-created sold more than 1200 ergonomic chairs in its first month on the line, and won 98% of users' praise, which was unanimously recognized by the market and consumers.

"this chair adopts the exclusive self-patented adaptive chassis technology, with up to 30 man-machine adjustment functions, priced at 1199 yuan, and 2000 chairs in the target market, both in quality and price. It can be said that it is a benchmark product with full-function ergonomic chair at a price of 1000 yuan." JD.com Jingzao product manager said so.

Thousand yuan full-function engineering chair closes its eyes and creates a good chair that is more suitable for Chinese people.

Yongyi Co., Ltd., located in Anji, Zhejiang Province, which is the hometown of chair industry in China, has become one of the largest seat suppliers in China and a contract manufacturer for many international brands. However, according to Yongyi, the ergonomic chair is still in the early stage of the domestic market, and the maturity of the industry needs to be developed urgently.

For example, many consumers may think that foreign brands of ergonomic chairs are of better quality. "in fact, many big international brands are manufactured by domestic factories, which is no different from domestic brands, but the price is many times higher." Zhang Dongliang, head of Yongyi's domestic channel, said that there are still some problems such as high brand premium and slow iterative upgrading of international big-name products.

In this context, JD.com Beijing made Z9Elite 2 generation ergonomic chair came into being. "JD.com Beijing hopes to join hands with Yongyi to create products whose quality is comparable to that of international brands and whose prices are more in line with the psychological expectations of domestic consumers, so as to bring ergonomic chairs into the lives of more consumers." JD.com Beijing made product manager said.

The 30-gear man-machine adjustment function of the Z9Elite2 generation fully embodies the ultimate ingenuity of JD.com made in Beijing. For the waist back adjustment that consumers are most concerned about, the Z9Elite2 chair back supports 10 gears, and the 55mm can be adjusted up and down, allowing users of different height to find the most comfortable waist back support position, and achieve millimeter adjustment in the adjustment accuracy. The rigid and flexible 3D suspension waist supports both fixed and dynamic self-adaptive support modes, which can not only accurately support the user's back, but also can be adjusted back and forth according to its backward strength to help users unlock more comfortable sitting posture.

In order to facilitate and simplify user operation and adjustment, Z9Elite2 sets up a wire control system on both sides of the seat, which integrates seat height, seat depth and backward locking functions, which can be adjusted without bending down and reaching out.

"at present, most of the engineering chairs on the market are based on the bodies of Westerners, whose height, shape and living habits are different from those of Chinese. All the ergonomic chairs made by JD.com in Beijing are brand-new molds, and we hope to make chairs that are really suitable for Chinese people through functional innovation and original design." JD.com Jing made product manager to share.

The Z9Elite2 generation also uses Yongyi's exclusive patented adaptive gravity induction chassis technology, which can adjust the support according to the seat's weight, ensuring that small weight users can lean back easily and large weight users can lean back with sufficient support strength.

"the application of adaptive chassis in JD.com Beijing engineering chairs not only gives consumers a better experience, but also plays an exemplary role in upgrading the quality of domestic engineering chairs," says Zhang Dongliang.

Using explosive Materials Methodology to release High-quality production capacity JD.com Beijing made hand in hand with Yongyi to promote the quality and upgrading of "hometown of chair industry"

According to reports, Yongyi's business has been export-oriented for a long time, and foreign trade orders account for nearly 90% of the company's overall business. With the development of the domestic engineering chair market, Yongyi began to explore the "second curve" of domestic growth through the industry-leading core technology.

Based on market insight and business development needs, since August 2022, JD.com Beijing has launched the layout of the category of engineering chairs. Yongyi, as the head factory of the chair industry, has officially received an invitation for cooperation from JD.com.

Cooperation for more than a year, the joint launch of the first Master ergonomic chair, JD.com has become the first high-end computer chair sales.

"JD.com not only has a deeper understanding of the domestic market and consumers, but also has very clear goals in terms of product functions, users, price positioning, and so on." Zhang Dongliang said.

Specifically, relying on the C2M model, JD.com helps the factory establish new product research and development concepts based on the market and user demand, and continues to empower the factory in the aspects of original design and so on. At the same time, we should give full play to the advantages of supply chain integration and the innovative model of directly connected factories, eliminate redundant circulation links and brand premiums, and maximize the "quality-price ratio" experience of products.

"although JD.com is extremely strict in controlling the price of its products, the economies of scale it brings fully ensure the profit level of the factory." Zhang Dongliang said, "at present, our core technology has been fully opened to JD.com, while JD.com 's professional product managers and industrial designers have also made our products more in line with the needs of the market. In addition, combined with JD.com 's close cooperation in pre-sales and after-sales customer service, JD.com has become our most in-depth domestic brand."

Through the cooperation with JD.com, Yongyi has not only achieved innovative breakthroughs in its own business, but also played a good leading role in the industrial transformation and upgrading of Anji industrial belt.

"the development of Yongyi is inseparable from the strong support of Anji industrial belt supporting industrial chain. It is hoped that through in-depth cooperation with JD.com, Anji will continue to promote the industrial transformation and upgrading of Anji and accelerate the pace of China's ergonomic chair brand to the world." Zhang Dongliang said, "Yongyi also hopes to, together with JD.com, become a witness and promoter of the transformation from made in China to made in China."

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.