Shulou(Shulou.com)11/24 Report--

The cycle of MR industry has come to a fork in the road.

In June, Apple launched the Vision Pro, the world's most discussed new product for spatial computing, which triggered a new round of exploration and frenzied discussion in the industry about the new form, new ecology and new interaction of smart wearable devices.

Entrepreneurs are pouring in and developers are watching. In the new round of battle, it is possible to win the key market only if you seize the first opportunity. This time, the battlefield is not hardware, but ecology.

Since July, Apple has been recruiting developers all over the world, inviting Vision Pro developer labs in Cupertino, London, Singapore, Tokyo, Japan and other cities to expand the Apple AR ecological camp represented by VisionOS.

Chinese enterprises on the other side are also building their own AR ecological circle of friends.

"all developers are welcome to join the Rokid ecosystem to create a rich AR application ecology."

On August 26, Rokid held Rokid Jungle 2023 in Hangzhou. With the release of a new round of developer policy, the audience applauded. At the meeting, Rokid released Rokid AR Studio, the first lightweight OST space computer in China, marking the launch of the Android AR Open Ecological Camp campaign.

Within a week of the official launch of the product, today, Rokid officially announced the launch of developer prototype policies and benefits, giving unprecedented support to developers, helping developers to carry out application innovation on a more powerful spatial computing platform, strengthening the cooperation between Rokid and global developers, and further promoting the development of AR ecological content.

Fully support "developers"

Rokid launches new prototype policy

The prototype policy for Rokid AR Studio developers includes two items, namely, free borrowing of prototypes and purchase of prototypes at a discount. Special prototype application channels have been opened on the Rokid developer website (ar.rokid.com).

1. Borrow the prototype free of charge

Individual developers or corporate developers can choose whether to borrow or buy a prototype when submitting an application for a prototype on the Rokid developer website according to different needs. Developers who want to take the lead in tasting Rokid AR Studio need to fill in or provide relevant information, submit a prototype loan application form, and each person can apply for a new product.

Rokid staff will give feedback on the audit results within 5 working days, and developers who pass the review will get the right to use Rokid AR Studio free of charge. According to the application time and qualification, Rokid will deliver new products to developers in different batches.

(Rokid AR Studio product diagram)

2. Purchase the prototype at a discount

Developers who intend to purchase prototypes can apply for new product purchase solutions. Rokid will offer unprecedented developer preferential prices, which are much lower than the market price, and are open to individual or enterprise developers. Each developer can purchase 2 sets at a discounted price.

Developers can get a preferential price after submitting an application for the purchase of a prototype on the official website. The first batch of prototypes is expected to be shipped in mid-October, and the Rokid developer Forum will regularly update the latest information.

In particular, Rokid also has a surprise benefit for developers. If the final application is officially adopted by Rokid, Rokid will fully refund the purchase cost of the prototype!

For the above two prototype policies, developers can add Rokid assistant WeCom through the developer website to obtain special developer services to quickly understand the details and progress of the prototype application policy. At the same time, the Rokid assistant will also help developers answer questions and make better use of the development prototype to stimulate creativity.

At present, the Rokid developer prototype policy has aroused a positive response, and many developers have submitted prototype applications.

Build software and hardware development capabilities for developers

Create a 3D game in 20 days

For developers, the enthusiasm for every line of code comes from being able to develop their own dream applications. How to help developers break through industry barriers and develop efficiently based on existing hardware equipment?

What Rokid has been doing is to help developers solve most of the problems ahead, including from the hardware level, the underlying system to development tools, algorithm capabilities:

For example, the soul of intelligent hardware lies in the operating system. From the Windows system in the computer age to IOS and Android in the mobile Internet era, the operating system of each era arises at the historic moment.

What kind of operating system is needed in the era of spatial computing? the YodaOS-Master created by Rokid for spatial interaction is just the right time.

This is a real spatial operating system developed by Rokid based on AOSP, which redefines the standard of spatial interaction: equipped with 6DoF, SLAM, gesture interaction and voice interaction, it can realize the core fusion of virtual and real and natural interaction in spatial computing.

Rokid AR Studio is equipped with YodaOS-Master operating system, focusing on spatial awareness, spatial understanding, spatial rendering and spatial interaction, from bottom to top, providing developers with full link services from hardware, basic layer, platform layer to application layer.

At this event, Rokid updated UXR 2.0 SDK to enable developers to quickly use Rokid core technologies for development. Based on the characteristics of modularization, Rokid encapsulates a number of core technologies, such as spatial micro-gestures, SLAM and so on, so that developers can download with one click and use it easily.

At present, there have been some successful development cases based on UXR 2.0 SDK. At this press conference, Huang Yanyan, founder of Heyue Technology & CEO, brought the strategy game "fingertip War", a 20-day 3D game based on UXR 2.0 SDK.

By embedding the RK Hand parameters in the gesture SDK, we can quickly set the far-field interaction, near-field interaction, gesture Mesh rendering and other operations of the game characters, and can also customize the gesture processing of the position and posture information of the opponent and bone.

At present, the AR labs in Rokid Station Pro, such as "Mobile Cloud VR", "God's hand" and "Dart Competition", are also created by developers based on UXR 2.0 SDK, which is refreshing and has a very good experience.

Average annual budget investment of 10 million yuan

Build an all-round support system for developers

Fully aware of the power of developers, Rokid continues to launch new developer solutions, hold top events and event salons in the industry every year, build an omni-directional support system, and continuously empower developers while building software and hardware development capabilities for developers.

"Rokid is absolutely sincere to developers." Zhu Mingming, founder and CEO of Rokid, has publicly expressed his support for developers many times, and revealed that Rokid spends at least 10 million yuan on developers' ecological construction every year.

Rokid supports developers in the hardware prototype, algorithm capability, development support, marketing and other aspects of the "Ruoqi Space Station", which is tailored to developers.

In the past two years, Rokid has held a number of top competitions in the industry to encourage developers to give full play to their creative space.

Rokid's first global AR application development competition, jointly held with Sound Network and Cocos, attracted more than 150 developers from all over the world to participate; Rokid's first University XR content creation Competition, more than 10 universities in the United Nations, "College Competition + AR course" double empowered young students.

The scene of the final of Rokid's first Global AR Application Development Competition

At the Jungle launch on August 26, Rokid announced the establishment of a special AR developer fund to discover and support excellent AR development teams, invite developers to join, and create a rich AR application ecology.

Developers are the key to the continuous development of the AR industry. Through the introduction of new prototype policies and benefits, Rokid hopes to encourage more developers to work with Rokid to build the future of AR.

AR Ecology 2.0 stage

Who will create the popular style in the era of spatial computing?

With the reform of human-computer interaction, the ecological field of AR has entered the second stage-the dispute between system software and ecology.

After the release of Vision Pro this year, Apple used its new space operating system VisionOS as its core ecological platform to recruit AR developers around the world.

Apple has built an independent ecological camp with its hardware barriers, but it also means that in a closed ecosystem, Apple's hardware production needs to be strong enough to attract enough players.

On the other hand, Android AR Open Ecology is also starting to make a difference. In China, AR manufacturers, represented by Rokid, as the connectors of the platform, are building an open and prosperous ecosystem.

Rokid AR Studio supports the Unity engine and OpenXR standards, as well as the MRTK interface, making it easy for developers to develop portable application content. In addition to 3D apps, Rokid AR Studio is also compatible with Android 2D ecosystem, and most popular Android apps can be used smoothly on Rokid AR Studio.

The future personal space computing platform, ecology is the major manufacturers "volume" direction.

From hardware to software to funding, Rokid will, as always, support developers in all aspects and build a prosperous ecosystem. Developers around the world are welcome to explore AR with Rokid and go to the sea of stars.

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