Shulou(Shulou.com)11/24 Report--

September 10, 2023 "99 commonweal Day" ends. The public welfare festival, which has been held for nine years, has set an all-time high in dimensions such as user participation. By further opening up the ecology, Public Welfare Day 99 joined hands with thousands of public welfare organizations, hundreds of millions of caring netizens, major Internet public welfare platforms and Internet products to ignite an unprecedented surge of public welfare enthusiasm among the whole people. work together to write a more prosperous and healthy public welfare ecology.

Data show that during the 99 Public Welfare Day this year, the number of public participants exceeded 120 million, double that of last year; the interaction of the caring symbol "Little Safflower" exceeded 300 million, and the public co-creation ushered in a new best part; and the public raised more than 3.8 billion yuan. Nearly 2gamma paid attention to rural revitalization projects.

Through opening up and co-building on a larger scale and at a deeper level, this year's Public Welfare Day 99 will continue to promote the ecological construction of diversified, healthy and sustainable Internet public welfare charities. As one of the major sponsors, Tencent Commonweal works with more than 80 Tencent products to do good, driving 360 million public participation. For the first time, it has launched cross-platform donations to raise more than 10 million yuan for more subdivided public welfare projects. More than a thousand public welfare organizations have carried out rich offline activities, and the integration of offline and online games has reached more scenes, attracting more than 86 million members of the public to participate in Commonweal Day 99 for the first time. In this annual carnival, the public can learn more about public welfare and practice public welfare.

In the future, the 99 Commonweal Day will further open up the ecology, lower the threshold, and get closer to more members of the public. As the Tencent General Office said in the full staff letter at the launch of the 99 Public Welfare Day this year: "this is an open stage, and we look forward to working with all sectors of society to inject more technical resources into the public welfare industry and contribute to a diversified and inclusive industry ecology."

Opening up led public participation to a nine-year high, 99 ushered in 86 million new faces

The number of public participants and the number of people have reached a new high, Little Safflower covers the scene with more yuan, and 86 million members of the public have experienced it for the first time. Continue to open so that the 99 Public Welfare Day ushered in more achievements.

Over the past nine years, the public participation scene of Public Welfare Day 99 has become more abundant and diversified. Interactive behaviors such as sending little red flowers, donating steps, answering questions and so on can do good deeds. Statistics show that the total number of people who participated in the interaction during this year's 99 Public Welfare Day exceeded 120 million, double that of the same period last year. In other words, on average, one out of every 12 Chinese people takes part in public welfare during this period. At the same time, the number of interactions was close to 560 million, up from 266 per cent last year. Among them, 86% of the "old friends" who participated in 99 public welfare days in the past eight years have "clocked in" for the ninth consecutive year, and the public's enthusiasm for public welfare has been very long.

The "Little Safflower" system, represented by public interest interaction, also continues to open. The little safflower obtained through a variety of public welfare acts can continue to help public welfare projects fall to the ground, and this love symbol has become an important way for the public to practice Internet public welfare. During the 1999 Commonweal Day, the interaction of Little Safflower exceeded 300 million, among which the innovative "one Flower, one Dream" public welfare painting exhibition attracted the public to send more than 30 million little safflower.

According to statistics, caring volunteer Liu Shaojie's works accompany children into the world "is the hottest, winning more than 1 million little red flowers. In addition, there are 5 works with more than 500000 little red flowers and 56 works with more than 200000 flowers. Relevant public welfare organizations will have the opportunity to obtain funding provided by Tencent.

Public welfare organizations are one of the important participants in the 1999 Commonweal Day. This year, more institutions have seized the opportunity to fully interact with the public and launched offline advocacy to explore more possibilities. It is estimated that more than 1,000 public welfare organizations have carried out offline activities in 32 provinces, autonomous regions and municipalities across the country, covering tens of millions of members of the public. For example, the non-governmental environmental protection group Friends of Nature has carried out hiking activities in several cities to draw public attention to the public welfare in a healthy way. Various institutions go into shopping malls and universities, into communities and villages, and sow many seeds of public welfare.

Extensive participation from all walks of life to drive the growth of public fund-raising. Statistics show that during the 1999 Public Welfare Day, more than 65 million people donated more than 3.8 billion yuan, of which two special events raised more than 400 million yuan. These fund-raising will be invested in more than 10,000 projects such as rural revitalization, education aid and relief. Among them, nearly 2% of the public raised funds and paid attention to rural revitalization projects, accounting for a new high, reflecting the public's enthusiasm for the cause of rural revitalization.

It is worth mentioning that Tencent will achieve remarkable results in its attempt to jointly persuade the public welfare to set up a cross-platform donation. As the first "crab eater" on 99 Public Welfare Day, Lianquan raised nearly 15 million yuan (including matching donations) for more public welfare projects that pay more attention to more subdivided areas and smaller public issues. Through formal innovation and resource sharing, make the public welfare more universal.

In the future, 99 commonweal Day will continue to explore on the road of opening up and attract more commonweal "fellow travelers". GE Jie, secretary-general of Tencent and vice president of Tencent's sustainable value division, said: "We will continue to strengthen opening up and cooperation, hoping to promote more social resources to be continuously invested in public welfare undertakings."

The extension broadens the ecology and a hundred flowers blossom, 99% of the public welfare festivals of the whole society.

The opening up and co-construction on a larger scale and at a deeper level, as well as many innovative ways of playing, have broadened the denotation and connotation of public welfare, made the public welfare ecology more blossom, and 99 Public Welfare Day has also become a public welfare holiday of the whole society. In the view of Jin Jinping, director of the non-profit Organization Law Research Center of Peking University Law School, the public can freely participate in this festival and contribute their efforts in the way they approve.

By doing good deeds in payment, games, office and entertainment scenes, the public has more public welfare scenes this year, not only in Tencent's star products, but also through "cross-border" forces and channels such as enterprises and universities.

Relying on cutting-edge science and technology, Tencent continues to enhance the scientific and technological content of public welfare, giving "Xiangshan" more energy and significance, so as to promote more possibility of public welfare and public participation. This year's 99 Commonweal Day is the most enthusiastic year for Tencent to invest in public welfare. More than 80 products have decided to participate in the program a long time ago, and all provide high-quality resources. Statistics show that these products have led to a record 360 million public interactions.

Among them, WeChat Pay first launched a light public welfare product "sharing donation", which can do a good deed as long as the payment is more than 5 yuan and is not a round number, attracting millions of public participation and further lowering the threshold for public welfare. Arena of Valor "in the game, 65 million caring players collect and send little safflower through the Yangtze River cruise protection activities, helping 25000 water rangers to protect the Yangtze River. The Wechat video account's "doing good together" campaign has joined people from all walks of life to spread for the public good, attracting a total of 1.8 billion views and more than 100000 authors participating in the creation.

On the other hand, social forces have built a richer and more diverse scene of doing good. At the enterprise level, 100 caring brands work with Tencent public welfare and other parties to jointly release "Public Welfare Fashion Color 2023", through the video number to promote public welfare, support public welfare, and continue to build a digital public welfare ecology; as for colleges and universities, the 1999 Public Welfare Day has also been responded by more than 400 school associations across the country, such as Tsinghua University, Zhejiang University, Tongji University and Shanxi University.

Media and documentary programs more in-depth public welfare advocacy, so that more members of the public can get close to the public welfare. Little Safflower holding hands with Weibo public welfare "good persimmon", launched # one flower one good persimmon dream painting project # on Sina Weibo platform, topic reading volume exceeded 220 million, Weibo users can enter the "one flower, one dream" public welfare painting exhibition to do good deeds. In addition, the good way of the 9-year special documentary released this year's 99 Commonweal Day has aroused widespread resonance, bringing more people closer to the public welfare. More than 500 people with social influence initiated "donation together" for public welfare projects, calling on students, fans, Big V and other members of the public to do public welfare. Nobel Prize winner Mo Yan initiated donations together four times, raising more than 2 million yuan. Other talented stars also raised more than 1.8 million yuan.

In addition, the 1999 Commonweal Day landed in Hong Kong again, and Tencent will co-host the Heart to Heart campaign. 22 charities raised money through the WeChat Pay HK charity platform, with twice as many participants as last year, and promoted public welfare by launching carnivals, charity concerts, volunteer services and other forms. Public Welfare Day 99 also resonates in more parts of the world: overseas users in more than 1000 cities or regions participate in donations; experts and scholars from many countries hold discussions around Tech for ESG to discuss the experience of Chinese samples of Internet public welfare; and the Los Angeles Post also points out that the Chinese public has become one of the largest groups of charitable donors driven by Internet technology, promoting the coexistence of business and social development.

For the public who participate in philanthropy, their sense of social responsibility is also enhanced. Ding Yuanzhu, a professor at the Party School of the CPC Central Committee (Chinese Academy of Governance), believes that public welfare activities of digital technology have led to extensive social participation, promoting social interaction, mutual communication and large-scale cooperation through online tools such as Internet platforms, and widely mobilizing various resources. it has promoted the accessibility and inclusiveness of the public welfare, changed the public spatial structure of the traditional public welfare, and enhanced the participants' sense of ownership and social responsibility.

Doing good on a daily basis, sustainably contributing to the high-quality development of public welfare ecology

Although this year's 99 Public Welfare Day has come to an end, public good deeds are still continuing. Over the past nine years, through the joint efforts of public welfare platforms, caring enterprises, public welfare institutions and the caring public, 99 Public Welfare Day has changed from an early partial public welfare donation to a 365-day long stream, making participation in public welfare a daily life of the public. Sustainable public welfare behavior is also promoting the ecological development of the industry to high quality.

Sustainability is first of all reflected in matching donations and incentives. In the past two years, more emphasis has been placed on the allocation of this 99 public welfare day to the whole year rather than just during the 99 public welfare day. For example, this year's 100 million yuan in unrestricted incentive funds, with daily subsidies accounting for more than 50% of the whole year. After the 99 commonweal Day, digital tools will be further enriched to cultivate talents and quality projects, tap new potential projects, and promote public welfare advocacy to continue to go deep into the front line.

Secondly, with the promotion of enterprises and related products, Commonweal Day 99 is also gradually transitioning from a single activity to a project, which is more sustainable on a daily basis. Since the 1999 Commonweal Day last year, "Little Safflower low carbon Room" covers all Club Med Club Med Bali in Fosun Luwen's China area. such rooms do not provide disposable washers on their own initiative; players can also participate in the game Game for Peace's "Panda Oasis" project to protect giant pandas during non-99 commonweal days. WeChat Pay's "sharing donation" will also continue to run after the end of the 99 Public Welfare Day this year, and the public's donation of love in this way will not be affected.

In addition, the regional special show of "Rural Revitalization" is considered to be the "daily version" of 99 Commonweal Day. Since the first half of this year, the regional special event has covered Shaanxi, Henan, Jiangsu and other provinces, so that different types of regional public welfare organizations have gained more growth opportunities.

The love symbol "Little Safflower" will also go further on the sustainable road. Liu Qin, deputy secretary general of Tencent Society and head of Tencent public welfare platform, said that Little Safflower has become a public welfare account since it became a visual symbol in 2018 and has been cultivating public welfare culture and advocating public welfare projects. "in the future, I hope that Little Safflower will express and inspire public welfare participants, become the representative and embodiment of their personal sense of value, and bloom throughout everyone's life."

The promotion of a more transparent philanthropy system has never stopped. After the end of the 99 Commonweal Day this year, a group of "public welfare detectives" will soon be launched to visit and supervise the top 10 public welfare organizations. At the same time, under the guidance of the competent authorities, the data will be strictly verified and professional third-party institutions will be commissioned to conduct a sampling assessment according to the indicators such as the area, category and volume of the project, and each public welfare institution that receives donations or incentives will also submit a description of the use of funds to the platform.

In the view of Xu Yongguang, founder of Hope Project and honorary chairman of Nandu Public Welfare Association, the Internet platform is conducive to promoting the positive change of the public welfare industry ecology. Attracting all parties to form a "carnival" on 99 Commonweal Day plays a good role in the integration of public welfare ecology. its value is far greater than the scale of fund-raising. "the promotion model of 99 Commonweal Day can increase the credibility of the public welfare industry and increase the trust and confidence of the society."

Looking forward to the 1999 Commonweal Day next year, GE said: "next year is the tenth year, and we need to settle down and work with all parties in the industry to build a better platform trust system, which is the basis for the sustainable growth of users."

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