Shulou(Shulou.com)11/24 Report--

After serving as the torchbearer of the Universiade on July 20, Yao Zhongliang, chairman and president of White Elephant Foods, served as the torchbearer of the Asian Games. On September 9, Yao Zhongliang held high the torch of the Asian Games and completed the relay ceremony in Huzhou, Zhejiang.

"I am honored to be the torchbearer of the Hangzhou Asian Games after the Chengdu Universiade. For me and Bai Elephant, this is not only an honor, but also a responsibility, reflecting the party and the state's recognition of private enterprises." Yao Zhongliang said.

In the past few years, the white elephant has been liked by many netizens because of its social responsibility. More importantly, in the 26 years since its establishment, the White Elephant has gained a large number of users' favor with its authentic taste and excellent quality, and has been called "the light of domestic products" by some netizens. Yao Zhongliang has served as a deputy to the National people's Congress for five consecutive terms.

The White Elephant has been out of the circle three times in the past two years.

According to public information, over the past 26 years, the white elephant has invested more than 50 million yuan in various public welfare funds. For example, in the area of education, Bai Elephant donated 10 million yuan to the Soong Ching Ling Association to set up "university student assistance," and also donated five Hope primary schools to help poor children; in terms of disaster relief, Bai Elephant used the company to fully support the Wenchuan earthquake, traveled more than 2300 kilometers to the front line of the Yushu earthquake for earthquake relief, and donated money and materials in time during the flood disaster in Beijing, Tianjin and Hebei caused by Typhoon "du Surui."

The White Elephant was suddenly seen by netizens two years ago because in the flood in Henan Province in July 2021, White Elephant Food immediately donated 5 million yuan to the disaster area in Henan and emptied the inventory of the Zhengzhou company. and provide free food, hot water and a place to rest for the affected people. This move was widely praised and "out of the circle" after it was reported by the media.

In 2022, "315" CCTV exposed that instant noodle enterprises used Hunan flag planting industry's "soil pit sauerkraut". As one of the leading enterprises in the industry, consumers and the public also pay close attention to the white elephant. In this regard, the white elephant immediately "domineering" response: "in a word, do not cooperate, rest assured to eat."

Before Yao Zhongliang served as torchbearer twice, White Elephant had been out of the circle for supporting the development of China's sports cause. As early as 2008, White Elephant Food strongly supported the Olympic flame to complete the feat of climbing Mount Everest. When signing a contract with the Chinese women's football team in July this year, Yao Zhongliang said that the Chinese side of the white elephant is very similar to the Chinese women's football team, focusing on ingenuity and daring to take the lead. Strive to become a "champion" in their own field, to achieve leading quality and technology.

At the same time, more and more Chinese private enterprises and Chinese brands are seen by more and more people because they are "out of the circle", working together to fight for the economy and fulfill their social responsibilities.

26 years of hard work and focus have achieved the "hot sale" of white elephants.

Looking back over the past 26 years, the White Elephant has repeatedly won many top food awards such as the Global Food Industry Award, and has set up provincial and ministerial research centers with Jiangnan University and Zhejiang Industrial and Commercial University to jointly carry out research on Chinese flour taste, polyhedral innovation, soup cooking and nutrition analysis in conjunction with the Committee of Celebrity Chefs of the Chinese Cuisine Association, the Institute of Agricultural products processing of the Chinese Academy of Agricultural Sciences, and the Beijing Institute of Nutrition sources. The core reason why we can achieve great-leap-forward development several times is focus.

According to public information, the White Elephant, founded in 1997 as a factory with tens of millions of debts, turned from deficit to profit in less than two years, with sales exceeding 100 million yuan. Four years later, in 2001, the White Elephant created sales of more than 600 million yuan and became the largest grain system manufacturer in the country at that time. By 2007, the sales of white elephant instant noodles reached 5.2 billion yuan, ranking among the forefront of the industry. As of June 2023, White Elephant Food has more than 90 international first-class instant noodle production lines, covering 30 provinces, municipalities and autonomous regions, and exported to 66 countries and regions.

In the course of 26 years of development, White Elephant Food interprets the "440,000" spirit of Chinese private enterprises. At the beginning of his establishment, Yao Zhongliang put it into practice, relying on a broken tricycle to sell white elephant instant noodles along the street with his employees, thus planting the "440,000 spirit" of "going through thousands of hardships, saying thousands of words, and walking through thousands of mountains and rivers to deliver products to thousands of households." In 2003, the white elephant developed a big bone noodle soup that is more suitable for Chinese tastes. As the representative of Chinese instant noodles in 2012, the White Elephant won the Global Food Industry Award, the highest award of the World Food Science and Technology Conference. In 2018, the traditional powder sauce bag was upgraded to a high soup package made of real materials, creating a series of white elephant "soup delicious" Chinese high soup noodle series, winning the first high soup noodle sales in the country.

In recent years, White Elephant Food has actively developed online sales channels, including official proprietary business of channels such as Tmall, JD.com, pinduoduo, interest e-commerce business of Douyin and Kuaishou channels, online distribution and community e-commerce, and other business sectors. online sales have continued to grow at a high speed.

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