Shulou(Shulou.com)11/24 Report--

On September 12, US time, the official website of TikTok announced the official launch of TikTok Shop (hereinafter referred to as TikTok e-commerce) in the United States.

It is reported that TikTok e-commerce has been tested among TikTok users in the United States for several months. This official launch, in addition to short videos and live shopping, TikTok also launched a series of services to merchants and creators, including product display pages, malls, and an "alliance plan" to connect merchants and creators. At the same time, TikTok e-commerce has launched the TikTok fulfillment Plan (Fulfilled by TikTok), which helps merchants store, select, package and distribute goods, as well as secure payment systems developed in cooperation with third parties.

In addition, according to media reports, TikTok will further expand the scope of the entrance to "Mall". "Mall" is located on the home page of TikTok, which can bring more exposure to merchants and goods. Currently, 40 per cent of TikTok's US user interface contains a "mall" entrance, which is expected to be available to all US users on the home page in early October.

TikTok, the official website of ▲ TikTok, first started testing in Indonesia in 2021, and has since launched in the UK, Malaysia, Thailand, Vietnam and other markets. This launch in the United States is another important move for TikTok e-commerce.

TikTok told the media that in the testing phase, the United States has 200000 merchants stationed in TikTok e-commerce. Among them, L'Or é al (L'ar é al), Bei Lingfei (Benefit), Olay and e.l.f. Many well-known brands have joined or are planning to join TikTok Shop. In addition, more than 100000 TikTok talent participate in TikTok e-commerce services. TikTok said that in a survey, 70 per cent of users said they had found new brands and products on TikTok, while 83 per cent said TikTok played a role in their purchase decisions.

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