Shulou(Shulou.com)11/24 Report--

On September 8, usmile smile and Digital toothbrush Technology Communication Conference was held in Shenzhen. At the meeting, the international authority T ü V of Rheinland officially issued the industry's first T ü V Rheinland efficient and Deep Cleansing Certification for usmile, indicating that it will carry out in-depth cooperation with usmile in the future to promote the establishment and healthy development of higher standards in the industry.

In this event, usmile smile plus four dental laboratories developed by ourselves also showed off for the first time, demonstrating usmile smile and its profound scientific research strength as a leading brand in the industry. In addition, usmile smile plus co-founder Liu Ming and product director Wang Yiheng also arrived at the scene to share the brand concept and industry exploration process, and announced the upcoming release of the world's first digital toothbrush, sounding the bugle of a new era in the oral cleaning industry.

Lead: the first brand of domestic electric toothbrush, innovative R & D strength to lead the industry

Usmile smile plus, founded in 2015, successfully surpassed two senior foreign companies Philips and Ole B in just 8 years to become the domestic electric toothbrush brand with the largest sales volume in China. According to the Oral Care Industry Bulletin from January to July 2023, usmile smile plus brand online retail sales accounted for 26.8%, an increase of 65.1% over the same period last year.

The bright market performance stems from usmile's continuous investment in technology and persistence in innovation. Liu Ming, co-founder of usmile smile Plus, said in the sharing, "usmile smile plus innovation is an innovation to solve users' problems and to drive the progress of the industry's supply chain. Our recognized profession is to use innovative products to let users do a good job of brushing their teeth."

Up to now, usmile smile Plus now has more than 450 related patents, two of which are listed as the measurement and testing standards for the development of electric toothbrushes and punches. At this communication meeting, Rheinland T ü V issued the world's first efficient and deep cleanliness certification for the electric toothbrush industry for usmile smile plus, so that the strength of the brand has once again been recognized by the authority. Sven-Olaf Steinke, General Manager of RWE Electrical and Electronic products Services, said: "RWE hopes that the launch of this certification will help users select high-quality electric toothbrush products and contribute to the continuous progress of the industry. At the same time, we also look forward to more in-depth cooperation with usmile in the future to promote the establishment of a higher level of 'efficient deep cleaning' standards for electric toothbrushes in the industry and promote the healthy development of the industry." As a pioneer in the industry, usmile smile, with its own strong technical strength, continues to promote the healthy and orderly development of China's oral care industry.

Specialty: the first electric toothbrush brand in China to set up four oral laboratories.

Oral health is an important foundation of human health. A study in Neurology, medical journal of the American Society of Neurology, shows that dental health may be closely related to brain health. For children, caries in deciduous teeth will have an impact on the subsequent development, eruption and caries incidence of permanent teeth. In order to really effectively help users prevent oral diseases, usmile smile accentuates the construction of "Human efficacy Test and Evaluation Laboratory", "in Vitro efficacy Laboratory", "Intelligent hardware Laboratory" and "Raw material and Formula Laboratory". Through the long-term independent research and development and repeated experiments of the four major oral laboratories, to create evidence-based products for stomatology professionals to help users master professional oral health care methods.

In addition, usmile also works with professional dentists to explore ways to clean teeth, and works with industry associations to draft group standards such as "electric toothbrush" and "evaluation method for plaque cleaning effect of electric toothbrush". As the first oral health brand in China to build four major oral laboratories, usmile smile and truly put users first, and always adhere to the iron triangle concept of "oral professional system as the origin, advanced technology system as the means, and oral professional effect as verification", from the bottom of the R & D concept to reconstruct oral cleaning methods, so as to create oral health products that can effectively solve the needs of users.

Iteration: digital toothbrush is coming, ushering in a new digital era in the industry.

Usmile smile plus continuous breakthroughs in technology, but also continue to dominate the domestic electric toothbrush product iteration. Wang Yiheng, product director, said, "it took us five years to optimize the winding process of the rotor in the motor and raise the industrial manufacturing level to one level." Usmile smile has always insisted on the extreme of "small" things: in order to improve the effect of brushing head, the grinding roundness rate of brush wire has been raised to more than 95%, raising the processing standard of the whole electric toothbrush industry; in order to enhance the user experience, it has led the wave of "long life" of electric toothbrush; in order to do a better job of brushing teeth, we have fully developed the algorithm of electric toothbrush from 0 to 1.

In May 2023, usmile smile launched the Y10 series with intelligent display screen, leading the electric toothbrush industry into the screen display era. It is also a benchmark case for domestic electric toothbrush brands to get rid of foreign technical constraints and achieve corner overtaking through independent research and development and innovation. With the overall upgrading of technology, the F10 series of digital toothbrushes, which carry the core technology in the near future, will soon be unveiled, providing a complete set of digital oral health solutions that will revolutionize toothbrushes from electric to digital.

Today, usmile smile plus is not only a new benchmark brand in the technology field, but also with its strong innovation and product strength, it has rapidly grown into a "first domestic brand" in the field of electric toothbrushes. From sales first to brand first, the brand potential of usmile smile plus continues to improve, and will continue to focus on oral health care in the future, striving to become the first choice of professional oral care brand for global users.

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