Shulou(Shulou.com)11/24 Report--

From September 7 to 8, the 2023 World display Industry Congress was held in Chengdu with the theme of "display everywhere, create a future world" to showcase the latest innovative technologies and application achievements of the global display industry. On the morning of the 8th, the digital culture industry innovation and development conference hosted by Beijing Oriental Yiyun was held at the same time. President of H.629.1 Digital Art display Industry Alliance, Executive Vice President of Beijing Oriental Science and Technology Group, Chairman of JD.com Fang Yiyun Yao Xiangjun, President of JD.com Fang Yiyun Bai Feng, Deputy Director of the Information Center of the Ministry of Culture and Tourism Xin Hongye, and leaders such as Peng Tianyu, member of the Party work Committee, Deputy Director of the Management Committee and Minister of the Party and Mass work Department of Sichuan Tianfu New area, attended the meeting. Liang Xinqing, executive vice chairman and secretary-general of liquid crystal branch of China Optooptoelectronics Industry Association, delivered a speech by video.

Liang Xinqing, Executive Vice Chairman and Secretary General of liquid Crystal Branch of China Optooptoelectronics Industry Association

As an important part of the 2023 World Conference on display Industry, the Innovation and Development Conference of Digital Culture Industry aims to stimulate the momentum of innovation in the field of digital culture through the sharing and exchange of innovative achievements of digital culture industry. contribute wisdom and value to the development of digital culture industry. Liang Xinqing said that the World display Industry Congress is an important platform for exchanges and cooperation in the global new display industry. JD.com Fang Yiyun held a conference on the innovation and development of digital culture industry at the same time, which is of great significance for the integrated application of new display in the field of culture. It is of great significance to promote the practice of digital culture industry.

Peng Tianyu, member of the Party working Committee, Deputy Director of the Management Committee and Minister of the Party and Mass work Department in Tianfu New District, Sichuan Province.

Peng Tianyu said that with the joint efforts of BOE Yiyun and Tianfu New District, JD.com Fang Yiyun Digital Culture Industry Base project was signed in June this year, hoping to go hand in hand with BOE Yiyun. We will fully implement the government's decision on the development of the network audio-visual industry, and deepen cooperation with the BOE Yiyun digital culture industry base project. Jointly promote the high-quality construction of China (Chengdu) network audio-visual industry base, and contribute to the ecological development of a new type of display industry with mutual benefit and sustainable development.

Bai Feng, president of JD.com Fang Yiyun

As the carrier of BOE's career in the field of digital culture, JD.com Fang Yiyun has accumulated rich core technologies, products and application practices in the field of digital culture with years of continuous exploration and innovation. In the keynote speech, Bai Feng focused on sharing the important strategic action plan of BOE Yiyun's digital culture innovation-"million Digital Culture experience scene Plan". He said that as the lead developer of the H.629.1 international standard for digital art display, JD.com Fang Yiyun established an industrial alliance based on the standard to make cultural resources "alive" through digital technology. and quickly into the campus, communities, shopping malls, hospitals, industrial parks and many other public spaces and families. Starting with the "million Plan", JD.com Fang Yiyun continues to integrate and innovate digital culture and thousands of industries to explore a road of integrated development with distinctive characteristics.

Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism

Not long ago, JD.com Fang Yiyun was selected into the list of the first batch of technological innovation centers of the Ministry of Culture and Tourism. Xinhong was specially invited to explain in detail the goal and significance of the construction of the technological Innovation Center of the Ministry of Culture and Tourism. He said that JD.com Fang Yiyun not only explored roads that had not been taken by predecessors in the field of digital culture, created new application scenes, but more importantly, he wanted to become the vanguard of digital culture construction in the new era. It is hoped that JD.com Fang Yiyun will strive to make more breakthroughs in model innovation, application innovation, system innovation, and industrial demonstration innovation in the construction of the technological innovation center, and take a better road. Become the first batch of technological innovation centers and demonstration units.

Wang Bin, General Manager of JD.com Fang Yiyun Digital Creative Business Department

Subsequently, Wang Bin, general manager of JD.com Fang Yiyun Digital Creative Business Department, introduced Suzhou Bay Digital Art Museum, the first full-scene digital art museum created by JD.com Fang Yiyun in the world. The museum is built by many alliance members and experts in the fields of culture, science and technology, visual health, through "culture + technology" to create a new landmark of urban culture and a new demonstration of integration and innovation. Since its opening in February this year, Suzhou Bay Digital Art Museum has received wide attention from the society and enthusiastic praise from the audience. it has been selected by the Ministry of Culture and Tourism as the first batch of pilot list of national intelligent tourism immersive experience new space and the list of 2023 Jiangsu Province Wisdom Tour demonstration projects. In the future, JD.com Fang Yiyun "Digital Art Museum" project will continue to iteratively upgrade, in more urban layout, through "culture + technology" to make urban landmarks "alive".

Li Jingjing, general manager of JD.com Fang Yiyun Digital Exhibition Division, Li Huijun, General Manager of JD.com Fang Yiyun Wisdom Campus Business Department, Li Pei, Deputy General Manager of JD.com Fang Yiyun To C Business Department, and JD.com Fang Yiyun New Application Business Department Summer also introduced the integration and innovation of JD.com Fang Yiyun digital culture and digital exhibition, campus, family and exhibition scenes respectively.

Li Jingjing, general manager of JD.com Fang Yiyun Digital Exhibition Division

Around the digital exhibition scene, JD.com Fang Yiyun actively explores effective ways for science and technology to promote cultural and commercial exhibitions. Relying on H.629.1 Digital Art display International Standards and Industry Alliance, JD.com Fang Yiyun launched BOE screen series and LED series of digital cultural display products with paper-like lifelike and extreme display characteristics, providing professional digital display products and solutions for cultural institutions. Help the collection of excellent cultural resources to "come alive", and provide a new carrier for the information display of commerce and other public space, and build a new scene of diversified digital culture experience.

JD.com Fang Yiyun Li Huijun, General Manager of Wisdom Campus Division

In the information age, campus environment and hardware facilities are the foundation of campus culture construction. Around the campus scene, JD.com Fang Yiyun has launched display products such as campus painting screen and teaching screen with its leading paper-like eye protection technology and digital cultural content platform. By guiding and helping the school to carry out various cultural theme activities, as well as providing services for the rapid deployment of digital art and campus cultural content, JD.com Fang Yiyun created a digital campus cultural platform of "terminal + system + content + service". In order to enrich the campus publicity content, create a new campus ubiquitous aesthetic education scene, and help the school build an omni-directional and three-dimensional digital culture campus system.

Li Pei, Deputy General Manager of JD.com Fang Yiyun To C Division

As the bearer of the mission of "digital culture into the family", JD.com Fang Yiyun creatively created a series of small class screen paper eye protection learning machine products, which not only bring artistic paper eye protection to children, but also let excellent cultural and artistic classics at home and abroad rely on family intelligence hardware to enter children, and become an important carrier of aesthetic education and cultural edification for children and adolescents in family scenes. The exclusive resource "Children's gallery" built into the small class screen contains more than 50,000 domestic and foreign masterpieces, including 7800 + artist works, 2000 + interpretation of famous paintings, and 2000 + famous paintings, so that children can be nourished by art easily and cheaply. Infiltrate children's growth "horizon" with "beauty".

Summer, General Manager of JD.com Fang Yiyun New Application Division

With the establishment of the "double carbon goal" and the frequent emergence of low-carbon industrial policies, low-carbon electronic paper has become a new favorite of the display industry. BOE Yiyun electronic price tag, table card, badge and other low-carbon electronic paper display products have achieved excellent performance, such as low power consumption, high security, convenient push, wire-free and other excellent properties, which have been widely used in exhibition, retail, cultural exhibition hall and other fields. it has contributed to the green and efficient holding of many grand events. At this conference, JD.com Fang Yiyun also unveiled two new e-paper products, namely, the mobile phone shell with a variety of ink screen and the wisdom table card of "Cloud painting screen". In addition to the stronger performance, the "cultural flavor" of the two products is also full. The App end of the variable ink screen mobile phone shell will put thousands of digital art works online for users to use, and the appearance of the wisdom table card adopts oriental cultural elements such as the cinnabar background color of the Imperial Palace and the screen style base, realizing the wonderful collision between "national style beauty" and "scientific and technological power".

H.629.1 Chairman of International Standards Industry Alliance for Digital Art display, Executive Vice President of Beijing Oriental Technology Group,

Yao Xiangjun, chairman of JD.com Fang Yiyun

Yao Xiangjun said that the implementation of the "million Digital Cultural scene experience Program" should not only promote the high-quality development of enterprises, but also help the construction of the national cultural experience system, and bring excellent cultural content into the streets through digital means. into thousands of households, help the whole people's cultural self-confidence. In the future, we look forward to more partners to join us, to tell the story of Qianhang Baiye through integration and innovation, and to tell the story of China to the world.

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