Shulou(Shulou.com)11/24 Report--

The Academy Awards are regarded as the highest honor in the film industry, representing outstanding performance and creation. If an actor can win many Oscars in a row, it shows his continued excellence in film acting, artistic innovation and audience recognition. Similarly, for a technology company, being able to be selected in the Gartner Magic Quadrant many times means that it and its services are highly recognized in the market, continue to lead the industry trend, and provide customers with excellent solutions.

As long as you are in the right direction, you are not afraid of a long way to go.

At the first Sale Yi user Conference (Engage2017) in 2017, Allan (founder Shi Yanze) talked about his expectations for the future of Sale Yi: "first, we can match or surpass our peers in quality and service. To do this, we must approach the world-class level in terms of products and services, and constantly bridge our gap." Second, in terms of innovation, when new technologies emerge, we can use new technologies to build innovative CRM on the underlying platform, which also has a place in the world. " That year, it happened to be the first time that Sale Yi was selected into the Magic Quadrant of Gartner sales Automation, and it was also the only Chinese CRM manufacturer selected. In the following two years, in 2019, easy aPaaS was successfully added to the list of Gartner 2019 aPaaS suppliers, which means that the aPaaS platform has met the top international industry certification standards.

If being on the list once is accidental, what is it that has been on the list for seven consecutive years? This year is 2023, looking at the magic quadrant of Gartner sales automation, after 7 years of precipitation, the list of Chinese CRM manufacturers are still the only sales Yi, and the position continues to rise. Technology in an endless stream of evolution, iteration, Gartner for the evaluation criteria are becoming more and more stringent, but sales Yi is still quietly fulfilling its promise: as long as the direction is right, it is not afraid of the long way.

2017: top 25% of market responsiveness scores

2018: high customer satisfaction score for service and support

2019: product data analysis capability ranks among the top three in the world

2020: become one of the CRM manufacturers with the highest global revenue growth rate in this quadrant in 2019

2021: mobile capabilities rank second in the world

2022: ranking first in the world in terms of visual analysis and complex product configuration quotation (CPQ)

2023: visual analysis and complex product configuration quotation (CPQ) still score first in the world

Only with a diamond can you do porcelain work.

The ability to serve large customers is a threshold for the strength of software enterprises, and it really makes sales easy to become one of the few domestic CRM enterprises with the service strength of large enterprises, which is the result of the first key decision of sales easy-the launch of PaaS platform.

2015 is the first year of SaaS in the circle. In that year, China's SaaS circle was full of wind and water. When it was in the tuyere, everyone wanted to get a piece of the pie, using 2C play to do 2B, burn money, free, and do growth. It was the strategy of many SaaS companies at that time. However, when the market becomes more and more rational, users' real choices will gradually surface. "how to ensure your professional level, how to position the target market, and how to solve the problem of contract renewal? the requirements of capital are well met, and the user growth and scale expansion can be achieved rapidly in a short period of time, but no one can see the contract renewal a few years later." Allan at that time said. He believes that in the process, focusing on thinking about products rather than competing for money will work wonders.

In 2015, Sale Yi made a very difficult decision at the height of the SaaS market: research and development to build the PaaS platform. This requires a lot of resource investment and strategic focus, especially for startups. "if there is a cash outflow problem during this period, there is actually a lot of risk. But if we don't do this, it will never be possible to solve the problem (serving large customers)." Allan said.

That year, Sale Yi was not a unicorn company and did not have a strong financial power. however, more and more "Silicon Valley brains" chose to join Sale Yi and boost its vision of "becoming a world-class enterprise digital leader." There was no confusion in a strange environment, no helplessness in being left out in the cold, and no complaints about overtime meetings with the technical team, who were just quietly doing what they thought was right that year.

In 2016, when Sale Yi launched the PaaS platform, Beisen CEO Ji Weiguo said on WeChat moments that "there are finally brothers on the PaaS platform". He said that this happened because you want to be a branch rather than a leaf on the PaaS platform, and the more you go to the bottom, the more difficult it is to challenge the technology at the bottom. We jumped out of the Red Sea and into the fire.

But this fire strategy has not been recognized by SaaS counterparts, some people think that they have already done PaaS, can they still be called SaaS? They think that doing PaaS is a helpless move that SaaS can't do. Time gives these views and the best response.

In 2017, the name easy to sell appeared on the Gartner Magic Quadrant, which is the first time that a Chinese CRM company has been selected into the Gartner Magic Quadrant, marking that Yi has entered the ranks of world-class enterprise service providers represented by Salesforce, Microsoft, Oracle, SAP, etc., competing with the world's leading enterprise service companies.

The results of a survey conducted by Gartner in 2017 showed that the market response ability of easy sales ranked among the top 25%, especially its rapid response to customized enhanced demand, which was highly appraised by customers.

The first diamond sold by Yi became a success.

From 1 to N still depends on continuous deep ploughing.

"customer-centered, professional and reliable, long-term patience" is the value that sales easy to practice. Unlike some SaaS manufacturers who invest in VC and change the track many times, Sale Yi keeps an eye on the CRM track from the very beginning, and plans to empower CRM with new Internet technologies such as mobile, social, AI, big data and other popular Internet technologies, releasing the greatest value of CRM. CTO Liu Zhiqiang, an employee at Sale Yi No. 1, was responsible for the launch of Sale Yi 1.00.He said: "the mobile end is the carrier of the social ability of sales easy to sell, so that CRM software is not just management software, but enabling software, which really helps salespeople solve the business pain points of 'anytime, anywhere' and 'fragmented office', and connects internal collaborators with external customers, thus improving efficiency. Improve performance. " In 2011, easy to sell ushered in the era of mobile CRM, helping enterprises to make sales easier and grow rapidly over the next few years, getting rid of the survival challenge from 0 to 1 and beginning to experience the development challenge from 1 to N.

Over the past 12 years, easy sales have been sustainable from the user's point of view, improving the ease of use and usability of the system. Therefore, the sales of easy CRM products always focus on the characteristics of the enterprise business, so that CRM can better support the needs of enterprise business development. Compared with easy sales CRM, the product function of sales easy CRM is not only limited to the management of a certain business module, but also realizes the extension of the full link around the changing needs of the enterprise and customer management, helping enterprises to build a customer-centered "marketing-sales-service" integrated system and open up the full-link process of customer relationship management. Then through the pre-sale, in-sale and after-sale of a variety of service items, ways of full-process tracking service, in order to enhance customer experience, reconstruct the omni-directional connection between enterprises and customers, so as to bring sustained high-quality growth.

The value of selling Yi is not a superficial slogan, but permeates the bones of every employee. "when we are doing product design, we actually have an idea,'so that the customer's business can run smoothly, users can really use it and have a good experience'." It seems to be a very basic requirement for the business to run smoothly and for users to use it, but it is really not easy to do a good job. It is necessary to deeply understand and restore the real business scenarios and pain points of different customers, and abstract common goals. If it is then transformed into product function design, it is also necessary to consider the ease of use of user operation, and the design process needs to communicate closely with the front line to ensure that there is no major deviation. After the release of the system, it is also necessary to communicate with customers for verification and collect feedback. There are many factors to be taken into account in each link, otherwise the final work will easily deviate from expectations and be divorced from reality. Fang Tengyu, a product manager with "customer-centered" values, has the ability to participate in the design of complex product configuration quotation (CPQ), and his Gartner score ranked first in the world in 2022.

In order to better serve large and medium-sized enterprises, sales Yi continues to invest resources into the PaaS platform, product-level docking with giant traffic ecology such as WeCom, Tencent Conference, Nail, Feishu, etc., and presets rich out-of-the-box high-productivity tools and general business components. . Now the Sale easy PaaS platform has become an integrated application construction platform. The component building capability and flexible open ability based on the platform can help enterprises customize their own business applications according to their own scale, industry and business model. " PaaS focuses on a flexible and customizable. Just like we used to use more approval flow, only agree and reject, while our new workflow can jump at any node, can better adapt to more complex and changeable practical application scenarios, "said Zhang Qian, product manager of PaaS platform.

Coincidentally, the online experience of selling easy BI capabilities is very similar to the PaaS platform, "from seeking first to excellence, seeking the optimal solution in the case of insufficient resources, and then gradually standardizing foreign leading product capabilities and experience iterations. It is not to encourage overtime or anything, everyone knows very well that cutting-edge technology requires more and more research and development, and it is not easy to make first-class products." Said Wang Ziwu, product manager of BI. Neo BI from scratch, to be seen by Gartner, comparable to international companies, efforts have finally come to fruition. "BI from a brand-new product to millions of daily visitors is inseparable from the efforts of everyone in the company." Said Yang Shaohui, head of the BI development team.

In recent years, the direction is not favored by the market, the platform can not recruit the right talent, customer service and high costs of long-term tear, etc., however, in the face of all kinds of difficulties and doubts, easy sales did not waver, but silently stick to the original heart to continue to work in the field of CRM, hoping to take the field to the extreme: the first release of mobile CRM in 2013, and the release of aPaaS platform in 2016 In 2018, the online BI analysis platform extended from SFA to the integration of marketing and service, and then built NeoUI+NeoAI in 2023, and the number of invention patents authorized exceeded 32, ranking first in the CRM industry in the number of domestic invention patents.

In 2023, after an extremely rigorous and fair selection, Gartner gave a very positive evaluation of NeoUI: "in the past year, Neocrm has enhanced the capabilities of NeoUI and further developed its configuration and pricing tools, as well as Neocrm's ability to deploy digital sales space and digital service space with the help of Tencent ecosystem. Neocrm sales Yi is combining more advanced artificial intelligence technology to enhance customer intelligence and create more value for enterprises. "

Professionally reliable and patient for a long time

In the past 12 years, more and more like-minded talents have joined the sales Yi, building blocks for the sales, adhering to the long-term thinking, customer value orientation and attaching great importance to the product power. As Allan said: "there is no shortcut to make a CRM well. Only by practicing the basic skills such as products, technology and services, and deeply understanding the characteristics of the industry, can we provide enterprises with real value rather than simple tools." Where there is hope, there must be training, a product that can continuously bring value to users, and an enterprise that always puts customer needs in the first place, will eventually win the choice of users.

They are using the sales eBay CRM

Today's easy sales are still a long way from being a "world-class enterprise", but we believe that that day will come sooner or later, and it will appear in the Gartner leadership quadrant sooner or later.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.