Shulou(Shulou.com)11/24 Report--

On September 7, 2023, Xiaomi platform announced the completion of internal testing of its application eco-business open project "Direct Investment 2.0", which is now officially open to developers.

Direct Investment 2.0 is an application distribution solution launched by Xiaomi open platform. At present, on Android, if you do not install the application through the manufacturer's official app store, you need to add a step of "installer" adjustment, and users need to operate multiple times to really complete the "install-activate" link. In view of this phenomenon, Mi Store launched a direct investment 2.0 application distribution solution, on the one hand, the media distribution application can directly call Xiaomi's official application details page, without going through the installer to complete the download and installation, reducing the operation steps; on the other hand, this function also shortens the "download-activation" conversion link, which greatly improves the conversion efficiency.

It is reported that in order to provide high-quality services to developers, Mi Store continues to consolidate infrastructure capacity and improve operational efficiency. The upgraded Direct Investment 2.0 will also provide various capabilities such as personalized customization, user activation and virtual attribution, which can help developers obtain the detailed information that users download to the installation link and help applications track the delivery effect. and add "signature verification" and "risk control verification" double verification to effectively intercept and avoid malicious brushing behavior.

Talking about the core advantages of Direct Investment 2.0, the head of Xiaomi Application Ecology Business told reporters, "efficiency, capability and security are our core goals. after many verifications, the page CVR (that is, installation conversion rate) can be increased by more than 56%." Some industry insiders also told reporters that according to the measured situation, after adopting the direct investment 2.0 function, the page will be adjusted and loaded faster, and the returned data will be more transparent, breaking the blind area of missing data from click to download to the completion of the installation. it is more helpful for developers to analyze data and optimize delivery strategies.

With the development of the industry, more and more App developers are constantly exploring a new model of long-term growth, which undoubtedly puts forward higher requirements for the marketing and operation capabilities of the platform. As for the next cooperation of the DIC 2.0 project, Xiaomi App Ecological side said, "with the official launch of the DIC 2.0 project, I believe that more platforms and developer friends will join us to achieve win-win results."

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