Shulou(Shulou.com)11/24 Report--

With the development of Chinese enterprises to the world, the design patent protection of Chinese designers and Chinese enterprises is becoming more and more global. According to the information from the 18th China (Wuxi) International Design Expo, since the Hague Agreement on International Registration of Industrial Designs came into force in China in May 2022, Chinese innovative subjects have applied for 2130 international applications for designs through the Hague system, including a total of 4091 designs, ranking first in the world and second in the number of designs.

Among the areas involved in the application, the number of designs in the field of electronic equipment ranks first. This is consistent with the ranking of the export volume of China's export goods by category, indicating that joining the Hague Agreement has provided substantial help for enterprises to "go out". Take Xiaomi, which has a high degree of globalization in China's mobile phone industry as an example, since May 2022, with the help of the simple and efficient international registration process of the Hague system, Xiaomi has submitted 110 international applications for designs and carried out rights protection in many regions. protect the company's legitimate rights and interests and help the company better distribute the global market.

According to Canalys, Xiaomi shipped about 32.9 million smartphones worldwide in the second quarter of 2023, ranking third in the world. Among them, Xiaomi mobile phones rank in the top three in 51 markets and the top five in 61 markets. " The application process of the protection system in the Hague system is relatively simple, which can ensure that enterprises can obtain the intellectual property protection of (design) patents in many countries very quickly. We only need to submit an application at the International Bureau of the World intellectual property Organization (WIPO). The fee only needs to be paid, which brings great benefits to the operation of the enterprise. " Liu Zhen, general manager of Xiaomi Group's legal department, said in an interview with CCTV.

Xiaomi Group has attached great importance to design since its inception. By the end of 2022, Xiaomi Group and Ecological chain system have won 762 international and domestic design awards, including iF Gold Award, Good Design best 100, Red Dot Best of the best and other top global awards. Xiaomi Group has also made good progress in the patent protection of designs. In 2020, Xiaomi became the only Chinese company ranked among the top 5 in the international design system (Hague system). In 2021 and 2022, a number of products of Xiaomi Group and Ecological chain system won gold and silver awards in the China Patent Award.

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