Shulou(Shulou.com)11/24 Report--

From September 1 to 5, the 99th International Consumer Electronics Show (IFA2023) was held in Berlin. User-centered, scene-driven, innovative launch of intelligent high-end high-quality household appliances, Hisense and other Chinese enterprises attract global attention. While presenting top multi-scene display solutions to consumers around the world, Hisense also brought its own new TV category, the first art TV 55R7K, which attracted a hot audience on its debut.

At the IFA exhibition, Hisense Art TV's warm leather, skin-feeling fabric and seatable free design appearance attracted millions of fans of bilibili in Germany to clock in and make them say they want to move back home.

"when you are free, it is a work of art and a family entertainment center." the unique paper-like screen display of Hisense Art TV makes the color of the picture more faithful to the art painting. Van Gogh's delicate brush strokes are highly restored, and the amazing effect is liked by CCTV. The super picture expression is inseparable from the ambient light perception, ULED 100-level partition, cinema-level wide color range, and independent subwoofer and other cool techs, Hisense Art TV can bring mobile art and entertainment feast to home life.

As a new product made by Hisense focusing on the trend of home appliances, Hisense Art TV 55R7K's unique design concept and hard core product power are also recognized by the exhibitors. In an interview with CCTV, viewers said that Hisense Art TV is a new and modern way to display works of art, and for young people, it is also an excellent choice to bring works of art home.

The evolutionary trend of TV categories with fire will make families imagine landing in the future.

With the rapid development of smart home, the major TV manufacturers focus on creating an intelligent, scene-oriented and energy-saving future life, and let human future families imagine landing through technological innovation and product iteration.

For contemporary young people, TV is one of the visual centers of the family living room. It is true that the picture quality brought about by the upgrading of display technology is important, and appearance is also a choice that can not be ignored. At present, TV manufacturers are more likely to evolve to the appearance of zero sticking to the wall, "dancing" under the original TV design framework.

Based on the insight into the artistic needs of young people's homes, Hisense already exhibited art TV concept works at the spring product conference in April this year, which was recommended by many domestic science and technology experts and home decoration designers, and the fire TV category evolved to an artistic sense. The official release of IFA 2023 Hisense Art TV means that Hisense Video entered the game with a high profile, leading the transformation of home aesthetics. From the feedback of online and offline exhibitors, it is expected to become the next popular style scene trend product.

From the ULED X high-end picture quality technology platform to the world's first 8K laser display technology, to innovative art TV product writing scenes, Hisense TV has always been driven by technology and user scenes, continue to provide global users with more top and diversified display products, showing a better life, leading the global trend of high-end images.

It is reported that the atmosphere home decoration must be included in the single Hisense Art TV R7, which fully opened the appointment at 20:00 on September 1 in Tmall, JD.com, Douyin and major home appliance stores.

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