Shulou(Shulou.com)11/24 Report--

CTOnews.com September 12 news, today TikTok official website announced the official launch of the United States e-commerce service TikTok Shop (hereinafter referred to as TikTok e-commerce).

It is reported that TikTok e-commerce has been tested among TikTok users in the United States for several months. This official launch, in addition to short videos and live shopping, TikTok also launched a series of services to merchants and creators, including product display pages, malls, and an "alliance plan" to connect merchants and creators. At the same time, TikTok e-commerce has launched the TikTok fulfillment Plan (Fulfilled by TikTok), which helps merchants store, select, package and distribute goods, as well as secure payment systems developed in cooperation with third parties.

In addition, TikTok will further expand the scope of the entrance to "Mall", which is located on the home page of TikTok and will bring more exposure to merchants and goods. Currently, 40 per cent of TikTok's US user interface contains a "mall" entrance, which is expected to be available to all US users on the home page in early October.

CTOnews.com, the official website of ▲ TikTok, noted that TikTok e-commerce first started testing in Indonesia in 2021 and has been launched in the UK, Malaysia, Thailand, Vietnam and other markets since then. This launch in the United States is another important move for TikTok e-commerce.

TikTok told the media that in the testing phase, the United States has 200000 merchants stationed in TikTok e-commerce. Among them, L'Or é al (L'ar é al), Bei Lingfei (Benefit), Olay and e.l.f. Many well-known brands have joined or are planning to join TikTok Shop. In addition, more than 100000 TikTok talent participate in TikTok e-commerce services. TikTok said that in a survey, 70 per cent of users said they had found new brands and products on TikTok, while 83 per cent said TikTok played a role in their purchase decisions.

According to the logistics solution proposed by TikTok, TikTok Shop will be responsible for the inventory, selection and packaging of goods, and then deliver the merchant's products to customers.

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