Shulou(Shulou.com)11/24 Report--

Recently, Alipay has continued to make efforts on the content side, and a notice released on the official website of Alipay merchant platform shows that a number of incentive policies have been issued one after another for individual creators and MCN institutions within 3 months.

It is understood that the new policy mainly focuses on incentives for creators and incentives based on high-quality content, including the "Alipay creation MCN invitation Plan" and "Alipay creation Talent invitation Plan", which are given cash incentives to MCN and personal talent according to the number of fans on external stations, as well as the "Alipay creation sharing Plan", which gives cash incentives according to the effective broadcast volume of short videos.

The rule of "Alipay creation sharing Plan" shows that as long as the creator's Alipay Life account meets the conditions such as ≥ 100 active fans and ≥ 4 videos released in nearly 30 days, you can join the sharing plan.

According to the official account of Alipay's open platform, 60% of active writers have enjoyed the sharing plan, and some high-quality creators have a monthly income of more than 100000 yuan.

The residency policy shows that there are a certain number of fans on other content platforms and are in line with Alipay's focus on supporting talent and MCN institutions in vertical content races, complete novice tasks, publish high-value content that meets the requirements of the platform, and receive additional cash incentives to move in.

Among them, the incentive amount of individual talent single account ranges from 1000 yuan to 2600 yuan, and that of MCN institutions ranges from 2000 yuan to 3000 yuan. A maximum of 2000 accounts of single MCN institutions can enjoy novice incentives, sorted by the binding time of accounts, on a first-come-first-served basis.

It is not difficult to see that Alipay is taking small steps to accelerate the ecological layout of content, making great efforts to attract high-quality creators, and giving priority to content races that match the minds of App users.

It is reported that the key content categories supported by Alipay include business, financial management, finance and economics, real estate and other pan-financial intelligence, as well as popular content such as gourmet shops and home life, which is more in line with its consistent positioning of digital life platform.

At present, the head talent, including straight men's finance and economics, poisonous tongue movies, half-Buddha fairies, Zhang, and so on, have settled in.

According to public reports and news on the official website: Alipay announced in July 2022 to upgrade its Life account and launched the Life Channel at the bottom of the home page; at the beginning of this year, short videos and live streaming portals were launched on Alipay's home page; three incentive policies were released one after another in May this year.

In addition to the policy, the infrastructure of Alipay live broadcast products has also been accelerated.

At the just-concluded 2023 Alipay Ecological Partnership Conference, Zhu Qinmei, the person in charge of Alipay's live broadcast products, released a live broadcast "explosive product plan". At the same time, he launched the talent broadcast selection center, "Daibao", to support merchant brands to broadcast and sell goods. Also support talent distribution with goods.

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