Shulou(Shulou.com)11/24 Report--

CTOnews.com September 9 news, Loto Technology today released "Chinese TV market brand shipping monthly KuaiBao (China TV Market Brand Shipment Monthly Express)". Data show that in August this year, China's TV market entered the traditional stock period, showing a sharp increase of 34.7% from the previous month, while compared with last year's data, it was down 11.9% from the same period last year.

Retail sales in the TV terminal market remained in the doldrums in August, with the report saying that retail sales in online open retail channels (excluding e-commerce for content such as Douyin and Kuaishou) fell by more than 20 per cent compared with the same period last year.

CTOnews.com summarizes the specific brand performance as follows:

The total shipments of the four major brands in the first camp (annual shipping scale of 5 million units) totaled 2.39 million units, down 4.6% from the same period last year. The combined market share exceeded 80% for two consecutive months, and the annual cumulative market share was 79%, an increase of 7% over last year.

Hisense (Hanzi brand Vidda) shipped slightly more than 600000 units in the month, down 10 per cent from a year earlier.

Xiaomi (including Redmi) shipped about 600000 units that month, down about 9 per cent from a year earlier.

TCL (including Thunderbird) shipped about 580000 units that month, an increase of 4.5% over the same period last year, and Thunderbird shipments increased by 43%.

Skyworth (including Kukai) shipped about 570000 units that month, an increase of 5.6 per cent over the same period last year.

The second camp of brands, including Changhong, Konka and Haier, combined shipments of about 370000 units, a year-on-year decrease of 32.4%, with a combined market share of less than 15%.

Huawei's shipments continued to decline in the month, down about 30% from a year earlier.

The four major foreign brands-Sony, Samsung, Philips and Sharp-shipped a total of about 100000 units in the month, down about 30 per cent from a year earlier, with a market share of less than 5 per cent.

In addition, with this year's millet Redmi MAX 100in TV, TCL's 115in QD-MiniLED new product TCL X11G Max, Skyworth 100in QLED TV and other 100-inch products have been unveiled one after another, with 85-inch, 98-inch two sizes of Huawei smart screen V5 Pro is also about to appear on the market, 100-inch is expected to become a new battlefield for TV manufacturers, and "for the next Chinese market practitioners may have inspiration."

▲ source Hisense reference

Lotu August Bulletin | monthly shipments of Chinese TV market brands

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