Shulou(Shulou.com)11/24 Report--

A few days ago, Mate 60 Pro "do not send first sale", caused widespread concern and panic buying craze in the digital circle, so that the entire consumer electronics industry and the majority of users excited. Huawei continued this model on Sept. 8, announcing that Huawei Mate X5, the latest generation of flagship folding screen product, had joined the "Vanguard Program" without a press conference, and launched the new product quietly in Huawei Mall. Subsequently, Huawei officials also released the news at the same time, official announcement Huawei Mate X5 officially launched for sale, causing widespread media attention and user buying craze.

It is worth noting that Huawei Mate X3 was unveiled at this spring launch, but this time it leapfrogged "X4" to launch Huawei Mate X5 directly. This "leapfrog" digital change means that Huawei Mate X5, a new generation of folding screen phone, will have a major upgrade in technology and experience.

Folding screens become a new "growth point", which Huawei leads all the way.

At present, under the influence of factors such as the lengthening of the replacement cycle of users and the gradual saturation of the mobile phone market, the overall global mobile phone market is weak and sluggish, but the folding screen mobile phone, as a new race track, is growing against the trend against the background of the downturn in the mobile phone market. in the past two years, it has become the dark horse leading the growth of the industry. Shipments of folding screen mobile phones in China reached 1.02 million in the first quarter of 2023, up 52.8 per cent from a year earlier, according to IDC.

The strong growth of folding screen phones is related to the significant advantages of this category in the interactive experience. From traditional mobile phones to smart phones, the ever-increasing screen display area has been one of the driving forces to attract consumers to update their mobile devices. The folding screen mobile phone has an absolute advantage in the dimension of large screen, and the large screen experience of the folding screen mobile phone well meets the needs of current users to deal with multitasking in the superimposed life scene; for example, while talking about Wechat while taking notes, while chasing drama while browsing shopping sites, while online meetings while writing documents, and so on. Coupled with the maturity of the folding screen hinge technology and its supply chain, the folding screen has gradually gone through the user tasting stage, becoming the focus product in the mobile phone market and being chosen by more and more users.

As an increasingly mature and fast-growing track, in recent years, mainstream mobile phone manufacturers including Samsung, Motorola, Xiaomi, OPPO, vivo and so on have entered the folding screen track. However, although there are many entrants in the folding screen industry, the leader has always been Huawei, which has been ploughing the folding screen field for five years since 2018, leading other brands in terms of R & D investment, technology accumulation and supply chain layout. So far, Huawei has launched 8 folding screen products, which are far ahead in terms of technical strength, product experience and user reputation.

According to market data, China's folding screen mobile phone market shipped nearly 2.93 million units in 2022, an increase of 154 per cent over the same period last year. Among them, Huawei has maintained more than half of the market share for three consecutive years. Especially after the launch of Huawei Mate X3 in the first quarter of this year, the market feedback is extremely enthusiastic. The highly recognizable appearance and omnipotent experience make it a star item in the folding screen category, causing a round of sales boom, which is recognized as the benchmark product of the folding screen racetrack, leading the industry.

Huawei Mate X5 leapfrog evolution, integrating Huawei's latest cool techs

According to information released on the official website, Huawei Mate X5, the latest flagship product of Huawei's leapfrog evolution, inherits the excellent product genes of Huawei's previous folding screen category and integrates Huawei's latest technological achievements so far.

What cool techs will Huawei Mate X5 bring to consumers? From the information released by the official mall, compared with the previous generation of Huawei Mate X3, the launch of Huawei Mate X5 has evolved in an all-round way. The screen is upgraded to Black Tortoise toughened Kunlun glass, with comprehensive upgrade of scratch resistance and fall resistance; innovative double spinning water drop hinge, ultra-thin Type-C device and ultra-light concave fuselage structure design are adopted to achieve extreme weight loss; in terms of display effect, the ultra-clear mirror double screen is used to display exquisite and smooth display and clear every frame. In terms of communication ability, telephony can enhance the signal performance of mobile phones and provide users with high-quality and smooth signals at any time; in terms of images, XMAGE brings a series of new functions such as "wind flashing", pet enhancement, multi-map year-on-year, and many intelligent games brought by HarmonyOS 4.

In short, as Huawei's eighth folding screen flagship and the first leapfrog product in Huawei's history, the release of Huawei Mate X5 is a milestone for Huawei and will also have a significant impact on the smartphone industry. Let's wait and see what the market performance of Huawei Mate X5 will be.

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