Shulou(Shulou.com)11/24 Report--

If one of the recent hot events at Huawei's flagship store, Nanjing Road, Shanghai, it must belong to the "meet good things" MEET X travel salon held by Huawei browser. The whole salon set off a network-wide craze, with more than 5.3 million live viewers. During the event, Huawei browser good things channel DAU grew by 105%, and the tourism volume of Saudi Arabia and El Ola increased rapidly.

As a smart marketing platform for Huawei terminal, Whale Hongdong can have vertical benchmarking applications such as Huawei browser, Huawei video, sports health, small art advice, etc., which can provide differentiated marketing solutions for tourism, travel, e-commerce, fast consumer and other industries. The "meet good things" MEET X travel salon, Huawei browser overall planning, layer by layer, through the content field, flow field, service field multi-dimensional dissemination, step by step to unveil the mystery of Saudi Arabia and El Ola, more users look forward to starting a beautiful journey.

[content field]: 400 articles + travel strategy immersive experience, let the world meet you

Poetry and distance in life, so that every encounter can become a beautiful. Huawei browser good things Channel brings together a wide variety of graphics and video recommendations, including travel, food, makeup and home content, users can easily get travel plans. Treasure blogger @ astray Xiaoqi started her trip to El Ola by brushing a travel note on the good things channel of the browser. She shared the story of her trip in Saudi Arabia at the salon. It vividly proves that content marketing has a remarkable influence on users' decision-making in travel scenes. Search for "El Ola Travel" on the good things Channel, and the rich and immersive content experience constantly arouses users' yearning for a better trip.

As the guest of El Ola Tourism Board said: "the high-quality and unique content and high-quality users of Huawei's browser good things Channel are highly matched with our tourism tone, which breaks the traditional marketing path of tourism products through OTA, combines high-quality content with travel plans, and truly realizes the in-depth scene of travel content marketing and content recommendation at this stage."

During the event, the live poster of "meet good things" MEET X Travel Salon triggered tens of thousands of people to make an appointment to participate, which accumulated a lot of popularity for the official launch of the live broadcast.

[flow field]: online and offline collaborative communication, global resources set off an upsurge of watching

MEET X series salon, as a classic IP activity of Huawei browser, adheres to the brand vision of Huawei browser "Let the world meet you", devotes itself to Huawei flagship store as its position, connects consumers through rich and colorful activities, and has always been popular with pollen. Whether it was the MEET X Writers meeting held earlier, the MEET X Midsummer Dream season held at the end of June, or the MEET X travel salon, the heat kept boiling and the sound continued to explode. In addition to the interest of the event itself, the strong integrated marketing ability of Huawei browser and the communication power of online and offline collaboration are also quite effective.

Take the "meet good things" MEET X travel salon as an example, Huawei browser innovative communication methods, on the day of the event, the end of the joint promotion of resources: push accurate push of high-quality Saudi content to attract users' attention; orange atmosphere map high-level position to see; daily featured 1:1 big picture display to enhance user awareness; good things channel first screen presentation, one step. At the same time, we pried the store resources to conduct a salon (live broadcast) at Huawei's flagship store, where the number of customers exceeded 20,000 to deeply connect with users by telling the travel story of Saudi Eola face-to-face. At the same time, the salon also attracted a number of media reports, tourism V have heated up, a single topic exposure of more than 30 million, live viewing of the event exceeded 5.3 million. The tourism images of Saudi Arabia and El Ola are widely recognized at the pan-circle level.

[service farm]: customize the landing page of activities to form a closed-loop experience of content + service

In order to tie in with the brand's in-depth landing of this event, Huawei browser customized special landing page, in the "meet good things" MEET X travel salon special page, KOL in different fields according to their own tonal output of relevant content, so that the public can see the beauty of Saudi travel. At the same time, a number of selected travel benefits are launched at the bottom of the special page, such as 30% discount on air ticket fuel, at least 50% discount on overseas hotels, and users can also gain a number of benefits such as Skyline 1GB flow coupons when watching Saudi travel videos, so as to make users one step closer to a better life and travel.

Under the IP link of the "meet good things" MEET X travel salon, Huawei browser selects textured content and connects with users by radiating the public's global resources, so that the tender theme goes deep into public life, so that more users can naturally think of brands at the moment of travel. At the same time, user awareness can also feed the brand flow and create more potential precipitation for the brand.

In the future, Whale Hong dynamic Energy will also continue to tap the value advantages of various media and recommend good lifestyles and things to users; for advertisers, it can enhance the value of the brand while promoting business growth. Look forward to starting a more innovative marketing journey with you.

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