Shulou(Shulou.com)11/24 Report--

Acer won 12 awards in the 2023 Red Dot Brand and Communication Design (Red Dot Brand & Communication Design Awards) award. This year's award-winning works include advertising, film and animation, packaging design, websites and digital solutions.

Among them, the creative videos of Predator Shengdun X e-sports desktops, Acer Future Chromebook 514, TravelMate Navigator P614 business notebooks and extraordinary S3 high-energy notebooks all won awards in the film and animation categories; "# SayangBumi" online video and Acer's latest corporate short film "A Journey to a Better Tomorrow" won the film design award. In the category of packaging design, the packaging of Acer Future Mouse and Predator e-sports headphones was affirmed with the design concept of beauty and environmental protection; the interactive Predator Hideout website was favored by the jury of Red Dot web design category because of its unique and fascinating concept; and the "Acer Day:#MakeYourGreenMark" activity provided remarkable results for Acer's brand image building with novel communication methods. In addition, Acer Earth Mission applications and ebiiGO supporting applications have won awards in the digital solutions and interface design categories for intuitive simplicity and the concept of promoting sustainable living.

Since 1993, the world-famous Red Dot Design Award: brand and Communication Design encourages designers and enterprises to submit project works to the international jury. By awarding awards to praise the creative activities and works participating in the competition, and to enable the brand and project to gain popularity and credibility in the international design community. The following are Acer's award-winning works.

The unique call mode of Acer Day:#MakeYourGreenMark activities, combined with innovative promotions, corporate social responsibility partnerships and entertainment elements, has successfully strengthened Acer's corporate image of sustainable development. In order to achieve its goal of having a positive impact on the environment, Acer launched a campaign to donate plastic waste to exchange tickets for the Philippine "Green Mark" concert, and invited many well-known Filipino artists to help promote the need for sustainable action. The funds raised will be used to plant 5401 trees, help forest restoration, and donate more than 20 tons of plastic to a non-profit environmental protection organization for reuse.

The "# SayangBumi" campaign, which means "Love the Earth", aims to attract more people to pay attention to environmental issues and to encourage active participation in the face of environmental challenges. The # SayangBumi online video series invites well-known Indonesian creator Ricky Santoso to visit three scenic spots in Indonesia to talk about the environmental protection initiatives and local wisdom of the region and encourage everyone to protect these beautiful places together. Acer has taken the initiative to promote the benefits of recycling and nature conservation to locals, and donated a future version of Acer's lightweight and environmentally friendly computer to demonstrate Acer's commitment to protecting the planet.

Acer corporate image video A Journey to a Better Tomorrow, through the video to bring Acer's core values to the daily lives of people from different cultural backgrounds, showing Acer's corporate spirit of unremittingly pursuing goals and making the world a better place. In addition, Acer's corporate image video incorporates humanized elements and innovative solutions. With the continuous development of the industry and changes in lifestyle, Acer will strive to create products that help break down barriers between people and technology while maintaining the core concept of sustainable development.

Acer Earth Mission applications hope to enable more people to have a positive impact on their environment and themselves through their own actions. In order to implement the original intention of this digital program, Acer encourages employees and partners to develop environmental habits through applications for at least 21 days of daily actions, and to help users maintain green habits through friendly software interfaces and games and incentive mechanisms. During the 2022 event, more than 7400 participants responded, with an average of environmental protection every 30 seconds, resulting in a total reduction of 160t of carbon dioxide emissions.

The ebiiGO app hopes to help Acer's e-bike users start riding anytime, anywhere. Like the ebii intelligent electric bike itself, ebiiGO makes it easy for users to browse many innovative features by carefully designing a modern user interface, such as real-time route planning based on artificial intelligence computing, anti-theft solutions, monitoring functions, cycling dashboards and aids for seamless and safe city travel.

Acer's future environmentally friendly universal mouse packaging not only shows Acer's innovation in packaging design, but also reflects that Acer's pursuit of sustainable development has gone beyond the product category. Mouse packaging combines functional, multi-purpose and environmental protection concepts, easy to assemble egg-shaped structure patent design, in the process of transportation and warehousing can protect different types of mouse products from damage. The packaging made of recycled paper has natural color and pulp-like texture, and the unique aesthetic feeling emphasizes the importance of sustainable development.

Marauder's redesigned headphone package not only provides players with a better experience, but also demonstrates Acer's commitment to protecting the environment. The new Predator headphone packaging design can significantly reduce the use of paper in the assembly process, while ensuring the protective performance of the packaging. In addition, it can be turned into a practical earphone frame after unpacking, and the modern triangular design fits with the fashion style of the Marauder brand.

The video of Acer's future Chromebook 514 products shows the design of notebook computers and embodies the core values and sustainable development spirit of Acer Earthion (Earth Mission). The reusable materials and nature elements in the video are transformed into equipment parts and recyclable packaging materials, symbolizing Acer's innovative approach of giving "secondary life" to wastes from a series of environmental protection products in the future. I hope to inspire more people to contribute to the environment.

The storyline of the Predator Sheng Shield X product video originates from the sci-fi design of e-sports desktops and depicts a complex spaceship that will sail in a challenging universe and meet the needs of crew and users. The scenes and symbols in the video highlight the powerful performance, advanced cooling systems and DIY parts contained in the Predator's ingenious chassis.

Acer extraordinary S3 high-energy laptop video to convey the extraordinary series of slogans "Indulge Your Eyes", the integration of dynamic visual effects, bright colors and eye-popping graphic design, showing the expectations of extraordinary notebook users for the OLED screen At the same time, it emphasizes the portability of this series of notebook computers, which can meet the extensive needs and personality expression of users, and show its powerful hardware and advanced software functions to improve the ease of use.

The Acer TravelMate Voyager P614 product video is inspired by TravelMate Navigator's 30-year history of providing high-quality experience and technology to professionals and enterprises, with black and gold as the background colors, presenting the product's exquisite design and gold standard features, such as high-performance processor, Dust Defender dust removal technology, compatibility and important security features of 5G network, to enhance the overall experience of users in mixed office mode.

On Predator Gaming Hideout, players can take risks in a virtual environment with the role of the Predator family and explore the mysteries of it. The site is designed for gamers and enthusiasts to provide players with an immersive first-person gaming experience through simple point-and-click navigation styles, interactive elements and challenges to be explored. each click has the opportunity to learn more about family members from micro-movies, browse product information and features, and download exclusive pictures.

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