Shulou(Shulou.com)11/24 Report--

"what can't kill you will eventually make you strong."

In the past half a month, this famous saying from the philosopher Nietzsche has been verified again in Huawei.

Under CTOnews.com 's news that Huawei has launched a comprehensive plan to fully return to the global mobile phone market, some netizens borrowed this famous saying to evaluate Huawei. At the top of the message, there is a classic line from Brother Ma in the movie "Hero":

I waited for three years, just to wait for a chance.

I'm going to fight for it.

Not to prove how great I am.

It's about telling people.

I must get back what I lost.

Yes, Huawei did get back what it lost.

On August 29, the news of the sudden launch of the Mate 60 series was like "flat ground thunder", which caught everyone off guard, and then appeared on the hot search list for a long time and frequently, and every topic and every eye-catching technical experience of the Huawei Mate 60 series became a hot topic.

On September 8, when everyone had not yet recovered from the surprise of the return of the Mate 60 series, Huawei once again unveiled a big move: Huawei Mate 60 Pro+ and the new folding screen Mate X5 officially joined the "Vanguard Program" and went on sale.

Unexpectedly, Huawei is back on the top search list, even more than 10 days after Huawei's Mate 60 series went on sale.

During this period, the online and offline scramble for "Huawei Mate 60 series mobile phones" has become a "phenomenal" incident, Huawei offline stores lined up to reappear, overseas and domestic media are scrambling to report that major organizations have set off a frenzy of dismantling Huawei Mate 60 series, and even CCTV has conducted a theme "Huawei's new mobile phones, what on earth have been removed?" The time of the special report is more than 20 minutes.

(after the launch of the Huawei Mate 60 series, a corner of Huawei's flagship store in Vientiane, Qingdao.) No product in the entire technology circle has such a high popularity and popularity in the case of "pre-launch", no product can continue to dominate the headlines in the case of "pre-launch" for a long time, heated discussion among the people, and constant topical coverage has caused media coverage, which is difficult for even Apple to do.

It is worth mentioning that Apple also officially launched a new generation of iPhone phones in the early hours of the 13th.

We know that at this time over the years, Apple's new products will dominate most of the topics and traffic in the tech world, so few competitors dare to release new products at this time. But Huawei is just the opposite, almost every generation of Mate launch time will "crash" with Apple, on the one hand, it comes from Huawei's Mate flagship confidence, on the other hand, it is also the strength and strength of Mate.

It is an indisputable fact that Huawei is the only brand that can arm wrestle with Apple in the entire high-end market.

When Huawei returns, does Apple panic? During the absence of Huawei's Mate series, the domestic smartphone market desperately needed a high-end flagship product that could carry the banner of innovation, but unfortunately, some rival brands did not eat the cake left by Huawei.

It is also ironic that Huawei fell down and had enough to eat Apple, but fortunately, the Huawei Mate has officially returned.

It is reported that Huawei has increased its mobile phone shipments to 38 million units this year from 30 million at the beginning of the year (of which 20 million have already been completed). Of the 18 million uncompleted units, Mate 60 Pro may account for 5.5 million-6 million units, according to Guo Mingyi, an analyst at Tianfeng Securities.

In addition, according to media reports, Martin Yang, an analyst at investment firm Oppenheimer, said that Apple's iPhone shipments could be reduced by 10 million in 2024 due to the launch of the new Huawei phone.

The return of Huawei forced Apple out of its comfort zone. With the strong return of Huawei, it needs a question mark that Apple can continue to "eat".

Of course, all of this is inseparable from the strong product power of Huawei Mate 60 series itself.

In terms of design, Huawei Mate 60 has made an aesthetic upgrade. Huawei Mate 60 Pro draws inspiration from the mountains and rivers of the motherland, bringing four colors: Yachuan Green, Baisha Silver, Nan Nuo Purple and Yadan Black. The color aesthetics, which draws inspiration from the earth, is also a spiritual continuation of Huawei Mate series in ID design. Mate 60 Pro+ also adopts the blue and blue arc design in line with oriental aesthetics and the color matching of Xuan Bai and inkstone black, which reveals a gentle and introverted temperament in fashion and elegance.

In terms of communications, Huawei Mate 60 series has once again brought a unique experience: equipped with Tiantong satellite communications, Huawei has become the first popular smartphone in the world to support satellite calls, while supporting two-way Beidou satellite messages, leading the popularization of satellite communications to a more practical stage.

In terms of reliability, Huawei Mate 60 series has more than one reliable Black Tortoise architecture, second-generation Kunlun glass, brocade fiber materials and other technological innovations, bringing users a comprehensive and reliable daily experience. In terms of images, full-focus ultra-clear images have been comprehensively upgraded in snapshots, portraits and telephoto macro, and each shot has an extraordinary texture; there is also a return of high-value wisdom functions with Harmony OS4 in the debut, including Mate 60 Pro+ in terms of privacy and security protection, which also supports the brand-new quiet call function.

As a well-deserved representative of high-end mobile phones, Mate 60 series provides users with a unique extreme experience at the innovation speed that surpasses all its competitors in the high-end market, and guides the development trend of the industry again in the process of continuous innovation and transformation.

Therefore, the return of Huawei Mate 60 series is a good thing for both the whole industry and every consumer.

As readers in the comments section have said, the return of the Huawei Mate 60 series will force Apple out of its comfort zone and promote positive innovation. The strong innovation of the Mate series will also lead the entire smartphone industry to move forward rapidly. Only when competitors come up with real "unique skills" can they stand on the flagship stage to compete with the Mate series.

The only thing that can surpass Mate is the development history of Mate Huawei Mate series, which represents the development history of real domestic high-end phones. Each generation of Huawei Mate phones is enough to enter the annals of smart phones. As early as 2013, Huawei's first Mate (Ascend Mate) series was officially unveiled.

In 2014, Huawei Mate 7 released, which is the most gorgeous transformation of Huawei Mate series, with a huge improvement in design process and hardware configuration. It has developed the hard power of Kirin 925 chip and the world's first integrated fingerprint unlocking technology. The sales volume created at that time made Huawei Mate series a milestone in high-end strategy, which is of epoch-making significance.

After going through the trough, in 2022, Huawei Mate 50 series returned after two years. As the first mass smartphone in the world to support Beidou satellite messages, Huawei launched super reliable Kunlun Glass, the industry launched 10 adjustable physical apertures, and the debut was equipped with Hongmeng operating system 3.0. bring a more intelligent and easy-to-use interactive experience and continue to lead the industry in innovation.

From the successive iterations of Mate development, we can see that if Huawei wants to be a real high-end flagship mobile phone, it will only be the first in the industry and will not repeat "building wheels". Instead, with cost-conscious innovation and strong technological strength, we will continue to explore "science and technology no man's land", solve the core pain points of consumers using mobile phones, and bring new features and experiences that have never existed on other mobile phones before.

In this process of exploration, Huawei continues to invest in the future, insisting on the spirit of not being extreme, not doing it, and not going back in the face of high winds, bringing users the ultimate product experience. And this dedication and seriousness to the product experience is also the core reason why consumers can trust Huawei Mate series so much and firmly choose Huawei Mate series-because only Mate can surpass Mate.

Written behind the final return of Huawei Mate 60 series, there is a more far-reaching industry significance. Huawei Mate 60 series is not only a mobile phone, its release represents Huawei's indomitable spirit of four years and even thousands of Huawei people, but also a major milestone in the history of Chinese science and technology, a huge counterattack of national science and technology. A domestic high-end flagship that really belongs to the Chinese people has finally returned, just like the Mate 7, which was born that year, the Mate 60 series will certainly start the new journey of the new decade of Mate. The next high-end smartphone market has begun to change with the addition of Huawei's Mate 60 series.

At a time when this seemingly calm but actually undercurrent "pinnacle battle" begins, Huawei has sounded the charge with the "Mate 60 series".

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