Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 8 news, Douyin today issued an announcement on "take the initiative to add logos to post specific content", encouraging creators to respect facts, release objective and true information, and provide full explanation in the form of "content logos" for specific information.

The "content logo" refers to the ability of Douyin creators to take the initiative to supplement the content when posting content, using the capabilities provided by the Douyin platform, the notice said. The description will be displayed under the corresponding content in the form of an logo. The purpose of adding content identification is to provide additional information for the content and reduce the cost of understanding for users.

Douyin said that in order to regulate the use of content logos, provide users with comprehensive and effective information supplement, and create a good community environment, Douyin formulated the "norms for the use of content logos" in accordance with the regulations on the Management of Internet user account Information, the Douyin Community self-discipline Convention and other relevant laws and regulations and platform rules. According to the requirements of the specification, when users publish content involving fictional plots or professional behaviors, they need to add corresponding logos to help users better identify them. The details of CTOnews.com summary are as follows:

1. When publishing content related to current affairs, public policies and social events at home and abroad, if it is self-produced and disseminated, you need to add a shooting time and place, and if you quote the content published by other users, you need to add a citation source to help users judge the authenticity and timeliness of the event.

2. When publishing content generated by artificial intelligence (AIGC), you need to add a declaration that "content is generated by AI" to help users distinguish between virtual and real.

3. When publishing content involving fictional plots, you need to add the logo "scene interpretation, for entertainment only" to help users distinguish fictional content from real events.

4. When publishing content involving professional behavior, it is necessary to add the logo "Professional behavior, please carry out under the guidance of professionals" to avoid physical harm caused by other users' imitation.

5. When posting content involving slight discomfort, you need to add a logo "may cause discomfort, please watch carefully", and the platform will prevent such content from being distributed to specific groups with weak affordability.

If the creator does not add a logo in accordance with the Code, or adds a logo incorrectly, the platform will prompt the creator to add it, and may restrict the dissemination of relevant content until the logo is added correctly, the notice said. For those who have not added or mistakenly added repeatedly, the platform will punish the account according to the circumstances of the violation and the impact, including, but not limited to, the cancellation of contribution rights, the cancellation of profit rights, the erasure of account fans, the closure of accounts, and so on.

The above norms have been implemented since September 8, 2023. Douyin calls on creators to actively add content logos when publishing relevant content, and work with the platform to maintain a healthy and orderly platform environment.

The following are the official questions and answers of Douyin: 1. Why do you add content logos to your works? Trust: providing more background information can increase the transparency of the content, users can better understand the work, and creators and works are more likely to gain trust.

Security: appropriate warnings and prompts can increase users' sense of security for content that may be potentially dangerous or misleading to users.

Responsibility: this helps creators and platforms work together to create a responsible community atmosphere and avoid misleading and misunderstandings.

2. Publish the relevant contents of current affairs, public policies and social events at home and abroad, and how to add content logos? If you are shooting by yourself, you need to add the shooting time and place. In the case of old news, the time and place of the incident shall prevail.

If you refer to the content published by others, you need to add a reference source. Among them, if the creator quotes the content posted by other users of the Douyin platform, he or she needs to select the corresponding content from his or her own browsing history; if he or she quotes content from a non-Douyin platform, he or she needs to select the "off-site" logo.

3. What are the other contents that need to be identified? Artificial intelligence generation of content refers to the use of generative artificial intelligence technology to automatically generate video, images, text and other content, including but not limited to: AI synthesis of live video, AI public figures, AI cartoon animation, AI scenery and so on.

Fictional plot content refers to the content created by the creator through plot interpretation, which is not a real event and may lead to misunderstanding among users and the public.

The content of professional behavior refers to the content of behavior that requires specific knowledge, skills, training or qualifications to be carried out safely. When ordinary users emulate this kind of behavior, it may bring safety risks such as physical injury, including but not limited to: high-risk sports activities such as diving and rock climbing, architectural design, circuit making and other engineering and construction-related behavior. chemical experiments, biological experiments and other scientific experiments.

Slightly uncomfortable content refers to content that does not violate relevant laws, regulations and platform rules, but may cause discomfort or concern to some users, including, but not limited to: mild bloody or violent scenes, medical images, insects or reptiles, dirty environment, excessively distorted images, strong flashing lights, noisy noise.

4. Will the logo added by the creator affect the flow of the work? The platform does not limit the flow of works because the creators correctly add logos in accordance with the specifications. However, if the content violates other laws and regulations and platform regulations, the platform will still dispose of it in accordance with the corresponding rules, and will not be exempted for adding logos.

5. If the content meets the requirements of multiple logos at the same time, do you need to select multiple logos and which one should be preferred? Currently, only one logo can be added for the same video. If the content meets the requirements of multiple identities at the same time, it can be added according to the following priorities:

Priority should be given to judging whether it is related to the release of current affairs, public policies and social events at home and abroad. If so, priority should be given to "adding shooting time and place", followed by "adding citation sources".

For other content, the priority of adding logo is as follows: artificial intelligence generated content > fictional plot content > professional behavior content > slightly uncomfortable content.

6. In which channels can creators add logos? Currently, the platform provides two ways to add:

When the work is released, select "post assistant self-identification"-> to identify-> select the type of logo you need. This feature is currently in testing and can be used by some users.

When the platform finds that "no identity has been added" or "error added identity", it will be reminded by [system Notification], and the creator can add it through the channel notified by the system.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.