Shulou(Shulou.com)11/24 Report--

Full-link marketing digitization, how to maximize to seize new opportunities for growth? On August 30, Huawei Futian Innovation Center and three ecological partners jointly organized the "B2B full-link Marketing Digital Forum" in Huawei Songshan Lake. This event is organized by Huawei Yunfutian Innovation Center, and co-organized with Shenzhen Jiatui Technology Co., Ltd., Beijing easy to enjoy Science and Technology Co., Ltd., Beijing Weihao Times Technology Co., Ltd.

This event is mainly aimed at Huawei customer partner enterprises, and nearly 20 enterprises, such as Shenzhen Dibo, Sine Electric, everything Security, Guangzhou Aumar, and so on, are invited to attend together to discuss under the general trend of digital economy, the way of digital upgrading of marketing full link and enterprise development, and to conspire a new pattern of digital marketing.

Enterprise digital marketing has become a trend, and Martech contributes to the new growth.

In order to do a good job in enterprise digital transformation and digital marketing capacity-building services, and to solve the marketing pain points of difficult customer acquisition, identification, transformation and analysis, this event invited Huawei Marketing Cloud Business Development Manager Zhang Ying to introduce Huawei's marketing digital practice course and marketing service integration concept blueprint in detail for enterprise representatives. It also introduces the functions and application cases of Huawei Attendee marketing cloud platform from the aspects of event management, interactive cloud exhibition hall, live broadcast, clue pool management and so on.

Huawei Attendee marketing cloud, based on the B2B digital marketing cloud service suite created by Huawei for 20 + years of global digital marketing practice, realizes the integration of marketing services. Attendee marketing cloud platform supports the establishment of different marketing strategies according to different solutions to help enterprises dig clues through event marketing activities and develop clues through content marketing.

From brand to customer acquisition, digital campaign marketing drives business growth

At present, the market has moved from the incremental market to the stock market, and the digital transformation of marketing is an important part of reducing costs and increasing efficiency. In the process of enterprise digital transformation, digital activity marketing is becoming one of the most effective marketing means for enterprises, and online digital marketing has further solved the problem of propaganda scale and thread. Under the background of digital marketing, enterprises also have higher requirements for brand communication efficiency, customer acquisition efficiency and transformation efficiency. As the industry's leading live broadcast platform and operation service provider, Weihao has brought digital solutions from brand to customer acquisition stage. Zhu Fei, general manager of Weihao South China region, introduced in detail the insight into the strategic trend of digital event marketing and the best practice plan of digital event marketing, covering live audio and video technology capabilities, digital event marketing platform covering the whole journey of marketing, one-stop operation services and a variety of customized solutions.

Everyone sells, build enterprise digital sales arsenal

In the context of today's rapidly changing business situation, the enterprise sales team is facing unprecedented challenges such as highly specialized products, complex delivery process, high unit price, long period, high-cost sales ecology and so on. Plus push, as an enterprise focusing on cutting-edge Martech technology enabling sales, has brought a comprehensive digital sales solution sharing. Zhang Dalian, head of marketing and sales in South China region, discussed in depth the complex sales challenges faced by the enterprise and its unique solutions, with functions including AIgc digital business card, AI intelligent Q & A technology, super sales toolbox, intelligent marketing cloud disk, referral system, etc., to build a closer relationship between customers and enterprises, provide strong support for the sales team and improve sales efficiency.

Digital customer management, AI accompany customers to continue to grow

How to do fine customers, deep market, improve the efficiency of incremental customers and stock customer value management, has become an important issue for the survival and development of enterprises. Digital CRM drives the goal from the two dimensions of management and data. From the perspective of data statistics, enterprise management can use data feedback to achieve the goal, use data to reflect business efficiency, use data to analyze the advantages and disadvantages of the team, and use data to support scientific decision-making, and finally build a visual, manageable and controllable digital management system. As the pioneer of connected CRM, Dianxuan has brought the solution of customer fine management for enterprise representatives. Zhou Sidan, director of the operation center of Dianxuan sales industry, advances in depth from the theory-landing-application-growth of Dianxuan customer digital operation, the practical experience of customer management in the whole value chain and the business logic of continuous growth for many years are disassembled in detail, bringing intelligent and digital solutions to the whole process of marketing, sales, service, ecology and so on.

At the end of the event, representatives of various enterprises exchanged enthusiastically with the distinguished experts on the pain points of the digital transformation of marketing. In the future, Huawei Yunfutian Innovation Center will continue to work with customers and partners to calmly meet the challenges of digital transformation, and welcome more business partners committed to digital transformation to participate.

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