Shulou(Shulou.com)11/24 Report--

With the advent of the Golden Nine and Silver decade, the 19th anniversary celebration of Dunhuang, which ended on August 27, promoted the success of the second half of the cross-border e-commerce season with a year-on-year increase of more than 30% in transaction volume. Dunhuang's unique advantage in small B2B procurement is becoming more and more obvious. the total volume of wholesale transactions for category B customers increased by 61% month-on-month during the promotion period, and the average order amount increased by 45% month-on-month. In terms of categories, the number of orders for toys and gifts, lighting, clothing, home gardens and other categories has doubled compared with the previous month, and the sales of mobile phone accessories have increased by more than 150%.

3C category is listed as "the first Big Brother on the list", and clothing, home furnishings and other categories have unlimited potential.

According to the data report of Statista 2023, users in North America have a strong desire to buy clothing and clothing, and electronics, home gardening and fashion are also among the major categories that local consumers are keen to buy. The celebration of the 19th anniversary of Dunhuang.com once again confirmed this trend: during this promotion period, the sales of mobile phone accessories increased by 150% month-on-month, and the number of orders for toys, gifts, lighting and other categories doubled; compared with March, the sales of home garden categories increased by 44%, and the platform's large subsidies encouraged users to repurchase. Affected by the advance layout of overseas buyers, the autumn and winter clothing product line rose well, and the transaction volume increased by 31% compared with the same period last year.

The growth of data corresponds to the demand and consumption potential of the North American market, which deserves more attention and investment from businessmen. at the same time, actively participating in platform promotion activities can often take advantage of the opportunity to improve conversion efficiency and achieve half the result with twice the effort.

Comprehensive operation upgrade + 10 million US dollars to boost merchants' orders and sales

During the promotion of the 19th anniversary of Dunhuang, the platform has also made a large number of optimizations and upgrades verified by data on the operation side to help platform merchants achieve dual growth in orders and sales:

Upgrade the shopping guide, greatly promote the addition of personalized commodity recommendations on the home page, let the recommendation of good goods and good prices achieve "thousands of people and thousands of faces", and show in a prominent position on the home page, "three flowers gather at the top" to attract the attention of users to the maximum, directly promote the click rate of recommended goods to rise by 41.10% compared with last year's anniversary celebration.

Link upgrade, focus on creating a big promotion atmosphere, with more distinct cross-store full reduction link commodity logo, shopping cart purchase order guide, the average daily conversion rate increased by 106% compared with the platform in March.

Field upgrade, in order to further enhance the consumer shopping experience, the promotion of new free delivery / X Rida and other logistics features of the venue, through the scene recommendation guide page, effectively promote the growth of commodity exposure.

At the same time, in order to coincide with the 19th anniversary celebration, Dunhuang placed tens of millions of dollars of advertisements on overseas mainstream media such as YouTube, TikTok, FaceBook, and worked with major online celebrity bloggers to broadcast live, creating a list of popular style recommendations and promoting hot sales of multiple categories of items, with the transaction volume increasing by 69% compared with the same period last year.

Offline exhibition stimulates online to promote 2023 ASD to effectively promote category B transactions.

During the celebration of the 19th anniversary of Dunhuang.com, the largest B2B comprehensive consumer goods trade fair 2023 ASD Market Week in the United States was held in Las Vegas. As the only Chinese comprehensive cross-border e-commerce platform to be unveiled at the exhibition, Dunhuang.com launched the promotion activity in its own booth in real time, guiding buyers to retrieve the goods they needed on the spot, which was recognized by purchasers. for merchants to promote a number of tens of thousands of dollars of orders, as well as a large number of category B procurement needs worth following up.

It is worth mentioning that before this promotion was officially launched, Dunhuang's North American local team did a lot of work on the accumulated high-quality Class B customers and conducted one-on-one interviews with key customers to gain an in-depth understanding of their purchasing needs and cycles. During the promotion period, the platform launched category B personalized venues to provide customers with cost-effective commodity recommendations, and stimulated customers' purchase decisions with stepped rights and benefits and large payment concessions, and coordinated with the timely response of the local team to facilitate the final transaction, which increased the per capita purchase amount of platform VIP customers by more than 40% compared with the previous month.

With the advent of the "Golden Nine and Silver Ten" in the industry, Dunhuang net merchants can continue this wave of 19th anniversary celebrations to boost heat flow, strike while the iron is hot, review their experience, and pay timely attention to the news of Dunhuang net's "Black five net one" promotion activities, so as to lay the foundation for the explosion of the peak season at the end of the year.

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