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Wechat: will further strengthen the management of fake posting content

2025-04-06 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com Sept. 10, CTOnews.com learned from Wechat Coral Security official account that in order to further standardize the creative behavior of "self-media" and strengthen the management of false information, according to the notice on strengthening the management of "self-media" (hereinafter referred to as "notice"), creators of "self-media" should take the initiative to standardize the published content.

The notice requires that when "self-media" publishes information related to current affairs, public policies, social events and other relevant information at home and abroad, the website platform should require it to accurately mark the source of information and display it in a prominent position at the time of release. If you use your own pictures or videos, you need to mark the shooting time, place and other relevant information one by one. If you use technology to generate pictures or videos, you need to clearly mark the generation of technology. If you quote old news, you must clearly state the time and place of the incident at that time.

Information from unknown sources is prone to misreading in the process of dissemination, which will have a negative impact on both users and creators. in order to avoid user misunderstanding or confusion caused by the lack of tagging of information sources, creators of "self-media" should standardize the source of information according to the requirements of the notice. When using deep synthesis technology to generate content, they should abide by laws and regulations and platform rules, and significantly mark the content as technical generation.

The notice points out: "Zi Media" publishes content with fictional plot and plot interpretation, and the website platform should require it to mark fictional or deductive tags in a significant way. The short plot video with concise content and compact plot meets the diversified audio-visual needs of users, but individual creators of "self-media" create conflict effects by fictional scenes, human settings, plots and other means in order to win traffic. Fabricate false information and destroy the content ecology of the platform. The platform will further strengthen the management of the false auction content, and in order to avoid public misunderstanding caused by the fictional plot, creators are also invited to take the initiative to significantly identify the plot interpretation content.

In order to further implement the requirements of the notice and better guide creators to standardize the tagging of information sources, Wechat has successively opened the one-click check ability of logos, and creators of "self-media" can choose their own logos according to specific conditions when publishing content. Users can also better identify content according to logos, and the relevant logos are as follows:

Video number

Forward or long press the video-add prompt-select prompt type. When the creator selects one of the prompt types, the added logo will be displayed at the bottom of the video.

Official account

Log in to Wechat public platform-Select creation source-select logo type. When the creator checks one of the information source identification types, the added logo will be displayed prominently in the article.

Wechat said that it will continue to improve product capabilities, further optimize the experience of "self-media" creators, and help "self-media" creators create more standardized content, calling on the vast number of "self-media" creators to standardize content tagging in strict accordance with the requirements of the notice, so as to create a clear cyberspace.

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