Shulou(Shulou.com)11/24 Report--

On September 6, 2023, Sony's new generation of Picture essence series flagship quantum dot OLED TV A95L was officially launched. As the quantum dot OLED flagship TV that made its debut in Sony TV in 2023, A95L integrates many of Sony's audio and picture quality "cool techs", with excellent audio and picture performance, and BRAVIA's continuous minimalist design, it is once again Sony's sincerity to broaden the boundaries of TV technology.

As Sony's well-deserved picture quality flagship TV this year, A95L provides consumers with a new immersive home audio and video experience and meets consumers' diverse needs for high-quality home entertainment.

Sony Quantum Dot OLED TV A95L officially launched

Sony's new generation of quantum dots OLED (QD-OLED) TV A95L core highlights:

Equipped with newly upgraded XR cognitive chip: picture quality adjustment watch chip, Sony newly upgraded XR cognitive chip can simulate the audio-visual way of human cognitive things to deal with optimized content, cross-analyze and optimize image elements, especially in the area of human visual focus, showing lifelike pictures, excellent contrast and beautiful and vivid colors, creating impressive lifelike pictures Raise the audio-visual experience of TV to a new level.

Using a new generation of quantum dot OLED display technology: while the peak brightness is greatly increased, with the drive of XR beautiful color Max, it can give full play to the potential of quantum dot OLED display technology, showing a wider color gamut and more accurate color restoration.

Sharper picture quality with less noise: with "XR 4K double Line" and the new "XR clear Image" technology, you can restore texture and detail lost during image shooting or transmission, reduce noise and motion blur, and upgrade normal image quality to close to 4K definition.

Sharp contrast: OLED's original pixel-level light control brings unique pure black display, at the same time, through the XR OLED contrast enhancement Pro, further accurate control of brightness and black position, highlight part of the burst of dazzling brightness, while the dark part through pixel-level light control to bring pure black and rich dark details, with excellent detail performance and depth of field to present movies, games and other pictures.

Accurate synchronization of image and sound: the "flagship version of screen sound field" driven by XR cognitive chip, combined with the support of Dolby panoramic sound (Dolby Atmos) [2] and DTS:X, improves the effect of surround sound and the sense of sound positioning, so that the sound heard by users matches the picture they see, and the sound moves with the picture, further enhancing the sense of listening immersion.

Richer and more convenient game features: in addition to the two features previously customized for PlayStation ®5, a "game enhancer" has been added to easily adjust game settings and auxiliary functions. The A95L supports "Dolby Horizon Game [3]" and "Multi-screen viewing [3]" functions to help players win the game.

BRAVIA camera extends intelligent function: through the advanced AI environment sensing adjustment Pro function, you can detect the user's position according to the room environment and viewing distance, and optimize the picture and sound, so that the user is in the ideal audio-visual position at any time. The distance proximity reminder function can effectively prevent children from watching TV too close, so as to protect children's viewing experience.

Create a new experience of home audio and video entertainment: A95L and Sony Echo Wall is an ideal combination of video and sound. In the "mid-set sound field synchronization mode", TV sound and echo wall [4] produce sound together, which can be close to the "transparent screen" in the cinema. the effect of the integration of sound and picture, create cinema-level audio-visual experience, and further enhance the home audio-visual entertainment experience.

Core functional advantages of A95L

A new realm of picture quality

Based on the combination of Sony XR cognitive chip and industry-leading quantum dot OLED panel technology, the A95L has excellent performance in contrast, gamut, brightness, light control and actual viewing experience, bringing the picture quality performance of the TV industry to a new stage. Quantum dot OLED can not only self-illuminate each pixel, achieve pixel-level light control and plateau contrast, but also reproduce the purer RGB tricolor to achieve a bright and bright picture effect. A95L equipped with Sony's newly upgraded XR cognitive chip, integrated with Sony's exclusive audio and picture quality algorithm, as the "brain" of TV, can give full play to the potential of various display technologies, including quantum dots OLED, Mini LED, and so on, and better imitate human vision and hearing to process and optimize TV sound and picture quality. Whether it is day or night, consumers can enjoy excellent audio-visual experience by watching blockbusters, watching sports events or playing 3A games at home.

XR Cognitive Chip stimulates the potential of Quantum Dot OLED display Technology

The A95L not only has a new breakthrough in brightness performance, but also features Sony's high-specification XR Trinity Max and XR OLED contrast enhanced Pro technology. XR Trinity Max provides a larger color space, which can show bright and full colors and restore the real world with lifelike colors; while XR OLED contrast enhancement Pro can achieve more accurate brightness control, bringing amazing contrast, and the combination of the two brings a substantial increase in color volume, so you can restore realistic colors. On this basis, A95L also added "XR clear image", which can effectively reduce the picture noise, motion blur and further improve the definition. With advanced quantum dot OLED panels and many Sony picture quality cool techs led by XR cognitive chips, the A95L leads the TV industry to a new level of picture quality.

Excellent picture quality performance of A95L

The sound is immersed in the video and sound with the picture.

Sony has always been committed to providing consumers with a high-quality home audio and video experience, and the ideal living room can not be created without the perfect combination of "seeing" and "listening". The A95L is equipped with a new generation of screen sound field flagship version driven by XR cognitive chips. after years of iteration, this Sony exclusive sound quality technology can place the sound field driver under the panel, use the flexibility of the OLED panel to make the screen vibrate and sound, and turn the screen itself into speakers to ensure that the sound effects can be issued in the corresponding position in the picture, achieving "cinema-level" sound transmission. The 3D surround sound field conversion technology with XR cognitive chip can vividly restore the multi-channel 3D surround sound effect and create a cinema-level immersive sound experience.

The A95L screen produces sound and moves with the picture.

The duet of slim and boundless aesthetics and intelligence

The appearance of the A95L uses a widely acclaimed unbounded comprehensive screen design, a thin fuselage, an extremely narrow metal frame, and a newly designed integrated base to expand the field of vision and further enhance the sense of immersion. The A95L is also equipped with a magnetic BRAVIA camera, which can not only intelligently adjust the brightness and sound field effect of the picture according to the viewer's position, but also expand a variety of intelligent functions such as video call, AI fitness, interactive control and so on. In addition, the camera uses a magnetic design and has an independent physical switch, which can be easily placed on the top of the TV, ready to load and unload, and easy to use.

A95L slim appearance

The A95L's game experience has also been upgraded again, thanks to the exclusive optimization of PlayStation ®5 in the BRAVIA XR series, which automatically detects whether users are using PlayStation ®5 to play games or watch video content. When playing the game, you can automatically switch to the game mode, reduce the input delay to a greater extent, bring more sensitive manipulation, and see more key details and colors in the high-contrast scene. Through the new game enhancer, players can use the "black balance" function to adjust the brightness of the dark area, turn on the "cross line" function to aim at the opponent, and adjust the screen size through the "screen size" function. In addition, A95L also supports "Dolby Horizon Game [3]", which can show lifelike light and shadow texture, and add "Multi-screen viewing [3]" function, which can watch game screen and strategy content at the same time. Help users to easily clear customs and enhance the game experience.

A95L supports "Dolby Horizon Game [3]" function [5]

A95L supports "multi-screen viewing [3]" function [5]

Sony has been adhering to the concept of "moving the world with the power of creativity and technology". Relying on the advantages of the whole industry chain accumulated by "from lens to living room" for more than 50 years, Sony TV, which takes innovation as the DNA, continues to surpass itself and pull the ceiling of treble technology experience. The application of high-end quantum dot OLED technology cooperates with Sony's exclusive audio and picture adjustment. A95L leads the new home audio and video experience with its excellent audio and picture quality performance. At present, the A95L has been officially launched in Sony's official channels, supporting 55-inch, 65-inch and 77-inch sizes, with a suggested retail price of 19999 yuan.

[1] as of September 6, 2023, Sony's internal test results.

[2] Dolby panoramic sound content can be connected to BRAVIA TV via HDMI (separate sales) input.

[3] this feature is later supported through OTA upgrades.

[4] compatible echo wall model: HT-A9,HT-A7000,HT-A5000,HT-A3000.

[5] the screen and UI interface are simulation effects and are only used for illustrations. The actual user interface may be different.

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