Shulou(Shulou.com)11/24 Report--

On September 6, XREAL, a well-known global consumer AR glasses brand, officially launched a new series of XREAL Air 2 products for the Chinese market. Not long ago, they just announced the good news that the global sales of the previous generation of XREAL Air exceeded 20W, and as a sequel to the popular AR, the launch of the XREAL Air 2 series naturally attracted more attention.

This new Air 2 series includes two AR glasses:

Benchmark AR glasses-XREAL Air 2, which is comprehensively upgraded in the core dimensions of display, comfort and audio.

On the basis of Air 2, we innovate and add electrochromic technology to adapt to different light environment, and realize the flagship AR glasses-XREAL Air 2 Pro, which is suitable for all scene and all weather.

In addition, XREAL Air 2+XREAL Beam's "XREAL AR space screen set" is also online, which can bring you a more convenient and immersive movie game experience in the era of space computing.

Among the three products, XREAL Air 2 sells for 2599 yuan, with an initial price of 2499 yuan, and a XREAL AR space screen set costs 3398 yuan, with an initial price of 3298 yuan. Both will be on sale at 9:00 on September 6 and will go on sale on September 12. The XREAL Air 2 Pro will be sold at 2999 yuan and will be available for pre-sale at 10:00 on September 19, with an unknown date for sale.

Due to the success of the previous generation of XREAL Air, people will naturally have higher expectations for the sequel, so can the new XREAL Air 2 series catch up with such expectations?

Three major upgrades, a major breakthrough, XREAL Air 2 series is not easy. First of all, we need to know what the upgrade highlights of XREAL Air 2 series are.

The standard version of XREAL Air 2 glasses, based on the accumulation of aesthetic design language and technology, has been upgraded around the three core experience points of "display, ergonomics and sound quality" AR glasses.

In terms of display, when we used AR glasses in the past, we often felt that the picture was partial to color, distortion and lack of dark details, resulting in a sense of vertigo after wearing it for a long time.

The XREAL Air 2's global premiere is equipped with Sony's latest 0.55-inch Micro-OLED micro display, which reduces screen size and increases pixel density by 21% to 4032ppi, featuring high definition, high contrast, wide color gamut and high speed responsiveness. At the same time, XREAL Air 2 is equipped with the upgraded "Hong Ruiying" optical engine 3.0, which calibrates color accuracy and gamma2.2 one by one.

It is worth mentioning that XREAL Air 2 and Air 2 Pro have also obtained T Ü V Rheinland color standard certification, making them the first XR equipment in the world to achieve this certification. In the Rheinland T Ü V color standard test, XREAL Air 2 Pro color standards both achieve Δ E (Delta-E) < 3.

In other words, you can use XREAL Air 2 to see more natural and exquisite, high-definition colorful pictures, especially when watching movies, you can enjoy more authentic picture effects, and even visual workers with high color requirements can also use it to connect to mobile phones and computers to temporarily handle some professional work.

In ergonomics, the core goal for AR glasses is lightweight and comfort. The XREAL Air 2 has undergone seven ergonomic upgrades, such as the introduction of magnesium alloy beams, shell ultra-light plastic particles and other new materials to reduce the fuselage weight by 10% to 72g (excluding nose braces), setting an industry record. At the same time, it makes the front and rear weight ratio of the fuselage close to 50: 50, thus reducing the load-bearing sense of the bridge of the nose and making the pressure distribution more balanced.

In other details, XREAL Air 2 newly customized the "zero pressure air cushion nose support", increased the length and soft elasticity of the legs, reduced the thickness by 10%, redesigned the myopic frame, and so on.

Generally speaking, XREAL Air 2 brings the comfort of AR glasses to a new level. Even if you wear XREAL Air 2 to watch a movie for more than two hours, you will not feel the pressure on your nose and ears as you did in the past. Instead, you will feel as if you have nothing.

In terms of sound quality experience, XREAL Air 2 is equipped with the new X-Spatial Sound 2.0 secret space sound field scheme.

Before ‎, we used AR glasses to watch movies and chase dramas. If the voice was a little louder, it would be easy for people around us to hear, disturb others, and it would be easy to die. In the X-Spatial Sound 2.0 scheme, XREAL Air 2 brings a more surging and immersive three-dimensional sound field through larger superlinear loudspeakers with virtual bass and DRC dynamic loudness adjustment algorithm modules. At the same time, the superlinear loudspeaker adopts an open rear cavity design, supplemented by the principle of phase superposition to prevent sound leakage, which greatly improves the privacy of listening.

In this way, people can watch movies on XREAL Air 2 when there are too many people, don't wear annoying headphones, make video calls with others at work, and don't have to worry about what they are saying to be heard by the people around them.

As for the XREAL Air 2 Pro, on the basis of XREAL Air 2, the biggest point is that it is the first AR glasses in the world to realize the mass production of electrochromic technology.

In the past, when we used AR glasses, we were easily affected by complex ambient light, such as when the surrounding light was too strong, or when there was light pollution, the picture experience was greatly affected.

The electrochromic technology added by XREAL Air 2 Pro can adapt to the light environment of any time and any scene by manually adjusting the light transmittance of the lens, ensuring that the picture is always bright and high-definition, making it possible for all-scene and all-weather use of AR glasses.

Specifically, the electrochromism of XREAL Air 2 Pro also has three intensity adjustments, namely, home mode, travel mode and outdoor mode, to help you adapt to different lighting scenes. For example, when you want to play some AR games in an outdoor open place, the strong sunlight outside in the past will make the picture look very unclear, but you can turn on the "outdoor mode" with XREAL Air 2 Pro, which can adapt to the 0-100000lux range, which not only does not affect your observation of the situation around you, but also can get a clear and bright picture. At the same time, the response time of this kind of adjustment is less than 100ms, it can be adjusted immediately and change color instantly, and the function maturity is very high.

In addition, it is worth mentioning that with the launch of XREAL Air 2, the space computing terminal XREAL Beam, launched in June this year, has officially entered the testing stage for the pre-installed AppP function.

These three leading meanings make the XREAL Air 2 series hold up expectations according to CINNO Research statistics, Q2 domestic consumer-grade AR sales in 2023 were 52000, an increase of 251% over the same period last year and 19% month-on-month growth. With the help of policy, capital and many industrial ecology, AR is entering a period of rapid development in the consumer market.

On the consumer side, experience is the final indicator of whether a product is good or bad. Consumer-grade AR, no matter the product or the market level, is not yet mature, especially in the product experience, there is room for further improvement in terms of display effect, wearing comfort, richness of use scene and so on.

CTOnews.com believes that the release of the XREAL Air 2 series has achieved industry leadership in at least three levels, driving the industry to maturity and improvement.

First of all, XREAL Air 2 has achieved the lead of a new generation of space giant screen life, because it goes a step further in the on-screen display effect, overcomes the old problems such as color deviation and dark display, and has the lightest and most comfortable AR viewing experience in the industry, which will undoubtedly continue to accelerate the overall popularity of consumer AR.

Secondly, XREAL Air 2 Pro takes the lead in all-weather and full-scene application of AR glasses. As the world's first mass-produced electrochromic AR glasses, it solves the restrictions of light conditions on the use of AR glasses, so that everyone can have a bright, high-definition AR picture experience at any time and in any light environment, greatly expanding the use of AR glasses.

The third leading is that the XREAL AR space screen set leads the consumer AR in the space screen.

We know that spatial computing is the core direction of AR development, and XREAL AR spatial screen kit brings you a transitional experience from AR viewing to spatial computing. It provides you with an AR spatial screen that connects everything and is defined at will anytime and anywhere. Through hovering, head, and floating window three screen casting modes, it brings a more stable, freer, more adaptable space projection experience.

The three leaders of XREAL Air 2 series not only solve the common pain points of AR products, but also conform to the next development direction of consumer grade AR. I believe it is enough to meet everyone's expectations for a sequel of star-rated AR glasses.

And the play of XREAL can play such a leading role, naturally can not be separated from their persistent R & D investment in the field of AR.

For example, in terms of key displays, XREAL has been focusing on the research and development and polishing of AR optical display solutions since 2017. in 2020, they established the world's first optical engine research and development and mass production base in Wuxi, taking the lead in realizing self-development and self-production of optical modules, so that optical display can be fine-tuned with full-link, integrated software and hardware.

In addition, they also have the world's leading space-aware algorithm and EIS electronic anti-shake algorithm, the industry's first concept of connecting AR glasses with existing smart terminals (such as smartphones, game consoles, personal computers, smart cars, etc.), and the first to launch an ultra-light and fashionable AR glasses brand that consumers can wear on a daily basis.

Strong technical research and development has brought excellent product performance to XREAL, which has established their extremely high industry status. The most direct evidence is sales. According to the AR / VR report of IDC 2022, the total sales of XREAL was 98000 units, an increase of 717% over 2021, ranking first in global AR glasses industry shipments in 2022.

And "first" often bears the important responsibility of leading the industry towards a more perfect product experience and a more prosperous industrial ecological development. from this point of view, the release of the XREAL Air 2 series has not only achieved the improvement of its own product strength, but also undoubtedly paved the key guiding stone for the industry to move forward.

It allows us to see that consumer AR once again take advantage of the wind to fly higher into the sky.

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