Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Pian Kesuohuang 4100 eyes, rain and snow carrying road, soft media new friend 1933769, West window old story, South China Daniel Wu, captured a Nokia alive, soft media user 1520111, Mr. Aviation, Qing, soft media new friend 2112332, Karamazov, Kuang wrong feeling, thump thump yo, handwritten former, Brother Black fly's left hand, Jiayi, soft media new friend 2206333, EJX, Xiao Heizi, Li, Lunliu, hide your heart, the last 6, Stone Village first affectionate, unknown it netizens, tomato fried tomatoes, draw a circle cute to death you, rain0218C, Gotham black bat clues delivery! In the early morning of September 13, Beijing time, Apple held its "curiosity" autumn product launch, which attracted the most attention than the launch of the new iPhone 15 and iPhone 15 Pro series, as well as the new Apple Watch Series 9 and Apple Watch Ultra 2.

According to the old rules, CTOnews.com is still the first time to send you a summary of the points of this press conference to facilitate friends who do not stay up late to quickly understand.

First, iPhone 15 series mobile phones the protagonist of this conference is iPhone 15 series. This year's iPhone 15 series includes four products, namely iPhone 15, iPhone 15 Plus and iPhone 15 Pro and iPhone 15 Pro Max.

1. IPhone 15 and iPhone 15 Plus appearance and screen

Both the iPhone 15 and iPhone 15 Plus adopt a new look, the fused glass backplane for iPhone for the first time, bringing five gorgeous color looks: pink, yellow, green, blue and black.

The fused backplane glass is first strengthened by the optimized double ion exchange process, and then polished and etched by nano-crystalline particles, showing a matte appearance with luxurious texture. The frame is aviation grade aluminum metal, and the front is the unique super-ceramic panel of iPhone.

On the screen side, the two phones have screen sizes of 6.1in and 6.7in respectively, and both have a smart island design, which can directly view the way forward provided by App, easily control music playback, and can be based on third-party App integration functions.

Both the iPhone 15 and iPhone 15 Plus are equipped with super-retinal XDR displays, and the peak brightness of HDR can now reach up to 1600 Nits. in sunlight, the outdoor peak brightness can reach up to 2000 Nitts, twice as much as that of the previous generation.

Image

Both the iPhone 15 and iPhone 15 Plus are equipped with a 4800 megapixel camera (100 million focus pixels, f1.6 aperture), a four-in-one pixel sensor and a 100% Focus Pixels function for fast autofocus. There is also a 1200-megapixel ultra-wide-angle camera with a 13mm focal length, an aperture of 2.4m and a 120 °viewing angle.

With the help of powerful computational photography, the master camera can provide users with a new 2400-megapixel UHD default resolution. In addition, it can also realize the brand-new 2x telephoto function through the intelligent integration of software and hardware, which can provide users with three kinds of optical quality zoom including 0.5 times, 1 times and 2 times.

At the same time, the two phones also have a new generation of portrait features, which for the first time allow users to take portraits without switching to portrait mode. When there are characters or cats and dogs in the viewfinder, or when the user taps the focus of the screen, iPhone automatically captures the depth of field information, which the user can later convert into a portrait in a photo App on iPhone, iPad or Mac. That is, you can first take photos, and then adjust the focus, so as to get greater creative freedom.

Performance

IPhone 15 and iPhone 15 Plus use A16 bionic chips, two high-performance cores bring a 20% reduction in energy consumption, four energy-efficient cores form a 6-core CPU, and a 5-core GPU has a 50% increase in memory bandwidth. the new 16-core neural network engine can achieve a computing speed of nearly 17 trillion times per second.

Connect

This time both the iPhone 15 and iPhone 15 Plus use USB-C ports, which means that the same cable can now charge iPhone, Mac, iPad and updated AirPods Pro (second generation).

Users can also directly use the USB-C port of iPhone to charge AirPods or Apple Watch. Both models support wireless charging using MagSafe chargers and future Qi2 chargers.

At the same time, both phones are equipped with second-generation UWB chips. When both iPhone devices have this chip, a connection can be established three times farther than before.

The iPhone 15 series also further improves the sound quality of calls, including calls made using FaceTime call App and various third-party App. When the user chooses the voice highlight mode, the sound quality can be further improved, making the call clearer and louder, even in a noisy environment.

Price and time to market

The price of iPhone 15 is as follows:

The prices of 128g, 256g and 512g are 5999 yuan, 6999 yuan and 8999 yuan respectively.

The price of iPhone 15 Plus is as follows:

The prices of 128g, 256g and 512g are 6999 yuan, 7999 yuan and 9999 yuan respectively.

Ordering will start on Friday, September 15, and go on sale on Friday, September 22.

2. IPhone 15 Pro and iPhone 15 Pro Max designs and screens

For the first time in appearance, iPhone 15 Pro and iPhone 15 Pro Max use strong and lightweight titanium, a high-quality alloy commonly used in spacecraft with a strength-to-weight ratio that is second to none among metals. On the middle frame, both phones have a brand new brushed texture and curved edges.

The titanium layer is surrounded by a new secondary structure made of 100% recycled aluminum metal, which is treated by a new thermomechanical process and combines the two metals through the ultra-high pressure of solid-state diffusion. The aluminum frame helps dissipate heat and makes the glass backplane easier to replace.

In terms of color, iPhone 15 Pro series has black titanium, white titanium, blue titanium and natural titanium to choose from.

On the screen side, the iPhone 15 Pro and iPhone 15 Pro Max are available in 6.1in and 6.7in display sizes, both are super-retinal XDR displays, support all-weather display and ProMotion, and have the narrowest frame in iPhone history.

In addition, in the iPhone 15 Pro series, the mute pick is removed from the stage and the Action button is used instead. The operation of the Action button is similar to Apple Watch Ultra, where users can enable the camera, screencap, open a note app or specify an App according to their preferences, or natural users can set it to mute switch and switch ringtone / vibration mode.

A17 Pro

The iPhone 15 Pro series is equipped with a new A17 Pro chip. The A17 Pro is the industry's first 3-nanometer chip with 19 billion transistors and six-core CPU. The performance core can be improved by up to 10%, and the performance and power consumption ratio of the energy efficiency core is three times that of the competition. It has a 16-core neural engine, which is twice as fast as the previous generation, and can handle up to 35 trillion operations per second. It can accelerate machine learning, support more accurate autocorrection or extract topics from images, and has a dedicated ProRes, Pro display engine and AV1 decoder engine.

The A17 Pro has a brand new GPU, a shader architecture designed by Apple, and a 6-core design with a peak performance improvement of up to 20%. Apple calls it a professional GPU, focusing on performance and efficiency, running complex applications, and new rendering capabilities, providing hardware-accelerated raytracing and new mesh shading, four times faster than the A16 Bionic software.

Thanks to the A17 Pro chip of iPhone 15 Pro, many game masterpieces can be run on the phone. And Apple announced that "biochemical Evil 8: village" and "biochemical Evil 4: remake" will be launched on iPhone 15 Pro (platform with A17 Pro chip) "later this year", and "Assassin's Creed: illusion" will be launched in the first half of 2024.

Image

The iPhone 15 Pro camera system includes:

4800 megapixel camera: 24mm focal length, F / 1.78F, 100% Focus Pixels

1200 megapixel wide angle: 13mm focal length, aperture / 2.2o and 1200 °viewing angle, 100mm Focus Pixels

1200 megapixel 3x focal length: 77mm focal length, aperture / 2.8aperture, optical image anti-shake function.

The iPhone 15 Pro Max camera system includes:

4800 megapixel camera: 24mm focal length, F / 1.78F, 100% Focus Pixels

1200 megapixel wide angle: 13mm focal length, aperture / 2.2o and 1200 °viewing angle, 100mm Focus Pixels

1200 megapixel 5x focal length: 120mm focal length, aperture / 2.8mm.

What needs to be highlighted is that the iPhone 15 Pro Max provides a 5x zoom of 120mm focal length, the longest optical zoom distance so far for the iPhone. This 5x zoom lens is designed for a quadruple reflection prism.

The iPhone 15 Pro series of cameras have also added a new light engine to improve night mode, clearer details and brighter colors, including night mode portrait photography through lidar scanners.

The iPhone 15 Pro series also introduces a new option for Log mode coding, making it the first ever iPhone of the Academy Color coding system (ACES), a global standard for color workflows.

Later this year, iPhone 15 Pro will add a new dimension to recorded video, spatial video that conforms to the Apple Vision Pro standard. Users will be able to capture beautiful moments in three-dimensional form.

Wireless performance and connectivity

The iPhone 15 Pro series also switch to USB-C ports, so the same cable can now charge iPhone, Mac, iPad and updated AirPods Pro (second generation). You can also charge AirPods or Apple Watch directly using iPhone with a USB-C port.

IPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds of up to 10 GB / s, up to 20 times faster than before.

Taking advantage of this feature, third-party solution providers such as iPhone and Capture One have partnered to enable photographers to transfer 4800-megapixel ProRAW images from iPhone to Mac immediately after shooting. ProRes video can be recorded directly to an external storage device, supporting recording options up to 4K 60 fps.

In addition, both models are equipped with second-generation UWB chips. When both iPhone devices have this chip, a connection can be established three times farther than before.

The iPhone 15 Pro series now supports Wi-Fi 6e for better wireless performance, including up to 2x speed gains. In addition, it also launched the first iPhone that supports the Thread standard, making room for family App integration. In addition, they also support MagSafe and future Qi2 wireless charging, as well as voice highlighting during calls.

Price and time of sale

The price of iPhone 15 Pro is:

128g sells for 7999 yuan, 256g for 8999 yuan, 512g for 10999 yuan, and 1TB for 12999 yuan.

The price of iPhone 15 Pro Max Bank is:

256g sells for 9999 yuan, 512g for 11999 yuan, and 1TB for 13999 yuan.

Pre-orders will begin on Friday, September 15, and will go on sale on Friday, September 22.

2. Apple Watch Series 9 in addition to the brand-new iPhone 15 and iPhone 15 Pro series, Apple also launched a new generation of Apple Watch Series 9.

The Apple Watch Series 9 is powered by Apple's new custom S9 SiP chip, with 5.6 billion transistors, 60 per cent more than the Series 8 and 30 per cent faster GPU performance. At the same time, the S9 SIP is equipped with a neural engine, the machine learning speed is twice as fast as the previous generation, and the reasoning ability of running Transformer model is improved by 20%.

In terms of battery life, Apple said it could last 18 hours at full power.

Apple said Apple Watch Series 9 has further enhanced Siri's support for health data, with English and Mandarin versions to be released later this year.

Another highlight of Apple Watch Series 9 is the addition of a new double-click gesture that allows you to easily control the Apple Watch without touching the screen. Users only need to touch the index finger and thumb of the hand wearing the watch twice in a row to quickly and easily perform a number of common operations on Apple Watch Series 9, such as to stop the timer, play and pause music, or have the alarm clock remind you later. This feature will be released next month with the software update.

The energy-efficient S9 SiP chip, combined with an advanced display architecture, increases the maximum brightness of the Apple Watch Series 9 display to 2000 nits, double that of Series 8, and makes text easier to read in bright sunlight. In a dark room or in the early hours of the morning, the display screen can also reduce the brightness to 1 net, so as not to disturb the people around you.

The S9 SiP is now equipped with a second-generation Ultra Wideband (UWB) chip that enables precise search of the iPhone 15 series of products that are also equipped with the chip to help users find iPhone, even if it is in another room. At the same time, Apple Watch and HomePod also have deeper integration. When the user enters a range of 4 meters around the HomePod, if the HomePod is playing audio, Apple Watch Series 9 will automatically turn on the playing App to control the media.

In terms of watch straps, Apple has introduced a fine weave twill strap, which is made of 68% recycled ingredients and has significantly lower carbon emissions than leather. Apple said that from now on, it will not use leather in any new Apple products that include watch straps.

In addition, the popular loop sports strap has also been redesigned and now contains 82% recycled yarns. The new Apple Watch loop sports strap is carbon neutral.

Apple has also partnered with Nike and Herm è s to launch a more environmentally friendly watch strap.

Apple Watch Series 9 is available in 41 mm and 45 mm sizes in starlight, noon, silver, red and new pink aluminum cases, as well as gold, silver and graphite stainless steel cases.

In terms of price, the Bank of China Apple Watch Series 9 smartwatch starts at 2999 yuan. There are also Apple Watch SE watches with 40mm and 44mm aluminum cases starting at 1999 yuan. The new product will be ordered at 9: 00 a.m. on September 14 and go on sale on September 22.

Third, after Apple Watch Ultra 2Apple Watch Series 9, Apple also released a new Apple Watch Ultra 2. Compared with the S8 chip used in the original Apple Watch Ultra, the number of transistors increased by 60 per cent and the speed increased by 30 per cent. According to Apple, the S9 chip also has a quad-core neural engine that can double the speed of neural tasks.

The Apple Watch Ultra 2 display has a brightness of 3000 nits, making it the brightest of all Apple Watch displays.

The appearance of Apple Watch Ultra 2 has not changed, and 95% of the case is recycled titanium. There is also a new Modular Ultra dial whose night mode now turns on automatically in the dark with ambient light sensors. In addition, the Depth application now keeps a log of each session in the fitness application.

The battery life of the Apple Watch Ultra 2 is also 36 hours and 72 hours in low power mode. At the same time, it also supports the second generation UWB chip and the new double-finger click gesture function.

The price of Apple Watch Ultra 2 National Bank is 6499 yuan. Orders are accepted at 9: 00 a.m. on September 14 and go on sale on September 22.

Other key information after this launch, Apple pushed the release candidate version (Release Candidate Version) update for iOS 17 and iPadOS 17, and the official version will be launched on September 18. In addition, watchOS 10 RC version and macOS Sonoma 14 RC version are also released. The official version of macOS Sonoma will be released on September 26, and watchOS 10 will be available on Apple Watch Series 4 and subsequent watches from Monday, September 18.

After the launch, Apple stopped selling the 5.4in iPhone 13 mini,iPhone 13 Universe 14 and is still on sale.

After the launch, Apple removed the iPhone 14 Pro / Max series of phones and lowered the official prices of the iPhone 14 and iPhone 14 Plus. Currently, the iPhone 14 starts at RMB 5399, while the iPhone 14 Plus starts at RMB 5999.

Apple announced at the end of the event that iCloud + will add two new packages, 6TB and 12TB, with monthly subscription prices of 198yuan and 398yuan, respectively.

Apple also announced at the press conference to update the USB-C interface for its AirPods Pro and EarPods headphones. The AirPods Pro (second generation) with USB-C interface costs 1899 yuan and goes on sale from September 22, while EarPods headphones cost 149yuan and are now available.

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