Shulou(Shulou.com)11/24 Report--

With the approach of the Asian Games, the attention of e-sports events as official events gradually heats up, and more and more brands enter the field of e-sports.

On September 4,2023, Songneng HumaneX officially announced to the public as [strategic partner of LGD DOTA2 Branch]. LGD DOTA2 Branch will take the brand-new identity of "HumaneX Shenzhuang Experience Officer" and work together with Songneng HumaneX to love the competition field, build a new experience of young people's e-sports life and start a new journey together!

Songneng HumaneX×LGD DOTA2 Division Cooperation Official Announcement

LGD E-sports Club, as a domestic veteran e-sports club, its DOTA2 branch is the oldest DOTA team in China, and its combat strength has always been in the upper reaches of the domestic DOTA world. The team was founded in 2009. In the same year, they won many championships and honors in PCGL League, IEM World Elite Invitational Tournament and SMM World Finals. Although there were crises and lows, they have been stable in the ranks of domestic first-tier teams for decades. This cannot be separated from their deep team foundation and every journey that players fight day and night. No matter in the face of doubt or victory, LGD is sincere, always maintains a positive attitude, accepts the voice of the outside world with a more open and inclusive attitude, they struggle for love, constantly climb the peak until they reach the peak, Songneng HumaneX sees the spirit of LGD: to reach the peak with heat. This coincides with the brand concept of Songneng HumaneX, which is an important reason why Songneng HumaneX chooses to cooperate with LGD, and also empowers its own brand proposition.

"New health e-sports brand" Songneng HumaneX, with love as the starting point, symbiosis with players, explore the infinite possibility of combining health and e-sports. In addition to meeting the needs of personalized e-sports scenes and super-burning game experience, Songneng HumaneX deeply excavates the needs of players, and is committed to creating a healthy and comfortable new e-sports experience for e-sports players in all directions and in multiple fields. In the field of e-sports health, through several years of product research and development, try to use ergonomic design products such as display bracket, lifting table and heightening frame to solve neck fatigue and sub-health hidden dangers caused by long-term battle battlefield for e-sports players, create suitable e-sports products for each body shape, construct multiple scenes, create high-quality immersive game experience for each player, and escort love with health.

Songneng HumaneX E-sports scene

As early as 2021, Songneng HumaneX aimed at the e-sports circle. In order to realize the brand occupation ahead of time, it was established in August 2022. In just one year, it has emerged in the industry. This time, Songneng HumaneX officially signed the LGD news released, it attracted many attention in the circle.

Songneng HumaneX is breaking the circle step by step through the vertical media of e-sports, relying on three kinds of fan groups of competitions, games and teams to maximize the effect of circle groups and unlock the brand growth password, which means that Songneng HumaneX has entered a new exploration stage on the e-sports track.

In the future, Songneng HumaneX will join hands with LGD to create together, continue to explore user needs, based on consumer insight, develop new paths for rapid iteration of products with professional technological innovation, open up scenarios with products, improve brand layout, and build a new peak experience of healthy e-sports. Go to love, rush to the peak. The LGD players will continue to fight as "HumaneX Divine Equipment Experience Officer" to create more brilliant glory belonging to CNDOTA! Protect more potential stars for China's e-sports cause and help China's e-sports to reach a higher peak!

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