Shulou(Shulou.com)11/24 Report--

Everyone learns first aid, and first aid is for everyone. September 9 this year is the 24th "World first Aid Day" with the theme of "Digital empowerment around you". In order to publicize and promote emergency rescue work, Kuaishou Health and the China Red Cross Foundation launched # Kuaishou first Aid month theme activities, through multiple forms such as topic challenges, live broadcasts, interactive answers and interesting magic tables, to popularize absorbable and applicable emergency rescue knowledge and skills to the public, and transmit the concept of "learning first aid as family".

Multi-content to promote the dissemination of emergency rescue knowledge

First aid is a race with "death" to send help signals to professional institutions, at the same time, whether they and the people around them can carry out scientific and effective first aid measures in time will affect or even determine personal life and safety. Between now and October 8, Kuaishou Health launched the topic of # Kuaishou first Aid month, and launched a massive flow incentive to invite creators in the health field to produce authoritative, scientific and interesting life first aid knowledge. the aim is to let the public master the correct way of first aid, save more lives and reduce the degree of injury.

As the live broadcast goes deep into public life, live broadcast of public health care is becoming another important channel for people to obtain health knowledge. 20:00 on September 9, Kuaishou Health will be live broadcast on IP featuring "Life first Aid in Kuaishou". Through screening of first aid segments in film and television works, interactive interpretation of special scenes of guests, Q & A sharing of life first aid knowledge, etc., medical professionals will popularize first aid knowledge in a way that users like to hear and hear, so as to bring a cloud health benefit to the audience.

In the broadcast room, doctor @ Medical Road Qianweizi, Emergency Department of Miyun Hospital, Peking University first Hospital, Executive Director of skin Safety and Care Project of China Charity Federation @ Uncle Zhang Wenhe, actor @ Xianxi, doctor of Neurology Center of Beijing Anzhen Hospital @ Anzhen Huo Xiaochuan, Dr. Hao Peng of Beijing Anzhen Hospital @ Anzhen Heart will talk about "World first Aid Day". Provide the majority of netizens with first aid information from different perspectives to further improve the public's awareness of first aid and the ability to save themselves and each other.

In order to arouse users' enthusiasm for learning and expand the scope of first aid knowledge, Kuaishou Health will continue to hold a "Life first Aid knowledge Competition". Users search for "Kuaishou first Aid month" in Kuaishou, enter the activity page to participate in the challenge, and if the challenge is successful, they can participate in carving up millions of fast coins and win the title of "Kuaishou first Aid Man". From now on to October 8, the video will be filmed and released with the designated magic expression "first Aid Superman". There will be more opportunities to participate in the extraction of prizes such as doctors' hands and nurses' hands.

‎ is driven by short and straight dual engines to build an authoritative position of health knowledge.

Nowadays, short video and live broadcast go deep into various industries, and have become a powerful force in the digital transformation of the big health industry, promoting the rapid rise of a new form of Internet medical care. With an average of 376 million daily active users and a diverse content-rich ecology, Kuaishou has naturally become a gathering place for a large number of professional creators to impart health knowledge online. and become an important channel for the majority of users to pay attention to large health content information and solve health problems.

‎ short video + live dual-engine driver makes Kuaishou health knowledge rich and authoritative. The data show that the consumption scale of Kuaishou Health Day has reached 200 million, the average number of works created by health content creators has exceeded 40,000 per day, the number of Kuaishou health droop creators is nearly 120000, and the number of doctors in public hospitals certified by the platform has exceeded 10,000. They are not only the main force of health science popularization, but also the authoritative source for users to obtain large health content information.

Heimlick first aid, scald first aid, food poisoning first aid, electric shock first aid, cardiopulmonary resuscitation. One by one life first aid knowledge kit is becoming the search hot spot of Kuaishou users, which has greatly improved the public's ability to deal with emergencies. Among them, only # Heimlick first aid topic short video has been played, learned 850 million times, and really played a huge role at critical moments to win time for more people's lives and health.

Accidents are everywhere in ‎ 's life, and time is life in the process of handling. It is very important to grasp the "prime time" of first aid. Once missed, it is likely to cause irreparable consequences. On the occasion of this year's "World first Aid Day", let's search for "Kuaishou first Aid month". Let's learn the knowledge of life first aid together.

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