Shulou(Shulou.com)11/24 Report--

CTOnews.com, Sept. 13 (Xinhua)-- Market research firm IDC wrote in its official account "IDC consultation" that Apple's iPhone 15 series phones have undergone a comprehensive upgrade, but face more challenges.

▲ source IDC consult official account

IDC believes that the new iPhone 15 series has undergone the biggest upgrade in appearance and hardware configuration in recent years, equipped with periscope lens for the first time, using Type-C interface for the first time, using 3nm process mobile phone chip for the first time, and matching titanium alloy frame for the first time. Although there are many "first" promotions.

But as Android manufacturers invest more in their flagship products, the iPhone 15 series will undoubtedly face greater challenges, which is likely to change Apple's high-end mobile phone market in China in the past few years with a unit price of more than $600 (CTOnews.com Note: current about 4380 yuan), excluding the tax base.

IDC claims that Apple's iPhone 15 has been upgraded mainly in appearance, video, USB-C interface, chip, mute pick and color matching, and this year's iPhone 15 series is obviously more attractive than last year's iPhone 14 series.

However, in the past few years, domestic Android manufacturers still adhere to the direction of high-end development, continue to increase investment in research and development, strengthen in-depth cooperation with the supply chain, launch more customized and differentiated solutions, and continue to enhance the competitiveness of their products. Apple's share of China's high-end mobile phone market continues to narrow.

▲ Touyuan IDC Consulting official account IDC also believes that in the first half of this year, Apple still occupies an absolute advantage in the distribution of China's high-end mobile phone market, with a market share as high as 67.0%; Huawei still ranks second with 4G products alone, with a market share of 15.6%; and the layout of double flagship products helps OPPO occupy 4.2% market share, ranking third. There is a small gap between other major Android manufacturers, with market share concentrated between 3.0% and 4.0%.

After years of external constraints, Huawei still ranks second in China's high-end mobile phone market. With the return of Huawei, it is expected to attack Apple at the high end of the market first, and then have a greater impact on other domestic Android manufacturers when new chip solutions are gradually used in the low-and middle-end product lines.

▲ source IDC consulted official account about the pricing strategy, the previous generation of iPhone 14 series is a large storage capacity version, the price has increased compared with the previous generation, but the initial storage price remains the same. Due to increased consumer demand for large storage and the popularity of iPhone 14 Pro & Pro Max, the average price of Apple's products has risen significantly from the fourth quarter of last year to more than $1000 (currently about 7300 yuan), up 12.0% from the previous month.

However, due to the downturn in the overall Chinese mobile phone market and weak consumer demand, Apple has also had to carry out price reduction promotion since March this year, and the overall average price has fallen to $971 (currently about 7088 yuan) in the second quarter of this year. 11.4% from the previous month.

This year, the RMB pricing of the iPhone 15 series still adheres to this strategy, and the price of models with large storage capacity has been raised. It is expected that the initial listing of new products will be affected by production capacity, the supply will be insufficient, so it is difficult to have any discount on the market price.

In China's overall economic environment has not significantly improved, consumers in the consumer electronics purchase budget is still tight, higher product prices may affect consumers' propensity to choose. If future sales of new products are lower than expected, Apple is likely to still use price cuts to attract consumers.

▲ Image Source IDC Consulting official account reference

IPhone 15 is fully upgraded, but faces greater challenges

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