Shulou(Shulou.com)11/24 Report--

Information bombardment of working hours, mealtime and rest time. For young people who suffer from the stress of daily life, happiness is a little extravagant.

On September 13, Xiao Xiong Electric Appliance official declared Wu Lei as the brand spokesman and released the first wave of happy interaction. Subsequently, Wu Lei's "100 Happy moments cured by Little Bear" brand TVC was launched, which deeply resonated with young people by showing the happy moments in which young people were cured by Little Bear in six life situations, such as work, solitude and parties. Through this film, Little Bear shows its personalized and exquisite life experience tailored for young people, and its innovative and diverse products and scenes have become a "secret weapon" to cure young people and create happiness.

Generally speaking, the deep binding of Little Bear Electric Appliance and Wu Lei achieves the brand penetration effect of 1: 1 > 2, accurately conveys the brand tonality of "warmth and cure", and realizes the deep integration of functional value and emotional value of Little Bear Electric Appliances. It has really become a "happy responsibility" that represents warmth and cure in the hearts of young people.

Xiao Xiong Electric X Wu Lei cured CP, the triple traits are deeply compatible.

Compared with endorsement, it is more important and rare for brands and spokesmen to achieve agreement in all aspects. Xiao Xiong Electric Appliance and Wu Lei's warm and healing CP are exactly like this.

Specifically, the brand tonality of "warm and cured" of Little Bear Appliances fits perfectly with Wu Lei's youthful and energetic external image and brave and upward positive energy. Xiao Xiong Electric Appliance has great affinity from the brand name to the product itself, has a natural warm attribute, is able to integrate into daily life, let people close to the existence. As a typical actor from small handsome to big, Wu Lei is young and handsome in appearance, full of feeling of youth, and more rare inside. "I am 15, she is 6 years old" is clever to save the same group of actresses, skillfully avoiding the age difference; a sentence "I just have the strength that an adult man should have" breaks the anxiety of female figure and shows a valuable sense of gentleman and positive energy.

In addition to brand tonality, Xiao Bear emphasizes the brand attribute of "companionship", just like Wu Lei's growing up with the audience all the way. Since its inception, Little Bear Electric has accompanied the post-80s, post-90s and post-950s through many happy moments of life, and the future will also accompany the post-00s and post-05s to discover and create more happiness and warmth that belong to them. Wu Lei, as an "old drama bone" at the age of 23 and 20, has created too many classic images: from the weird little Nezha in Fengming Qishan, the superb martial arts in Nirvana in Fire, the patient and crazy Ling in Sing Han brilliant, the warm-blooded and Su-feeling Song Sanchuan in Love, to the mysterious character Xiao Yin in the big screen of Hu GE. Each is a mark of growth, witnessing the audience from naive children to teenagers to parents, Wu Lei accompanied everyone to experience different roles in life.

The core of the brand outside companionship is more important. "Discovery" and "creativity" are the key words of both sides. Xiao Bear always takes "creativity" as its gene, integrates into all aspects of product development and design, draws inspiration from insight into the pain points of young people's daily life, and continues to innovate, so as to deeply meet the needs of users and gain recognition from users and the market. really do "young people like small household appliances". Wu Lei is not bound by the label of "national brother". He has the courage to step out of the comfort zone and even learn a new skill for each character, such as horseback riding, archery and tennis. Wu Lei tries new things with the enthusiasm of young people, and then feeds all the gains back to the characters he loves, and really grows into a high-quality young actor who can release his acting charm and control all kinds of roles.

The first time to join hands with continuous surprises, with "100 happy moments" binding warmth and cure

Xiao Xiong Electric Appliance and Wu Lei join hands for the first time to form a healing CP, with "Happy moment" as the main line, through the continuous linkage online and offline, has brought a series of happy surprises to users and become synonymous with warmth and cure in the hearts of young people.

In TVC's "100 Happy moments cured by Little Bear", Wu Lei interpreted six happy moments such as work, solitude and party, which resonated deeply with young people. Cure anxiety at work with the dense bubbles of a small bubble pot "Gollum" and warm and nourishing health tea; when you use an electric steamer to fix a variety of delicacies at a time, your heart can also be healed; you don't have to envy others for having minerals, give yourself a glass of mineral water, good health is the greatest wealth. All these reflect Little Bear's deep insight into the pain points of young people's work and life, and satisfy them deeply through innovative and diversified products and scenarios. Xiao Bear Electric Appliance independently develops more than 60 categories, covering kitchen, living room, office, outdoor and other life scenes, anytime and anywhere to create happy moments with users.

In addition, in order to reach the target group more accurately and warm and cure different types of young people, Little Bear Electric Appliances has expanded its circle and detonated through online and offline linkage, with the help of Wu Lei's influence and its own strong content output. Online, # Wu Lei's cure Buff# topic entered a high-level hot search, less than 12 hours online, the interaction exceeded 2 million, Little Red Book, video number and other simultaneous spread, a strong break circle. Offline, through the release of high-speed rail light boxes in first-tier cities such as Beijing, Shanghai and Guangzhou, as well as elevator media in 7 cities such as Hangzhou, Nanjing and Shenzhen, etc., to further achieve full coverage and intellectual occupation of the target population, and won wide praise.

It can be said that Xiao Bear Electric Appliance has joined hands with Wu Lei in a series of actions to achieve a strong binding between the brand and the concept of "warmth and cure". Creativity and play are only superficial, the real core is the brand attitude of Little Bear Electric Appliance standing with young people. Xiao Bear Electric Appliance adheres to the strategy of innovation-driven and multi-category development, and constructs diversified scenes to reach young people, conveying a new concept of happiness to young people: choosing Little Bear Electric Appliances is to choose a warm and cured way of life. it is also encouraging yourself to take the initiative to create more happy moments.

Xiao Xiong Electric Appliance joined hands with Wu Lei, two kinds of warmth and cure went in both directions, triggering a carnival about happiness. This belongs solely to Xiao Bear's deep understanding and insight into young people. It is precisely because of knowing what young people like and need, Little Bear Electric Appliances can constantly strengthen product innovation and scene innovation, achieve the deep satisfaction of the diversified needs of young people, and become a brand to create "happiness". Look forward to Xiao Xiong Electric Appliance hand in hand with Wu Lei to bring us more new explanations about happiness.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.