Shulou(Shulou.com)11/24 Report--

The development of technology is always faster than we can imagine, from smartphones to VR experience, from digital peripherals to wireless headphones, these 3C digital products that bring together cutting-edge technology can always attract a batch of "enthusiasts" to consume or even collect for them. But for the digital technology industry, product iteration is very fast, and even enthusiasts tend to prefer trendy and practical new products. We can't help thinking about the challenging stock market era. Where will the dynamic development of consumer electronics technology go?

On August 28, focusing on the new life scenes of young people, the autumn launch of Baseus Beisi's full-scene digital life with the theme of "Young is practical and beautiful" released a series of new digital products linking people's travel, office, entertainment and other scenes, providing a new answer for the future development of the industry: more subdivided scenes, more refined needs, and more practical technological aesthetics. The successful holding of this conference will also release new potential energy in the digital field and bring new opportunities for brand development.

Years of deep ploughing in the field of consumer electronics, constantly driving the innovation of digital life

Since its inception in 2011, Baseus Beishi has enriched users' new digital life from mobile phone accessories to mobile digital and intelligent hardware, from design innovation to technological application innovation, and from individual product creation to full scene coverage. Baseus Besi has always maintained the traction of "user needs" and the goal of "helping users solve problems". At the beginning of the conference, he Shiyou, founder of Baseus Beishi, gave an interpretation of the brand's deep cultivation in the digital field for many years.

Over the past 12 years, Baseus Beth has made continuous efforts around the actual use of users, and has gradually realized the leapfrog development from technology leadership to brand leadership, which is further confirmed by the recognition of technical awards. Before the deadline, Beth has won more than 140design awards and more than 2500 patents at home and abroad. This process just conforms to the changing trend of user demand under the upgrading of consumption. On the other hand, industry data show that Beth brand rechargeable products continue to occupy the first place in the subdivision of e-commerce platforms such as Tmall, JD.com, Douyin, etc., which shows that consumers highly approve of Beth's products.

In 2023, while focusing on the scene to create products, Baseus will take "practical and beautiful" as the design concept, take "practical" technological innovation and "beautiful" design as the driving force, and continue to lead the technological change of consumer electronics. At the same time, Baseus Beisi's insight into the digital technology industry has always been at the forefront. This conference focuses on office electronics, entertainment life, and outdoor travel as the core to expand and explore, with the aim of building a future full-scene digital life for users.

Construct the whole scene with practical technology and lead a new round of industry change

Baseus Beisi's construction of digital life in the whole scene is consistent with the needs of users.

Take the office scene as an example, imagine what kind of products can make work more convenient and efficient? From the demand side, this seems to be an addition problem, both to meet the charging needs of mobile phones and the efficient operation of computers. As a result, the desktop power consumption scene becomes numerous and messy, but the Digital GaN gallium nitride intelligent desktop charger 3C+A+DC 240W launched by Baseus Beth at this press conference can not only reduce users' sense of unknown in the process of using electricity, but also use an intelligent HD display screen to achieve power visualization. It also greatly improves the aesthetics of the entire desktop. As a leader in the charging field, Beth always insists on bringing high-end technology to a wider range of users, enjoying a series of 13-in-one HUB docking stations, having 13 universal expansion interfaces and being able to operate synchronously with multiple threads, powerful specifications and configurations to meet the different needs of users in scenarios, so that the office experience has a qualitative leap.

With the continuous extension of the office boundary, the application scenes of digital technology products are becoming more and more abundant, among which music, film and television, games and other entertainment scenes occupy a high position. Around this scene, Baseus Beth laid out a series of audio products, Bowie M3 semi-ear adaptive noise reduction TWS true wireless headphones, intelligent adjustment of noise reduction effect, the maximum depth up to-30dB, the aesthetic appearance of round headphones, highlighting the beauty of technology and technology. Beisi's audio products not only bring major upgrades and breakthroughs in acoustics, but also maintain high standards for "beauty" in appearance, bringing users a truly "fresh" feeling.

In addition, if you are in a travel, business trip, commuting and other travel scene, portable and practical will become the first choice. Baseus Beth offers many surprises for the innovative products launched by the travel scene: Blade2 digital display fast charge mobile power supply 12000mAh 65W, almost only the thickness of 1cm, compact and portable, as the first interactive digital fast charge mobile power supply of Baseus, it can accurately manage various states through mobile phone App control. Of course, the travel scene is not without the car perimeter, so Baseus Beth also launched the PRO series of car chargers, MagPro car brackets and other products, which brings convenience and comfort, but also continues to improve the quality of life of users, forming a scene to guide users, users choose the brand of the virtuous circle.

Starting from the scene, it has always been the characteristic and advantage of Baseus. "We insist on starting from the most real use scenarios of users, deeply linking users' core needs, and then presenting them in a serialized product portfolio to comprehensively solve users' pain points in different scenarios." A representative of Baseus Beth's product manager said at the press conference.

However, it is obviously not enough to focus on scenes and technology. with the richness of consumer needs of Generation Z, the aesthetics of product design has become the focus of many brands. So Beth took the lead in putting forward the core concept of "being young is practical and beautiful", so that both inside and outside the industry pay attention to the emotional integration of space scenes and practical aesthetics to meet the value needs of young people.

In the era of the rise of appearance economy, practicality is no longer the only demand, taking into account the combination of technology and aesthetics, so that users not only feel the beauty visually, but also feel the core of beauty in the experience, which is the secret for the brand to go further.

Adhere to the needs of users as the core, and continuously improve the competitiveness of the industry

The continuous innovation of products with the concept of "practical and beautiful" is the fundamental reason why Baseus Beisi can stand out in the Red Sea market. When other brands operate around the rhythm of the mainframe factory, Baseus Beisi combines its own brand characteristics to gain insight into the deep-seated needs of users, continues to develop "epoch-making" innovative products, and forms a matrix with family-based products, allowing users to accurately link with the scene and feel the extraordinary experience brought by intelligent interaction.

Baseus Beth has now anchored the three core scenes of "office electronics, entertainment life and convenient travel" for extension and exploration, which is a new journey that Baseus Beth started in 2023. In the future, Baseus Beisi will continue to explore new application areas, strengthen cooperation with upstream and downstream supply chain, technology and channels, focus on "practical and beautiful" brand proposition based on user needs, continue to make efforts in the field of mobile digital and intelligent hardware, and bring users a more intelligent, efficient and convenient way of life to achieve full-scene digital life.

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