Shulou(Shulou.com)11/24 Report--

The IFA 2023 International Consumer Electronics Show in Berlin, Germany (IFA 2023) came to a successful conclusion, with a five-day exhibition providing a perfect opportunity for the global home appliance industry. As the most representative brand of high-end art appliances, gorenje unveiled its new refrigerators, dishwashers and other products to explain its ultimate pure elegant aesthetics to consumers around the world, and then convey the value pursuit of high-quality lifestyle. With its elegant artistic style and exquisite quality and craftsmanship, gorenje endows each product with a unique personality, attracts a large number of visitors to stop and appreciate, and has become a star brand in this exhibition.

The beauty of art embodies the beauty of life

A number of new products launched by gorenje have adopted a unique design, which combines simple art elements with high-quality household appliances, which perfectly demonstrates the brand's pursuit of life aesthetics.

The new ice refrigerator follows the consistent design style of gorenje, and the accolade black light-transparent stainless steel door panel presents an extraordinary artistic flavor. The new Bread series unbounded embedded refrigerator innovates and develops the super-space zero-distance embedding technology of "embedded refrigerator plane door design + embedded handle", which deduces the unbounded aesthetics from elegance to simplicity, so that household appliances are not only household appliances, but also works of life. The two art appliances not only reflect the perfect integration of gorenje product quality and design, but also represent gorenje's beautiful vision of artistic lifestyle.

The strength of science and technology leads the upgrading of household appliances

Gorenje is one of the four major household appliance groups in Europe, which is endowed with advanced background by its developed industrial system and profound scientific and technological background. All the new products in this exhibition adopt world-class leading technology and realize remote control with the blessing of intelligent technology.

The newly upgraded "Star" series of fully embedded & semi-embedded dishwashers adopt patented dual-power reflection UV technology and are equipped with professional ion generators to deeply disintegrate every inch of stains and protect consumers' eating health. Through the APP on the mobile phone, consumers can also remotely control the dishwasher and upgrade the experience. The new refrigerator brings a new intelligent life experience through the Connectlife App Smart Internet.

Not only art awakens the imagination of exquisite life

Since the beginning of the brand, gorenje has regarded "art" as an important part of brand development. In gorenje's view, art is an indispensable part of life and is of great significance in improving people's quality of life. Over the years, gorenje has been adhering to the brand values of "more and more art", advocating "more than art" in life, combining product design with art aesthetics, combining product functions with lifestyle, and painting art colors for home appliances. In the future, gorenje will continue to explore and innovate in the field of art and technology, bring more high-quality products to consumers, and strive to create a high-quality ideal home.

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