Shulou(Shulou.com)11/24 Report--

On September 1, the 2023 Berlin International Consumer Electronics Fair (IFA) was held in Berlin. The 19th China Household Appliances Innovation Achievement Promotion, sponsored by China Household Electrical Appliances Research Institute, released its annual innovation results, in which Hisense washing machine "Live Water washing Technology" won the annual technological Innovation Achievement Award by virtue of its outstanding performance of "fungal removal" and "live water decontamination".

The 19th "introduction of Innovation achievements of Chinese Household Appliances" has been successfully held in IFA for many years. It is a representative and influential annual event in the field of household appliances in China, which focuses on technological innovation and achievement landing. The award-winning "Hisense Live Water washing Technology" is guided by the new needs of consumers, constantly strengthening the innovation of washing technology and the upgrading of product experience, solving the pain point problem that it is difficult for users to remove fungi for a long time.

It is understood that live water washing technology, through the live water sterilization module, can produce a large number of polyoxygen molecules in the process of washing clothes, thus destroying the protein structure of bacteria, fungi, viruses, mites and other microorganisms, with an sterilization rate of 99.99%! In addition to the excellent ability to remove bacteria, the living water tank can stimulate water activity, form full-time live water, and enhance the decontamination capacity, which can be said to be cleaner besides bacteria. The launch of "Hisense Live Water washing Technology" quickly set off an upsurge of health care in Chinese families, and its first Hisense bright washing machine L5 with the function of "removing fungi" was detonated on the market and was successfully selected into the "2023 Smart Life Technology purchase Guide".

In order to meet the needs of consumers for high quality of life, Hisense washing machines continue to carry out technological innovation and upgrade products and services. Just as "live water washing technology" can effectively solve the pain point of "removing fungi" for users, the landing of Hisense's "drum washing machine vibration noise key technology research and industrialization" project has effectively overcome the stubborn problem of washing machine vibration noise. while bringing consumers a quieter laundry experience, it also opened the reform of silent laundry technology in the industry, and won the Qingdao Science and Technology Progress Award. At present, this technical achievement has been applied to a number of new Hisense washing machines.

With user demand as the core of technological innovation, Hisense washing machine has been fully recognized by the market. The semi-annual report data just released by Hisense Home Appliances show that in the first half of 2023, sales of Hisense washing machine products increased by 34.5% compared with the same period last year, reversing the trend. In overseas markets, Hisense washing machine export growth reached 72.4%, achieving the "every minute there are 3 European families to choose" good results.

Behind the growth of both domestic and foreign markets is the comprehensive innovation brought by Hisense washing machine with high-quality washing solutions, "live water washing", "eliminating vibration and noise" and other original technologies. In the future, Hisense washing machine will adhere to user demand as the core, continuous technological innovation and product iteration, with strong scientific and technological capabilities and leading trend products, occupy the commanding heights of the market and lead the high-quality development of the industry.

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