Shulou(Shulou.com)11/24 Report--

On September 8, Kaidu Group, a global brand data and analysis company, released a list of the top 100 most valuable Chinese brands by Kaidu BrandZ in 2023. Tencent has topped the list for three times since 2021. Unlike in the past, Tencent added "business solutions and technology services" for the first time in this list.

Kaidu BrandZ commented in the list release report that Tencent has been at the top of the list for three years in a row, mainly due to Tencent's new base of "taking root in consuming the Internet, embracing the industrial Internet, and promoting sustainable social value innovation" as the new base for the company's development. pull all the core business, so as to create value for users, industry and society.

From 2021, in order to adapt to the actual situation of enterprise business and brand development, Kaidu BrandZ subdivides the "technology" category into three sub-categories: "media and entertainment", "consumer technology", and "business solutions and technology services". In 2021 and 2022, Tencent topped the BrandZ China Brand list as a "media and entertainment" company. This year, the label of Tencent's category was updated from "media and entertainment" to "business solutions and technology services" and "media and entertainment", spanning two major categories of technology for the first time.

The cross-category expansion of Tencent brand stems from the growth and evolution of Tencent company and effective brand management. In 2018, Tencent launched the upgrading of the strategy of "taking root in the consumer Internet and embracing the industrial Internet". In 2021, Tencent put forward the strategy of sustainable social value innovation and clearly put forward the brand idea of "using digital technology to help the real economy". According to Tencent's financial report in 2022, the revenue of the "financial technology and enterprise services" sector, which represents the real economy, accounts for 32% of the total income, surpassing games as the largest contributor to revenue. In the past five years, Tencent has stepped out of a C (user) B (industry) S (social) trinity, a unique global brand path.

Brand value is the comprehensive feedback of many factors, such as business development and user perception. The upgrade of the category label of the Tencent brand indicates that the strategic upgrade of Tencent has achieved remarkable results in both financial and consumer perception levels. Tencent's continued strong investment in cutting-edge science and technology has made it a prominent representative of platform enterprises leading the next generation of Internet technology, promoting scientific and technological innovation and industrial revolution, and making "scientific and technological innovation" a key label for outsiders to recognize Tencent.

From 2020 to the second quarter of 2023, Tencent's R & D expenditure has exceeded 180 billion yuan. As of June 2023, Tencent has disclosed more than 66000 patent applications and granted more than 33000 patents in major countries and regions around the world, mainly in cutting-edge areas such as artificial intelligence, cloud technology, mass travel, instant messaging and so on.

Tencent keeps a close eye on market demand and application scenarios in technological innovation, building a new technology diffusion market around hundreds of millions of consumers and tens of millions of enterprise users to promote the formation of new business type. At present, Tencent's core technology has expanded a wide range of application scenarios in digital-to-physical integration, and has created more than 400 industry solutions for 30 industries.

Wang Xing, global chairman of Kaidu Group Greater China CEO and Kaidu BrandZ, believes that the value and reputation of Chinese brands are significantly higher than they were three years ago. Chinese brands should continue to strengthen their brand strength, as it promotes medium-and long-term growth in the past, and brands should make full use of the experience gained in the past three years. Continue to achieve breakthroughs in intelligence, diversity, full-link innovation and global expansion.

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