Shulou(Shulou.com)11/24 Report--

Nowadays, when choosing Apple products, consumers will not only pay attention to the products, but also place orders in various channels, such as price, quality, service and experience. In order to continue to explore the mode of cooperation between brands and channels, expand and deepen cooperation, JD.com and Apple brands are also carrying out more cooperative innovation.

On September 6, JD.com A + member limited time to launch new rights and interests, search for "A + member" in JD.com App, and open Apple products JD.com self-operated flagship store A + member can receive free 12-month iCloud+ 50GB members with a value of 72 yuan. This is the first time that Apple brand has authorized iCloud+ cloud space to dealers as members' rights and interests, reflecting once again the deep cooperative relationship between JD.com and Apple brand.

ICloud + is Apple's official paid subscription service, which can provide additional storage space for backing up photos, videos, files and other materials, and access them on various Apple devices. It can also use hidden email addresses and HomeKit security videos and other features to enjoy a private interconnection experience. From now on, whether it is a new JD.com A + member with 99 yuan or JD.com A + member renewal when it expires, you can get free 50GB iCloud + cloud storage space for 12 months at JD.com 's self-operated flagship store of Apple products, with a total value of 72 yuan.

Introduction to Apple official website iCloud +

In addition, A + members now have the opportunity to draw the priority option for designated Apple products, receive a 50-yuan stack coupon per month, enjoy the exclusive price of hundreds of products, designate 6-phase interest-free Apple products, a 10-yuan App Store recharge card per month, 50% discount maintenance from the original factory, change the rights and benefits twice a year, and return the cost immediately after opening the card, so that fruit fans can exchange new Apple products with a more economical and worry-saving experience.

Nowadays, the impact of services on the purchase decision of 3C digital products has become increasingly prominent, and more and more users will consider the convenience of services in the future during the purchase period. JD.com and Apple, as channels and manufacturers-- two important providers of 3C products and services, are also constantly improving service rules and service standards, and are also committed to launching a variety of innovative value-added services, so that the service can be extended to the whole life cycle and improve user satisfaction.

In fact, since JD.com became the first authorized distributor of online Apple in China in 2015, JD.com has repeatedly become the first precedent channel for Apple brand authorization: in 2017, JD.com jointly launched the Apple product JD.com Super Brand Day for the first time, setting a new record for the daily turnover of JD.com super brand. In 2018, JD.com joined Apple to create a global online exclusive strategic service project for Beijing to enjoy worry-free exclusive strategic service, which became an exclusive online channel for the pre-sale of iPhone products on the official website. In 2019, JD.com 's super experience store in Chongqing welcomed the arrival of Apple, becoming the largest offline APR store in the country. In 2023, Jingdong 618Band Apple brand first joint online authorized dealers to make a special TVC, Apple authorized distributor logo for the first time to deeply authorize. In this series of in-depth cooperation, JD.com and Apple fully excavate the competitive advantages of the two brands, go deep into the genes of brand development, and bring consumers a better experience.

This year's Apple autumn new product launch is coming, I believe that in the depth of cooperation between the two sides, will also bring consumers more surprises on the purchase experience.

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