Shulou(Shulou.com)11/24 Report--

In the early morning of September 13, Apple Autumn launch officially launched the iPhone 15 series of new products. For many consumers, JD.com is the first choice to buy a new iPhone. In terms of supply, online Apple products JD.com self-operated flagship store, offline real-time retail business JD.com has online more than 4600 Apple authorized stores, all-channel spot is sufficient In terms of distribution services that consumers are particularly concerned about, JD.com can provide consumers with a variety of distribution services, including not only delivery services such as the same day and the next day, but also the "hourly delivery" service provided by JD.com at home, which can be delivered within 1 hour after issuing an order iPhone 15 to fully meet the diversified needs of consumers.

After the Apple press conference, JD.com announced that the real-time retail pre-sale would be started at 8: 00 p.m. on September 15, together with more than 4600 Apple authorized stores across the country, to ensure the fastest minute delivery of iPhone 15 series new machines after sale, so that "fruit fans" do not have to leave the house, do not have to wait in line, and try new machines as soon as possible. This is the second year in a row that JD.com has become the real-time retail launch platform for the pre-sale of new iPhone phones after becoming the only real-time retail platform qualified for pre-sale of the iPhone brand last year.

After the pre-sale opens, consumers can go to JD.com 's home App to buy, or they can go to JD.com 's home page "hourly arrival" channel to buy the new iPhone 15 with the "small time" logo. After the advance payment has been completed, as soon as it is officially put on sale on September 22, the new iPhone will be issued from the Apple authorized franchise store closest to the consumer, and will be delivered to the consumer by Dada Express Knight at the speed of "the fastest minute of the hour".

Over the past few days, the news of iPhone 15 has attracted the attention of the whole network. Fruit fans are eager to learn about the starting channels in order to compete for the super bonus of the annual moments. Compared with the previous all-night queuing for new iPhone phones, as consumers gradually go online in recent years, the real-time retail model of "online order, store delivery, goods delivered within hours" has become a choice for more consumers.

Take the launch of the iPhone 14 series last year as an example. JD.com 's sales exceeded 200 million yuan at 14:00 on the first day of sale. It only takes 10 minutes for the first single user to place an order and get his hands on the new phone without having to wait in line. This year, there have been more than 4600 Apple authorized stores online JD.com arrived home, the number nearly doubled over the same period last year, covering more than 1700 counties, districts and cities across the country, not only first-and second-tier cities, as far away as Hegang in Heilongjiang, Kashgar in Xinjiang, Xizang's Xigaze, Tengchong in Yunnan, Liangshan in Sichuan, consumers can also experience the service delivered hours after purchase orders for Apple products, including mobile phones, through JD.com. It can be predicted that JD.com will become the preferred platform for thousands of users to snap up new iPhone phones this year.

Real-time retail has sprung up everywhere in 3C categories such as mobile phones, behind which is the change in users' consumption habits and the increasingly rich local supply. The new generation of consumers, represented by "Internet aborigines", are more inclined to "WYSIWYG". And when consumers choose high-priced goods such as mobile phones, authentic security and after-sales service are also important factors that affect the purchase decision. JD.com has a leading brand appeal and reliable brand reputation in the mobile digital category, and has a natural advantage.

First of all, JD.com owns a self-operated flagship store for Apple products and an authorized Apple store for real-time retail, and the authentic products are guaranteed; secondly, in terms of service, JD.com self-operated flagship store for Apple products can enjoy a maximum subsidy of 680 yuan for new products, and when issuing orders on the "hourly reach" channel, they can enjoy door-to-door delivery services within the hours of new machines, making a variety of choices to meet consumers' purchase needs.

The faster and more convenient shopping experience makes real-time retail a popular channel for mobile phone manufacturers. In recent years, JD.com has continued to deepen cooperation with many mobile phone brand manufacturers and authorized distributors to help merchants and brands accurately target users eager to taste fresh through the industry's unique digital capability and data analysis of B2C+O2O omni-channel retail, bringing sales growth to cooperative physical stores. At present, JD.com home mobile phone category has achieved a scale of annual sales of more than 10 billion, fully realizing 3C digital hourly access. After JD.com arrives home, he will accelerate and extend to the full range of products per hour, vigorously cultivate new categories such as sports outdoors and electronic locks, and meet the diversified consumer needs of consumers with a rich supply of all categories.

In order to help brands seize real-time retail opportunities, JD.com officially launched a 20 billion brand plan for brands at the brand conference a few days ago, announcing that it will help more than 10 brands exceed 1 billion in sales in 2024. and create a brand benchmark with sales of more than 10 billion yuan, and will fully open up user operation and digital capabilities, and build a win-win situation with brands.

Mobile phone manufacturers occupy a place in the launch of the real-time retail platform, showing the market vitality of the current real-time retail new business type. With the arrival of the pre-sale and launch of the new iPhone 15 series phones, JD.com 's purchase mode of "no waiting in line, no need to wait" and "the fastest arrival of new phones in an hour and minutes" will become a better solution for consumers to grab the "fresh" experience.

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