Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 12, Douyin said earlier that Douyin group purchase and distribution business has been fully online in Beijing, Shanghai, Chengdu, Guangzhou, Changsha and Linyi in July, and the regional agency model has been introduced. The second batch of cities will also expand and land in September.

Douyin Life Service announced that it will further expand its online group purchase and distribution business in 24 cities, including Shenzhen, Fuzhou and Wuhan, on the basis of six cities including Beijing, Shanghai and Chengdu this month. and the introduction of local group purchase and distribution regional agents.

Since then, Douyin life service group purchase and distribution business has been launched in 30 cities.

According to the announcement, as partners of Douyin Life Services in the designated service area, regional agents will help interested merchants in the service area to carry out group purchase and distribution business in Douyin Life Services, as well as provide merchants with services such as agent operation.

Douyin Life Service said that the recruitment of regional agents, does not include the provision of distribution-related services. Previously, Douyin Life Service has officially introduced third-party cooperative transport capacity such as SF, Flash, Dada Express, and UU errands to provide distribution services for merchants; merchants can also choose to deliver themselves.

In July 2022, Tech Planet reported that Douyin had begun experimenting with a real-time food and beverage delivery service, a function called "group purchase distribution", which can directly place an order after clicking to enter and fill in the address. Douyin responded that "the project is still in the exploratory stage."

In August 2022, ele.me and Douyin jointly announced that they had reached a cooperation. The two sides said that they will work together to explore the upgrading of new scenes of local life services, deeply connect businesses and consumers through high-quality content, rich goods and efficient logistics and distribution, and bring a new local life experience of "see, click, reach" in the video era.

In December 2022, Dada Express has reached a strategic cooperation with Douyin Life Services. Dada Express will provide inter-city distribution solutions for catering merchants on Douyin Life Service platform. Consumers place orders with catering merchants on Douyin's life service platform, and Dada Express sends Knight to pick up goods from stores near them, so that consumers can receive goods even while watching live broadcasts, bringing users an immediate and smooth consumption experience.

In June this year, Tech Planet, also known as Douyin Takeout, adjusted its business strategy, abandoning its 100 billion yuan GMV target while focusing its food delivery business on packages worth more than 60 yuan, which will also reduce direct competition with Meituan and ele.me takeout platforms.

CTOnews.com found that according to the current message summary, what distinguishes this function from the common distribution methods such as Meituan and ele.me is that Douyin does not have its own distribution team, so merchants still need to rely on other three-party distribution, such as contact flash, Dada and other platforms. Therefore, refund is not supported in merchant distribution, and customer service should be contacted in special cases.

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