Shulou(Shulou.com)11/24 Report--

Hello, friends of CTOnews.com, I'm Yu Tsai.

Apple 2023 autumn special event came to an end, as a famous "science and technology Spring Festival Gala", let the relevant revelations emerge one after another, but also did not affect the enthusiasm of the outside world.

In this event, new iPhone 15 series, Apple Watch Series 9, Apple Watch Ultra 2 and other new products were all unveiled.

According to the usual practice, next, we will bring you a summary of the whole press conference.

There is no doubt that the new generation of iPhone of the iPhone 15 series is the focus of this event, and like last year, Apple brought four members:

IPhone 15 、 iPhone 15 Plus 、 iPhone 15 Pro 、 iPhone 15 Pro Max .

It is important to note that this year's best-matched version is still named "Pro Max" rather than the rumored "Ultra".

1 ·iPhone 15/iPhone 15 Plus although Apple introduced the Plus model into the iPhone 14 series last year, it failed to make the big screen attractive due to excessive "toothpaste squeezing".

And the standard version, which is usually the best seller, has also been criticized by the public because of its limited configuration improvement.

By contrast, although there are still many "knife" marks in iPhone 15 standard version and Plus version, at least there are obvious changes.

The most representative upgrades have two points:

First, iPhone 15 and iPhone 15 Plus have a smart island, and users can enjoy a new interactive experience.

At the same time, it also announces the end of the mission of Liu Haiping in the iPhone era.

Second, the much-anticipated USB-C interface has finally appeared on iPhone for the first time, supporting charging, data transmission, audio and video design.

This also represents the end of the Lightning interface era that belongs to iPhone.

Moreover, AirPods Pro and EarPods also switch to the USB-C interface.

As for other aspects, there are also some changes:

The two models feature a 6.1amp 6.7-inch OLED Super Retina XDR screen, an outdoor peak brightness of 2000 nits, twice as bright as the iPhone 14, and support for 1600 nits of Dolby Vision.

It is worth mentioning that the right-angled frame has been changed to an edge with radians, which will alleviate the problem of holding hands to a certain extent.

In terms of color matching, there are five colors: pink, yellow, green, blue and black, which are favored by countless consumers.

In terms of technology, the standard version also uses matte frosted glass, but the rear part is bright glass.

In terms of performance, it is equipped with the same A16 bionic chip of iPhone 14 Pro, with 16 billion transistors and 6 CPU cores, including 2 high performance cores and 4 efficiency cores.

In terms of image, the rear main photo is upgraded to a 4800-megapixel sensor, and the cutting main photo can get twice the lossless cropping scale.

When taking pictures, the camera can automatically identify the depth of field when it detects people, support setting the aperture effect and focus after shooting, and the night scene mode has also been improved, the new HDR has richer colors and more obvious light and shade.

As for the ultra-wide-angle camera, it is still familiar with 1200 megapixels and can achieve 2x zoom and shoot 4K video.

It should be noted that the refresh rate of iPhone 15 / Plus remains at 60Hz.

Price:

The price of iPhone 15 128GB is 5999 yuan, 256GB is 6999 yuan and 512GB is 8999 yuan.

The price of iPhone 15 Plus 128GB is 6999 yuan, 256GB is 7999 yuan and 512GB is 9999 yuan.

Pre-order starts at 8: 00 p.m. on September 15 and goes on sale on September 22.

Another: Apple has launched a "USB-C to Lightning Converter" on its official website, which costs 243yuan. The old Lightning data cable can be used together for a second spring.

The strategy of 2 ·iPhone 15 Pro/iPhone 15 Pro Max is similar to that of last year's iPhone 14 series. Apple is as stingy with the standard / Plus version as it is with the Pro/ Pro Max.

Even the Pro Max version has its own configuration upgrade.

The changes in iPhone 15 Pro / Pro Max are more visible to the naked eye than the standard version:

First of all, the iPhone 15 Pro / Pro Max uses a brand new titanium fuselage with a grade 5 titanium frame.

The use of wire drawing texture technology, the anti-tensile effect is better, the frame feel is also more comfortable, a total of four colors are created: black titanium, white titanium, blue titanium, primary titanium.

Apple said the new titanium design is the best material used in the iPhone shell, stronger, durable and lighter, with a weight reduction of 19g, making it the lightest Pro ever.

The size of the fuselage has shrunk with the narrowest frame ever, with a screen size of 6.1pm and 6.7 inches.

Second, iPhone 15 Pro / Pro Max removes the classic mute switch and replaces it with the Action button.

By holding down the brand new Action button, you can switch between ringing and muting, and provide analog keystroke feedback through Taptic Engine linear motors, indicating changes in state through tactile feedback.

In addition, the Action button supports customization, and users can switch between photo shutter, auxiliary functions and other operations.

Thirdly, the iPhone 15 Pro / Pro Max is equipped with a brand new A17 Pro chip, which is not only the first Pro suffix chip in the A series, but also the first 3nm chip in the industry.

The A17 Pro has 19 billion transistors and is equipped with a six-core NPU with a performance core improvement of up to 10%. The performance of the CPU is twice that of the A16 and four times the efficiency of the A16.

It has a 16-core neural engine, computing from 17TOPS to 35TOPS, can handle up to 35 trillion operations per second, can accelerate machine learning, support for more accurate autocorrection or extraction of topics from images, and has a dedicated ProRes, Pro display engine and AV1 decoder engine.

GPU uses a new architecture design, which is also six cores, with a peak performance improvement of up to 20%. Apple calls it professional GPU, introduces shader architecture, and adds hardware-level ray tracing support.

It is worth mentioning that many PC-level games can also be run with the A17 Pro.

The newly added USB 3 module supports USB 3 specification for the first time and has a transmission speed as high as 10Gbps, up to 20 times faster than the iPhone 15 standard version of USB 2.

Finally, in terms of imaging, the iPhone 15 Pro is equipped with a more advanced 48MP main camera with a nano-coating to eliminate glare.

At the same time, the 3x telephoto lens with 1200 megapixels has been upgraded, supplemented by 12 million ultra-wide angle.

The Pro Max has a 5x telephoto lens with 1200 megapixels and a periscope lens with a quadruple reflection prism structure. The sensor size is 25% larger than that of the previous generation.

And the ultra-wide-angle lens has a new anti-reflection coating, which can be shot in seven focal segments: macro, 13, 24, 28, 35, 48 and 120mm.

In addition, it also supports shooting space video, which can be watched later on the Apple Vision Pro.

Price:

IPhone 15 Pro 128GB sells for 7999 yuan, 256GB for 8999 yuan, 512GB for 10999 yuan and 1TB for 12999 yuan.

The price of iPhone 15 Pro Max 256GB is 9999 yuan, 512GB is 11999 yuan and 1TB is 13999 yuan.

Pre-order starts at 8: 00 p.m. on September 15 and goes on sale on September 22.

In addition: iPhone 15 Pro / Pro Max package does not contain USB 3 data cable, the included USB-C data cable is still USB 2.0. according to the official website, the price of Leili 4 (USB-C) Pro cable (1 meter) is 486yuan.

The second Apple Watch Series 9Apple Watch Series 9 made its debut at the event, and Apple redesigned the interior, although it didn't change much from the previous generation.

The Apple Watch Series 9 uses the new S9 SiP, which Apple says is the most powerful watch chip to date.

S9 SiP has 5.6 billion transistors, 60% more than Series 8.

At the same time, the S9 SiP is equipped with a new quad-core neural network engine that doubles the speed of neural tasks and helps Siri become smarter and process a variety of instructions.

Apple says Siri requests are now processed faster and more securely on devices, support offline calls, and handle tasks locally, even without a network.

And further enhance Siri's support for health data, you can ask Siri Voice for your own health data directly, and English and Mandarin versions will be released later this year.

In addition, Apple Watch Series 9 also carries a second-generation bandwidth chip, which can find iPhone, accurate to the display direction and distance.

And thanks to the overclock width, media playback advice will be provided and music playback will be controlled when close to the HomePod.

With the new neural network engine, Apple Watch Series 9 supports gesture operations. Through the kneading action of two fingers, operations such as answering / hanging up the phone can be realized.

With the combination of the new chip and the new system, the Apple Watch Series 9 gets 18 hours of all-weather battery life.

With watchOS 10, you can use business card delivery function.

In addition, on the screen, the peak brightness of Apple Watch Series 9 reaches 2000 nits, twice that of Series 8, and the lowest brightness can be reduced to 1 nit.

In terms of color matching, it is still divided into aluminum alloy and stainless steel, in which aluminum alloy adds pink on the basis of starlight, silver, noon and red, while stainless steel is still gold, silver and graphite.

In terms of price, the Apple Watch Series 9 41mm GPS model starts at 2999 yuan and the honeycomb model starts at 3799 yuan.

The 45mm GPS model starts at 3199 yuan and the honeycomb model starts at 3999 yuan.

Pre-order starts at 9: 00 a.m. on September 14 and goes on sale on September 22.

3 Apple Watch Ultra 2 after the launch of Apple Watch Series 9, Apple brought Apple Watch Ultra 2 immediately after.

Similar to Series 9, it has little adjustment in design, continuing the titanium alloy material, which is 95% recycled titanium.

Apple Watch Ultra 2 also carries the S9 SiP chip, so it is the same as Series 9 in terms of performance and gesture operation.

But as the most flagship watch, it is superior in many configurations.

The screen has a peak brightness of 3000nits, making it the brightest screen Apple has ever seen.

With the new Modular Ultra dial and ambient light sensor, the night mode can be switched automatically.

Under normal use, the battery life can reach 36 hours, turn on the low power mode, and can be extended to 72 hours.

In terms of price, the price of Apple Watch Ultra 2 starts at 6499 yuan. Pre-order starts at 9: 00 a.m. on September 14 and officially goes on sale on September 22.

These are all the new products brought by Apple's special autumn event.

And after the launch, iOS 17, iPadOS 17, watchOS 10 and other RC updates have been released, and the official version will be pushed to users on September 18.

Unlike the smart island hidden last year, the upgrade points of the iPhone 15 series this year are almost all revealed in advance in many revelations.

Taken together, the Pro Max, which has an exclusive periscope telephoto lens, is the most attractive, and I have to say that Apple's storage is, as always, "made of gold" and is well versed in "environmental protection" throughout the event.

With the official debut of the iPhone 15 series, it also indicates that the one-year iPhone 16 "network conference" is about to begin.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.