Shulou(Shulou.com)11/24 Report--

According to the National Bureau of Statistics, total retail sales of consumer goods increased by 8.2% in the first half of 2023 compared with the same period last year, maintaining a relatively rapid growth. As a business model of mutual promotion and common development between the cultural industry and the real economy, brand authorization plays a strong role in promoting the recovery and expansion of consumption.

Under the background of expanding domestic demand and promoting consumption, from October 17 to 19, 2023, the 16th China International Brand Licensing Exhibition (CLE China Licensing Exhibition) sponsored by China Toys and Baby products Association (hereinafter referred to as China Toys Association) returned to Shanghai Pudong New International Expo Center. 2200 + domestic and foreign well-known IP exhibitions, 30 + authorized industry activities For manufacturers, retailers, business and travel enterprises in various industries to provide a trade platform for accurate docking and efficient cooperation with the most influential IP at home and abroad.

Four exhibitions on the same stage, a real one-stop international business platform

As the largest and most influential professional IP Licensing B2B Trade Fair in Asia, CLE China Licensing Exhibition has been held since 2007 and is recognized as the best trading platform for licensing business in the Chinese market.

At the same time, CTE China Toys Fair, CKE China Baby products Exhibition and CPE China Preschool Education Exhibition will be held at the same time, attracting 2500 + exhibitors at home and abroad to participate in the exhibition with 5000 + brands and 500000 + products, sharing cross-border resources and leading the trend of innovation.

The full range of well-known IP exhibitors, IP category is the most complete

Domestic and foreign well-known IP and institutions that will be unveiled at the 2023 CLE China Licensing Exhibition / preferred include: Little Yellow Man, Transformers, Pig Page, Barbie, Baker Dream, Altman, Bread Superman, Hello Kitty, LINE FRIENDS, Paramount, Legend Pictures, Doraemon, Snoopy, Teletubbies, NetEase Games, Arena of Valor, Super Flying Man, Bear haunting, Pig Man, Palace Museum, National Museum of China, British Museum, Bubble Matt, Smiley, etc.

Bring together cartoon animation, art and culture (including museums), film and television variety, video games, portraits, online literature, books and music, fashion, corporate brands, sports, college celebrities 11 categories of IP, to help the audience one-stop to understand the industry trends, accurate docking favorite IP.

Four characteristic exhibition areas, focusing on the cutting-edge trend of IP

Art and Museum area

The National Palace Museum, the National Museum of China, the Dunhuang Academy, the Henan Museum, the Suzhou Museum, the Dunhuang Museum, the Guanfu Museum, the National Treasure and other domestic institutions / IP British Museum, the Metropolitan Museum of Art in New York, the Vetera Museum, the Boston Museum of Art, the National gallery and Miranda Vinci Museum will be jointly unveiled.

Tide play area

Bubble Matt with Molly, DIMOO;52TOYS with KIMMY&MIKI, Panda Roll; Xunlin with FARMER BOB, Chengshi play County with LAURA, Ruozhou with dozens of institutions / IP will jointly appear.

Game / sports area

NetEase Games, Arena of Valor, Assassin Creed, plants vs. Zombies, Magic, NBA, Barcelona, Inter Milan, Atletico Madrid Football Club, French national football team and other dozens of institutions / IP jointly unveiled.

"Great Power and heavy weapons" Science and Technology / National Chao area

Dozens of organizations / IP, such as China Aerospace Innovation, China Aerospace Shenzhou Media, AVIC Global and so on.

30 + events

The bigwigs gather together, their thoughts agitate, and they dock accurately.

CLE China Licensing Exhibition will hold 30 + licensing industry events during the same period as "China Licensing week". Focus on the hot spots of the industry, encourage industry innovation, promote cross-border cooperation and accurate docking, and further promote the high-quality development of the authorized industry.

The 16th China Brand Licensing Summit Forum: focusing on the New trend of Cultural consumption

Under the guidance of the Industrial Development Department of the Ministry of Culture and Tourism, the 16th China Brand Licensing Summit Forum-"Cultural consumption era, IP leading quality of Life" was held. Invite big names in film and television, animation, national tide, consumer goods, retail and other industries to explore how to seize the current strategic opportunity of expanding domestic demand and promoting cultural consumption to promote the development of IP licensing business.

"2023 authorization to invigorate cultural resources" exchange meeting: to promote cross-border innovative development of cultural and cultural resources

At the scene of the exhibition, an exchange and docking meeting of "2023 Authorization to make Cultural Resources' come alive" was held. With the theme of "jointly building a new ecology of cultural heritage" and for the purpose of promoting the high-quality development of museum cultural creation, it is intended to invite museums with certain successful experience in the digitization of cultural and cultural resources, the combination of IP authorization and the integration of culture and tourism to discuss the new model, and invite senior executives of digital technology companies, cultural travel / commercial real estate curatorial companies, leading enterprises of cross-border cooperation, authorized trade associations and other institutions that intend to cooperate with museums. Communicate and dock on the resources that can be cooperated.

The first Shanghai International Creative quality Life Festival

Create a demonstration of IP-themed consumer experience activities

The theme consumption sign-in activity takes "IP without boundaries" as the theme, and the home venue will be set in Kerry City, Pudong, Shanghai. Several IP beauty and old theme experience scenes and fashion play retail store consumption activities will be arranged, which will effectively connect creative clothing, food, housing, transportation and play theme experience stores. Through CLF quality life festival passport, we will guide consumers' quality cultural consumption and promote the effective integration of culture with tourism and business formats. Create "cultural creativity" theme experience consumption activities with exemplary effect in Shanghai.

This year's "China Authorization week" will also be held:

2023CLE Authorization Night and CLE authorized Gold Star Award presentation ceremony

CLE Cross-border Exchange and docking meeting-IP X Travel

CLE Cross-border Exchange and docking-IP X Toys and Baby products IP authorized Cross-border Exchange and docking for the empowered Toys and Baby products Industry

CLE Cross-border Exchange docking meeting-IP X Department Store Commercial IP authorized to empower Department Store Commercial Cross-border Exchange docking meeting

CLE Cross-border Exchange and docking Conference-IP X Garment IP authorized High quality Development Conference and Project docking meeting of the Garment Industry

CLE Cross-border Exchange and docking Conference-IP X Food IP authorized High quality Development Conference and Project docking meeting of the Food Industry

CLE Cross-border Exchange meeting-IP X Light Industry China Light Industry Federation Brand Authorization Exchange meeting

The runway show "IP has no boundaries, teaches Luo Wanxiang"

Training of initial authorized managers of China Brand Authorization Elite Research Society

CLE special IP press conference

Audiences from all walks of life are pouring in.

Pre-enrollment for multiple benefits

CLE China authorized exhibitors IP has strong influence and wide coverage, and has attracted 30 + authorized enterprises in clothing, food, stationery and other industries to pre-register for docking.

Clothing accessories industry: Li Ning, Anta, Hongxing Erke, Special step, Hailan House, Samar, Bosideng …...

Food and Beverage Industry: Mengniu, Yili, Cofco Group, Guangming, Wang Laoji, Pepsi, China Resources, New Hope.

Stationery and gift industry: Yuanlong Yatu, Morninglight, True Color, effective, Tianhong, Guangbo, Hero, Picasso Stationery …...

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.