Shulou(Shulou.com)11/24 Report--

Beijing time on the evening of September 6, Qualcomm CEO Cristiano Ammon (Cristiano Amon) said today that artificial intelligence (AI) may bring new vitality to the smartphone market.

Tuyuan Pixabay Ammon says he sees huge opportunities for artificial intelligence in the future. Next month, Qualcomm will hold the Snapdragon Summit (Snapdragon Summit). At that time, Qualcomm may bring a major breakthrough in mobile technology.

"the Snapdragon Summit will revolve around incredible use cases such as our original equipment manufacturers (OEM) and mobile phones," Amon said. "it may create a new upgrade cycle for mobile phones." Ammon also said: "although we do not know the exact time, but this will definitely happen."

Global smartphone sales have fallen this year as consumers become more cost-conscious. Many people choose not to upgrade their devices because they believe that today's phones are not much different from the old phones already on the market with complex cameras and processors.

Global smartphone sales fell 11.3% year-on-year to 1.21 billion in 2022, the lowest level since 2013, according to market research firm IDC.

"you can see what Microsoft has done on PC and think about the ability to run ChatGPT and other large language models locally," Ammon said. "so when these things reach consumers, I think the impact will be huge. We just have to wait."

Amon also said that in artificial intelligence, Qualcomm is taking a different path from its main semiconductor competitor, Nvidia, by introducing artificial intelligence into smartphones and other devices rather than data centers. The latter is Nvidia's more focused area.

"We are in a slightly different market segment," Ammon said. I think we see an opportunity. Once this opportunity becomes a reality, our efforts will be confirmed. "

Amon added: "it's important to be able to observe market activity. We've heard a lot about generative artificial intelligence, such as ChhatGPT and other big language models, which run on data centers. And we're doing something different, actually bringing artificial intelligence to [personal] devices.

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