Shulou(Shulou.com)11/24 Report--

800V has become standard for BBA.

Author | Chumen Cao Tingting

As soon as Tesla's new Model 3 comes on the market, he has to face a player who can fight.

Today, Mercedes-Benz unveiled a new all-electric car, the CLA-class concept car, at the Munich auto show.

Although it is still a concept car, Mercedes-Benz generously announced its internal and external decoration and many parameters this time. The mass production version is expected to be launched in 2024 and will be the first to be put into production at Mercedes-Benz plants in Germany, Hungary and Beijing.

As an entry-level pure electric model, the CLA-class concept car is based on Mercedes-Benz's new modular architecture (MMA) platform to build the first product, but also landed a lot of VISION EQXX concept car technology.

So in this car, you will see a series of innovations in software and hardware of Mercedes-Benz, such as 800V electrical architecture, self-developed operating system, 750km long range and so on.

Source: the configuration level of Mercedes-Benz has reached or even exceeded that of many new power car companies. When luxury giants start to wake up, can some nascent luxury brands feel better?

01. The "1-liter car" of the streetcar era in the previously exposed test spy photos, the profile of the new car looks very much like the fuel version of CLA.

Source: Auto Express, however, after the final announcement, the design of the CLA-class concept car will still be refreshing. The front face uses a shape similar to that of EQ, and the enclosed middle net incorporates a large number of LED light sources, and it is all composed of Mercedes-Benz "trigeminal star" emblem and dynamic star emblem.

The front face is a bit cute through the LED lamp belt extends from the front to the top of the wheel arch, and connects the headlamp groups on both sides, adding a three-dimensional lighting effect and supporting a variety of welcome lighting effects.

Source: Mercedes-Benz's most recognizable headlights are the redesigned headlamps, the three-pronged star emblem LOGO-shaped headlights, which make the new car look very cute. After the lights are connected, the visual effect is even more milky.

It is strongly recommended that the mass production car leave the design of this headlight group intact copy.

Like the fuel version of the CLA, the CLA concept car features a sedan design with 21-inch wheels and hidden door handles to effectively lower the visual center of gravity and reduce wind resistance.

Source: Mercedes-Benz body side overall lines are smooth, shoulder line runs from the front to the rear, with long wheelbase, short front suspension, long front design, full sense of movement.

The rear of the car uses the same design as the front face, with star-shaped taillights surrounded by lights, with the glowing three-pronged star emblem LOGO.

Source: Mercedes-Benz is worth mentioning that the concept car is also equipped with a glass roof with Mercedes-Benz classic dynamic star emblem.

The interior emphasizes the design of high-tech interior, CLA concept car owners play luxury and technology, and continue the concept of VISION EQXX concept car, using a large number of recyclable materials.

The suspended MBUX super screen follows the mini-LED technology of the VISION EQXX concept car, while the design of the air outlet of Mercedes-Benz classic turbine air conditioning appears in the way of digital graphics, but from the air outlet to the temperature display and control, and the real air outlet is hidden behind the screen.

Source: Mercedes-Benz in addition, the suspended central handrail also integrates a wireless charging board with a transparent design and a luminous cup holder with three-dimensional sheet trim.

Another highlight of the interior is a transparent display area under the center console-the new Mercedes-Benz operating system MB.OS, based on a new software-driven electronic architecture and a newly upgraded 5G communication module.

Source: Mercedes-Benz motor heavy rare earth content close to 0% officially announced that the CLA concept car in WLTP operating conditions, the maximum range of more than 750km, 100 km power consumption of only 12 kilowatt hours. In terms of gasoline, it consumes only one liter per 100 kilometers, so this car is also known as the "one-liter car" of the Mercedes-Benz electric era.

Source: the Mercedes-Benz CLA-class concept car will also use an electric drive system independently developed by Mercedes-Benz and an 800-volt electrical architecture, offering two battery system options.

The entry-level models will use lithium iron phosphate batteries and, for the first time, use adhesives instead of bolts to secure the cell module, while high-end models will use silicon oxide anode batteries.

In addition, the content of heavy rare earths in the new car's permanent magnet synchronous motor is close to 0%, which is much lower than before, and the production of cells and cathodes are carbon-neutral, thus reducing the carbon footprint of the battery by 40%.

Source: Mercedes-Benz benefits from the 800V high voltage of the MMA platform, which can achieve 250kW high-power DC fast charging, which can increase the battery life of the 400km in 15 minutes.

Goodbye, EQ Mercedes-Benz CEO Kang Linsong revealed that the CLA-class concept car is the forerunner of the new Mercedes-Benz new generation electric car. In the future, based on the CLA concept car, the family will also produce four models, including a four-door coupe, a hunting sports car and two SUV models.

Source: Mercedes-Benz obviously, this is a big bet after the EQ series on the road to electrification. Judging from the actual configuration, the sales of Mercedes-Benz electric cars seem to be saved.

Before the performance of the EQ series can only be said to be indescribable, at the beginning of the establishment of the EQ series, the internal positioning of Mercedes-Benz is side by side with AMG, smart, Maybach and so on. And over the past few years, Mercedes-Benz has invested a lot of resources for the EQ brand, that is, to achieve the strategic goal of full pure electrification by 2030, but the result is not satisfactory.

In 2022, a total of 2.0439 million new Mercedes-Benz passenger cars were delivered worldwide, of which 117800 were pure electric models, accounting for about 5.8% of total sales, an increase of 124% over the same period last year.

Source: even though Mercedes-Benz's electric car sales soared by more than 100% year-on-year, compared with Tesla and domestic "Wei Xiaoli" and other new forces, only 120000 vehicles is still not a success.

So it can be seen with the naked eye that the former fuel vehicle luxury giant began to be passive in the face of the new energy wave.

Earlier this year, it was announced that Mercedes-Benz would cut the EQ series, and Kang Linsong said that as the product line was increasingly dominated by electric models, the EQ brand was superfluous.

Source: Mercedes-Benz at the time, several German media reported that the new compact car that Mercedes-Benz plans to launch in 2024 will be based on Mercedes-Benz's new pure electric platform, the MMA platform, and will no longer use the EQ name. The CLA-class concept car born on the MMA platform unveiled at the Munich International Auto Show also proves this point.

According to the plan, Mercedes-Benz will invest more than 40 billion euros in pure electric cars between 2022 and 2030, plan to achieve the same profits as fuel cars in the electric car market, and launch a VISIONEQXX concept car with an actual range of more than 1000km next year.

Mercedes-Benz said that if market conditions permit, Mercedes-Benz will achieve a full transition to pure electrification in 2030, and it is expected to stop selling fuel cars in the European Union as soon as 2030 and no later than 2035.

03, BBA focus on 800V in addition to Mercedes-Benz, two other established luxury giants Audi and BMW also launched blockbuster all-electric models during the Munich auto show.

Audi's new medium-and large-scale pure electric SUV model Q6 e-tron, which is based on Porsche's high-end PPE pure electric platform, will be imported to China next year and then listed domestically.

The new car is equipped with 100kWh battery, and like the CLA-class concept car, the Q6 e-tron is also built on the 800V platform and can achieve a maximum charging speed of 270kW. It takes about 30 minutes to charge from 10% to 80%.

Interior decoration is to focus on the creation of luxury technology, the central location of the double screen design is very eye-catching, it will be built-in personalized digital interconnection experience.

At the Munich auto show, BMW will also unveil its MINI brand's first pure electric product, the MINI Cooper, as well as the BMW new-generation concept car.

Source: BMW's new electric MINI Cooper, as the first pure electric product of the next generation MINI family, its arrival announces the official opening of a new stage of electrification of the MINI brand. According to the MINI brand's electrification strategy, 50 per cent of the electrification will be achieved by 2025 and 100 per cent by 2030.

BMW new generation concept car BMW Vision Neue Klasse, based on 800V electrical architecture, using a new design language, the car machine has a new user interface and human-computer interaction concept.

The new generation concept car highly restores the design of the BMW i Vision Dee digital emotional interaction concept car, the polygonal double kidney grille is combined with the ribbon headlamp group on both sides, the interior is added with a breathable lattice light belt, and the design of the rear compartment is short and compact, and the lamp group echoes with the front of the car.

According to the plan, the new generation concept car will be produced in 2025, and six new cars will be launched in the next two years.

You can see that at the auto show on their doorstep, BBA began to show off its muscles in the field of electrification. However, who can take the lead in the next round of competition still has to use the data to speak.

Source: according to Mercedes-Benz's performance in the first half of the year, Mercedes-Benz's global sales of pure electric models were 102600, up 121% from the same period last year; BMW's global all-electric models were 152900, up 101.5% from the same period last year; Audi delivered 75600 pure electric models, an increase of 51.2% over the same period last year.

BMW delivers the best, with electric cars accounting for 20% of BMW's new cars, while Mercedes-Benz has the highest year-on-year growth, while Audi is lagging behind.

In fact, in the global electrification wave, public opinion has long been firmly occupied by Tesla, the transformation of BBA is just on the right track, the pressure can be imagined. Even in the face of domestic newcomers and ideals, BBA seems powerless. That's why Audi is working with SAIC to build electric cars.

Although there is hindsight in the face of electrification, it is certain that the brand of BBA still has great appeal. With the hardware level and software ability catching up, an electric car with luxury brand LOGO can still attract a lot of people.

This article comes from the official account of Wechat: Superelectricity Lab (ID:SuperEV-Lab), author: Cao Tingting Chumen

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