Shulou(Shulou.com)11/24 Report--

On September 3, the two-day NetEyun Music × 65PARK Camp Music Festival ended successfully in Urumqi, Xinjiang. The purpose of this music festival is to promote the integrated development of Urumqi culture and tourism industry, to create a unique charming music festival + tourism experience. As one of the industry's leading music communities and digital music platforms, NetEase Yun Music has been committed to providing users with diversified and colorful music experiences.

This camp music festival is an important attempt of NetEyun Music in the promotion of music culture. The festival invites 16 groups of Chinese musicians, each group of artists to sing 7-8 songs, nearly 6 hours of carnival, rock, folk, pop and other diverse music integration, bring a variety of audio-visual experience, with the strongest sound waves to the strongest impact on the city. This event integrates music, bazaar, leisure and sports, creating a grand music carnival for everyone.

Many music fans feedback that this music festival is the strongest music festival in Urumqi this year, and the experience of bazaars and camps is also very rich. Some music fans said bluntly about their own experience: "New pants full-court bungee!" as soon as Guo Ding opened the Mac, he felt that NetEase Yun music had been opened, and he had the best music festival all summer! "

Many excellent musicians and bands brought wonderful performances at the music festival, September 2 The music festival invites you to love music like the cat of the landlord who loves life, the girl from the stars-Sinan, the singing walker in the fairy tale town-hidden bars, the master of porridge in rivers and lakes-flower porridge, the mother of MP3-- Nanquan who has been reluctant to delete for those years, Shen Yicheng, who wrote every love letter to you with your heart. Let's go to a summer appointment-the summer invasion project and the national group-Phoenix Legend.

The lineup on September 3rd is equally impressive. A band that is always exploring its boundaries-emoji bank, undefined fake band, Shao Shuai, who tells the story of ordinary people with a guitar, Zheng Runze, music creator of Generation Z, a minority but outstanding Fine band, a synonym for romance-Prism, Guo Ding, a music poet who travels around the stars, and new trousers, which are praised by many foreign media as "the most fashionable band in China".

The festival also set up offline special sign-in points: NetEYun music sky mirror, music review signboard, egg party "airborne" scene to interact with fans, in fugitive Yun Village musicians small stage, NetEase musician training class students sang live, at the same time OPPO and new trousers band Zhao Meng used OPPO new products to clock in comprehensively at the music festival scene, showing the artists' preparation process in front and behind the scenes at the music festival scene.

A few days ago, NetEase Yun Music released its financial results for the first half of 2023, and the platform achieved positive results in both operating profit and adjusted net profit for the first time. In the first half of 2023, the number of monthly active users of NetEase Yun music online music service still steadily increased to 206.7 million, an increase of 13.7% over the same period last year. The number of monthly paid users of online music service reached 41.75 million, realizing the growth of both user scale and payment scale.

As a well-known online music platform, NetEase Yun Music has also accelerated the development of offline performance business in recent years. The cooperation with Xinjiang Culture and Tourism Bureau not only makes music culture spread more widely in Xinjiang, but also brings new development opportunities for local tourism and cultural industry, and creates a more comprehensive and diversified cultural tourism experience for users. In the future, NetEase Yun Music will continue to bring more wonderful performances to users and contribute to the commercial development of the music industry.

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