Shulou(Shulou.com)11/24 Report--

On September 6, Alimama announced the commercialization strategy of AI for the first time at the 2023 m summit. Through the continuous innovation of AI technology, with two intelligent new products as the core engine, Alimama helps merchants to achieve AI decision-making, AI launch and AI creation, and win-win Amoy system increments with merchants in the center fields of store, live broadcast and content. This also means that a new pattern of full commercial application of AI is taking shape.

Moore, general manager of the marketing department of Alimama of Taotian Group, said: "Alimama is thinking about overall operation with all merchants with a more overall vision. In the past three years, Alimama has made changes and, together with all partners, has comprehensively entered a new era of one-stop simple management through product innovation, technological innovation and mathematical intelligence application."

In terms of technological innovation, Alimama used years of digital accumulation and business experience to carry out AI technical training to create an exclusive AI model for the e-commerce industry. " Alimama uses the world's leading full-stack technology system to build three AI inclusive capabilities for businesses from the three aspects of knowledge-driven, logical reasoning and creativity: AI creativity, AI decision-making power, and AI delivery power, to meet the needs of creative production, decision analysis, delivery effect and other needs in the whole business process, and help businesses to realize the comprehensive application of AI. " Zheng Bo, chief technology officer of Alimama of Taotian Group, said that this technological innovation has brought AI management power and opened up a comprehensive innovation for the e-commerce industry to enter the AI business era.

Driven by AI technology, Alimama released two major products this time, an one-stop marketing delivery system "Universal platform Unbounded Edition" and an one-stop brand management platform "Alimama lark" to create a growth "twin-engine" for businesses with the integration of quality and efficiency. Yuan Mu, general manager of Alimama Advertising Product Center of Taotian Group, said: "the two major products will help businesses cope with the diversified and complex business environment, link Amoy outside and Amoy all channel resources, one-stop to solve business problems, simplify complexity, and simplify management."

Among them, Alimama lark exclusive hands Amoy strong brand display resources, gather the network's 100 media alliances and content platforms, comprehensively upgrade creative capabilities around the direction of light interaction and internalization, guide brand strategy with the mathematical intelligence ability of Dama plate, strengthen the performance ability of the whole network with depth algorithm, let the brand one-stop precision reach the high-quality users of the whole network, and integrate to achieve the full-domain product delivery, so as to realize the outbreak of brand potential energy in the whole network.

"the application of mathematical intelligence focuses on the global operation of the brand," said Su Yu, general manager of the Alimama Mathematical Strategy and Planning Center and the Creative Ecology Center of Taotian Group. Alimama Damopan greatly promotes business methodology with more comprehensive people and goods content, more scientific serialization delivery capacity and stronger crowd channel ability to help customers achieve more overall business efficiency.

With the approaching of double 11, Alimama's efforts in product innovation, technological innovation and the application of mathematical intelligence will also be fully applied in 2023. The general manager of the Taotian Group Alimama all-Media Operations Center will introduce that create a deterministic growth business environment with new increments, drive consumption transformation with new scenes, protect intellectual chain operation with new ecology, expand the blue sea of business growth, and help brands master the deterministic operation password with the exclusive rights and interests of new products in double 11. Alimama will help businesses achieve "multi-frequency and quick recovery, win three-center incremental dividends" in double 11.

In fact, with the promotion of Taobi's internalization strategy, stores, live streaming and content have become the three incremental centers of Taos operation, which determines the new round of business pattern. Brand merchants in the future business practice, grasp the increment of these three centers, can achieve multi-frequency outbreak of business throughout the year. Alimama's series of innovations have helped businesses win incremental dividends in the three major centers in a simpler, more lasting and more efficient way, with multi-frequency outbreaks throughout the year.

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